Startup Professionals Musings

FEBRUARY 1, 2017

As an advisor to early-stage entrepreneurs, I see a lot of dreams, but not so many business results. I’ve always wished I had a magic metaphor to motivate the best dreamers to become the best entrepreneurs. There is no cookie-cutter route to success as an entrepreneur. Ask for help from advisors and mentor your team.

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Startup Entrepreneur Social Media Coach 63

Startup Professionals Musings

JANUARY 22, 2017

In this age of interactive social media, your culture image quickly spreads to customers, and determines their loyalty. Everyone knows and admires the leaders , including Google and Zappos, but most entrepreneurs have only a fuzzy idea of what to do to get there. Marty Zwilling First published on Huffington Post on 01/21/2017.

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Develop Development Claremont Mentor 58

Startup Professionals Musings

JUNE 17, 2017

In this age of social media and world-wide Internet, message delivery from business leaders needs to change, just like the message changes from leaders in your personal lives. Marty Zwilling First published on Huffington Post on 06/16/2017. Not only what you say, but how you deliver it shapes your impact. It’s your choice.

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Content Social Media Coach Customer 74

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Marty Zwilling First published on Huffington Post on 11/25/2017.

Marketing 69

Marketing Startup Social Media Guide 69

Startup Professionals Musings

NOVEMBER 6, 2017

In that context, we all have to deal with a huge information overload, which can stifle creativity, just by the sheer weight of trying to consume all the data bombarding us daily from the Internet, social media, and press. The best mentors in business often find themselves learning as much as their mentees.

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Ideas Social Media Press Mentor 60

Startup Professionals Musings

FEBRUARY 13, 2017

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.

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Netflix Social Media Startup Mentor 62

Startup Professionals Musings

APRIL 17, 2017

In my years of mentoring and advising business leaders, I find that real planning for the future always gets the short shrift. Due to social media and the Internet, these relationships now need to extend to customers, partners, and suppliers. Marty Zwilling First published on Inc.com on 04/04/2017.

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Company Companies Artificial Inteligence Technical Review 55