2019 Customer Development Mentor 
Startup Professionals Musings
JANUARY 25, 2019
As an advisor to technical entrepreneurs, the most common mistake I see is the “If we build it, they will come” approach with no sales plan, under the assumption that the technology is so spectacular that customers will buy the product. Effective value propositions are quantified and personalized for each customer or target segment.
Startup Professionals Musings
SEPTEMBER 11, 2020
Most of these are non-profits, set up by a university to commercialize new technologies, or a municipality to foster business development for the local economy. A few are still trying to make a profitable business out of nurturing startups, but it’s a challenge to make money when your customer startups don’t have many resources to give.
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Startup Professionals Musings
APRIL 8, 2019
I found many more helpful suggestions in a new book, “ The Culture Question ,” by Randy Grieser, Eric Stutzman, Wendy Loewen, and Michael Labun, who have spent years providing leadership and professional development training to companies around the world. Many companies also promote local mentoring and coaching opportunities.
Startup Professionals Musings
SEPTEMBER 4, 2019
You need to build business relationships with partners, team members, investors, and of course customers. Asking someone to be your mentor is not a sign of weakness, and most mentors love to help. Develop and practice your business vision and story. Marty Zwilling First published on Inc.com on 08/20/2019.
Startup Professionals Musings
DECEMBER 9, 2019
In my role as a small business consultant and mentor to many entrepreneurs, I recommend the following key considerations for the best strategy to pursue for outside funding, if you choose not to fund the business yourself: Consumer products and trends need market validation. Marty Zwilling First published on Inc.com on 11/21/2019.
Startup Professionals Musings
AUGUST 23, 2019
Too many companies think of employee development efforts and benefits as an expense that must be minimized. They don’t recognize that employees drive customer growth, improve productivity, and drive company success. Hire and mentor people who show engagement in prior roles. Measure your investment in engagement as an asset.
Startup Professionals Musings
JUNE 22, 2020
Time and experience in business teaches you to listen for potential customers, and carefully evaluate the real business potential. Time to think about and develop your purpose and “why.” Play to the fastest growing customer segment you know. Nothing gives you insight into customer needs like being in the segment with them.
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