Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

Customer 57

Customer Custom Technical Review Software Review 57

Startup Professionals Musings

AUGUST 25, 2018

The cost of rolling out a business has never been lower – it only takes a few hundred dollars to incorporate a Limited Liability Corp (LLC) online, create your own website, use social media to get attention, and you are in business. Validate your solution with a prototype and real customers.

Funding 73

Funding Social Media Slides Platform 73

Startup Professionals Musings

OCTOBER 2, 2018

Should you be buying key words from search engines, building fabulous web content, blasting out e-mail campaigns, or putting all your efforts into viral videos or social media? Digital marketing is all about establishing a voice and sending a message that customers can relate too, and makes you stand out.

Marketing 96

Marketing Metrics Social Media Content 96

Tech.Co

FEBRUARY 12, 2019

It’s a far cry from the way other car manufacturers deal with customer feedback. But, while the customer is king, what does it mean for the state of product development at Tesla? If you watched the news at all in 2018, you’ll know that Musk is active on Twitter. This gives him an immense wealth of customer feedback.

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News Satisfaction Customer Custom 124

Startup Professionals Musings

JANUARY 24, 2020

According to Tim Cook at Apple, there were over 20 million registered developers in 2018. The ideal business model is to establish a direct-to-consumer service that enables you to bill the customer directly. Just getting an app accepted into the Store won’t get it found and downloaded by your targeted customers.

Mobile 126

Mobile Develop Development Platform 126

Startup Professionals Musings

SEPTEMBER 21, 2018

But they can otherwise save you much time and effort, and are also safer and more productive than the old-fashioned approach of broadcast emailing or cold-calling every investor you can find in online directories, or responding to the risky spam offers you get for funding on social media.

Platform 94

Platform Equity Invest Technical Advisors 94

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. Popbase is an app that operates almost like an interactive forum for new media.

Help 115

Help Startup Activision Media 115

TechCrunch LA

JUNE 3, 2022

Glossier affirmed our inherent beauty, then reminded us that we can be even more beautiful if we buy their “Boy Brow” pomade, which sold one tube every 32 seconds by 2018. Glossier founder Emily Weiss speaks at TechCrunch Disrupt in 2018 Image Credits: TechCrunch. Please stop using the word Girlboss thank you. It’s not a compliment.

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Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

OCTOBER 17, 2018

According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. Another term often mentioned is “momentum,” or growing visibility and advocacy within your customer set.

Tips 79

Tips Metrics Technical Review Customer 79

Startup Professionals Musings

FEBRUARY 23, 2018

Use social media for more visibility. Treat every business as a customer, not a client. A client relationship suggests that the consultant is in charge, whereas the customer designation recognizes the more modern model of the customer in control. Marty Zwilling First published on Inc.com on 02/08/2018.

Social Media 56

Social Media Software Review Customer Custom 56

TechCrunch LA

AUGUST 1, 2019

In the summer of 2018, parts of San Francisco’s public utilities turned gold. Detergent attacks during gallery openings, anti-gentrification graffiti and harassment via social media have put owners on edge. Drum circles, mariachi bands, block parties — these neighborhoods have histories, customs and rituals.

Boyle Heights 237

Boyle Heights Los Angeles Design Training 237

Startup Professionals Musings

DECEMBER 3, 2018

For example, while social media exchanges are now quick and simple, they miss all the body language and emotion that many believe constitute more than fifty percent of human relations and communication. In other words, profit and a focus on repeatable processes need to be offset by social and environmental benefits.

Social Media 78

Social Media Satisfaction Summary Activity 78

Startup Professionals Musings

DECEMBER 31, 2018

Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

OCTOBER 8, 2018

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Others still routinely have phone hold queues for customer contact that can last up to an hour, with no alternative options.

Technical Review 84

Technical Review Customer Custom Startup 84

Startup Professionals Musings

NOVEMBER 16, 2018

Unfortunately, I often find team members who are not believers, or have a different view of the customer. Thus you need to understand how quickly anyone on your team can be the key to attracting a new set of customers, or the reason that critical partners, vendors, investors, or customers walk away. The result is no deal.

Marketing 71

Marketing Tips Technical Review Social Media 71

Startup Professionals Musings

DECEMBER 1, 2014

This is a whole new world for startups seeking enterprise application opportunities, as well social media trend challenges. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. billion by 2018.

Entrepreneur 103

Entrepreneur Social Media Study Guide 103

Startup Professionals Musings

OCTOBER 26, 2018

Many customers now actively seek out new technologies, rather than wait for many others to try it first. For example, if your new product reduces pollution or world hunger, this adds immediate value and confirms a positive long-term strategy for customers today. Use social media and the media to build demand for change.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

OCTOBER 29, 2018

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning two-way conversations with your business.

Marketing 91

Marketing Examples Startup Customer 91

Tech.Co

FEBRUARY 5, 2019

With the sudden death of its founder, Gerald Cotton, customers are owed an estimated $190 million due to a missing password only he knew. A huge amount of cryptocurrency is believed to be stored on a device that is now inaccessible, leaving customers in the dark as to what has happened to their funds. Earlier Troubles for QuadrigaCX.

News 159

News Customer Custom Commerce 159

Startup Professionals Musings

DECEMBER 5, 2018

Customers and peers still expect follow-up and timeliness. Today there are many more ways to make contact, including email, social media, and web site queries, yet a common complaint I still hear is that no one ever responds. Businesses grow based on customers served. Number and quality of relationships is still critical.

Customer 90

Customer Custom Social Media Satisfaction 90

Both Sides of the Table

APRIL 18, 2019

An Insider’s Perspective “Bird Zero” that are custom designed by the company There is a story arc of the electric scooter market that took the world by storm in 2018, was second-guessed late in the year and has quietly re-emerged as a powerful force of growth where few really appreciate the speed and scale of what has happened.

Santa Monica 250

Santa Monica Venice Competition Software Review 250

socalTECH

MARCH 13, 2020

Dmitri Leonov: We built a distribution business for equipment for the spa industry, and have had 10,000 client over that time, but in the last few years, we've really focused on talking to spa customers about their needs in the market. Essentially, the customer wants natural and organic ingredients. Our average retention is 70 percent.

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Template Beverly Hills Startup SEM 124

Startup Professionals Musings

JULY 16, 2018

Starting a new venture and thriving in today’s economy is hard, but the best have figured out that customers and employees need to feel that you have a sense of purpose, to complement the company’s pursuit of profit. Become a thought leader early through social media. Building a solution and a company is not a solo exercise.

Startup 58

Startup Customer Custom Competition 58

Startup Professionals Musings

MAY 24, 2014

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 104

Entrepreneur Startup Social Media Yammer 104

Startup Professionals Musings

AUGUST 31, 2018

As the Global Customer Growth Evangelist at Salesforce, with implementation roles at many other companies, she makes a host of relevant observations for every business owner. These days, customers remember the total experience with a company longer than they remember the price they paid. Find ways to work with your competition.

Examples 67

Examples Customer Custom Software Review 67

Startup Professionals Musings

JANUARY 26, 2018

The intent is to indicate that founder passion is not a substitute for real customers buying the product. The challenge is to convince investors that your business will attract real customers, before you have a revenue stream that exceeds your expenses. Pivoting early, based on real customer feedback, is always cheaper than later.

Customer 59

Customer Custom Pricing Startup 59

Startup Professionals Musings

SEPTEMBER 12, 2018

Do you feel strongly about a social or environmental issue where you would love to make an impact as part of your legacy? Write it down and validate it though friends and social media. Define your target customer set and value proposition. Without customers, there is no business, and no higher purpose can be satisfied.

Startup 94

Startup Satisfaction Entrepreneur Ideas 94

Startup Professionals Musings

OCTOBER 24, 2018

I’m talking about using the new digital channels of blogging, social media, and influencers more creatively to “pull” people to your solution, and make them advocates. This can be easily quantified to show how any taxis and other vendors can increase their customer base and revenue. This is the new art and science of marketing.

Marketing 97

Marketing Startup Examples Technology 97

Startup Professionals Musings

OCTOBER 5, 2018

The facts, as well as what motivates your peers, customers, and business leaders are changing daily. For example, no one learned a couple of decades ago that the biggest opportunities ahead would include social media, ecommerce, and computers on our wrists. Marty Zwilling First published on Inc.com on 09/20/2018.

Examples 85

Examples Social Media Competition Guide 85

Startup Professionals Musings

JULY 27, 2018

Unfortunately, customers look for value in solving their problem, and new technologies alone scare them, so these solutions don’t get bought by customers, or funded. Attracting business investors is as tough as attracting customers, but it’s a different challenge. Customized marketing strategy and realistic sales plans. “If

Product 58

Product Slides Entrepreneur Invest 58

Startup Professionals Musings

JUNE 27, 2015

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.

Entrepreneur 102

Entrepreneur Yammer Case Study Study 102

Startup Professionals Musings

AUGUST 22, 2018

Market opportunities for your new venture are now immediately worldwide, thanks to the pervasive access to the Internet and social media communication. These factors can totally change your customer value proposition, or your cost of doing business in that geography. Scaling worldwide is like hyperlocal on steroids.

Outsource Development 53

Outsource Development Social Media Marketing Customer 53

Startup Professionals Musings

FEBRUARY 5, 2018

As a result of social media and mobile platforms, consumers have created a sharing economy – sharing their opinions, and speaking out to companies as well as their peers, rather than listening to brand advertising. Brand scaling is driven by customers, not by business, large or small. Time is of the essence.

Marketing 57

Marketing Startup Entrepreneur Social Media 57

socalTECH

NOVEMBER 30, 2009

What kinds of customers are using your service? Daniel Scalisi: We've got many nationally recognized organizations, including the Children's Miracle Network, the National Breast Cancer Association, the Humane Society, which are just a few of our customers. We've gotten over 80 paying customers in our five months we've been deployed.

Mobile 162

Mobile Web Startup Customer 162

Startup Professionals Musings

AUGUST 20, 2018

Help your employees build their individual strengths with customized coaching and special assignments. The best business leaders are always on the lookout for new talent through networking, browsing social media, or acting as university liaisons. Marty Zwilling First published on Inc.com on 08/06/2018.

Mentor 52

Mentor IBM IBM Examples 52

Startup Professionals Musings

JANUARY 15, 2018

Online, it pays to join entrepreneur and investor groups on social media, and build relationships with people meeting your criteria. These areas may have not just your co-founder, but also the robust ecosystem your startup needs for investors, programmers and customers. Marty Zwilling First published on Inc.com on 01/02/2018.

High Tech 55

High Tech Entrepreneur Writing Startup 55

Tech Zulu Event

JANUARY 26, 2016

Top media giants Facebook and Alphabet are determined to grow this number with the introduction of various airborne devices designed to bring internet to the far corners of the globe to boost their revenues. wireless carriers will begin to treat enterprise customers differently. The global online audience currently stands at some 3.2

Commerce 40

Commerce Mobile Technical Review Google 40