Startup Professionals Musings

AUGUST 21, 2021

When you see startups like SpaceX and Pinterest grow from a low valuation to a billion dollars in just a few years, it’s easy to assume that if you just keep doing what you are doing, you can get there as well. Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk.

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Startup Professionals Musings

AUGUST 25, 2021

In my role as mentor to business professionals, I often get the question about your potential of going out on your own as an entrepreneur, versus your current role of working for a boss at an established company. Most importantly, you have to deal with customers, and understand their wants and needs. There are no startup expert roles.

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Startup Professionals Musings

MARCH 14, 2022

With the ITRC 2021 End-of-Year Data Breach Report revealing a 68 percent increase in stolen sensitive personal information, there is a growing population out there worried about all the people intent on hurting them. That challenge is a major business opportunity, as well as a risk, for startups. Don’t take shortcuts on these.

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Startup Professionals Musings

FEBRUARY 24, 2021

As an advisor to many startups today, I still see that most of you entrepreneurs see yourselves as the sole driver of your new solution, and the key driver of your new business. You need them to make a personal commitment to customer service, improved quality, and change to improve the future.

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Startup Professionals Musings

OCTOBER 24, 2021

When someone says Intellectual Property (IP), most entrepreneurs think only of patents. You need all these before you start looking for funding. The company name becomes your intellectual property at the moment you incorporate your startup as an LLC or a Corporation. Here are the key elements: Company name. Internet domain name.

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Startup Professionals Musings

JANUARY 12, 2022

Many of you don’t like to think of it this way, but penetrating a target market with your startup is a lot like a military invasion. I’ve learned over the years that you need to start with specific goals, a focused strategy , and a motivated and prepared team in order to penetrate competitive defenses.

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Startup Professionals Musings

JANUARY 20, 2021

Based on my experience as a business advisor, I’m convinced that most startup investors invest in the entrepreneur, as much as a solution or product. The attitude of taking nothing for granted, of disbelieving the conventional wisdom, of challenging the way things are done, is essential for a winning entrepreneur.

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Startup Professionals Musings

MARCH 26, 2021

As an entrepreneur mentor, my mission is to foster the attributes in you as a startup founder that I believe will lead to success. For example, I worked with an entrepreneur a while back who was clearly intelligent, had a great idea, and communicated well. Unfortunately for them, building a business is all about implementation.

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Startup Professionals Musings

FEBRUARY 8, 2021

In my experience as an angel investor for new startups, I’m always surprised by how many entrepreneurs are looking for funding without outside advisors. An experienced Board can give them credibility, as well as advice on the many pitfalls of starting a new company. Board members provide inexpensive expertise.

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Startup Professionals Musings

NOVEMBER 24, 2021

Many of the startup investors I know are disappointed that so few of the startup ideas they see are really innovative or disruptive. That ability to “ see around the next corner ” seems to be limited to a very few entrepreneurs, such as Steve Jobs and Elon Musk. Don’t give up on your dream after the first setback.

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Startup Professionals Musings

JUNE 30, 2021

By definition, all of you entrepreneurs are leaders, by taking the initiative to start a new company. Yet I have learned over the years as a startup advisor that all business leaders are not the same. You generally don’t fix things by throwing them away and starting over. Create innovative change from existing resources.

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Startup Professionals Musings

MAY 12, 2021

If customers don’t know you exist, you can’t solve their problem, they won’t buy. Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late.

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Startup Professionals Musings

APRIL 12, 2021

In my experience as a business advisor and occasional investor, many of you won’t make it that far, succumbing to the high costs of getting those first customers, funding an initial inventory, and building an operational support process. Assess your resource potential before you start. Start networking for funding before the crisis.

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Startup Professionals Musings

SEPTEMBER 1, 2021

Every entrepreneur and every business I meet in my consulting and mentoring role has great intentions of bringing real innovation to the market, yet I find that most ideas are merely small extensions to existing solutions. On the other end of the spectrum, entrepreneurs are quick to propose one more feature that they can do easily.

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Startup Professionals Musings

MAY 14, 2021

I often wonder whether you as the entrepreneur have worked as hard on your pricing strategy as you have on your innovative solution. If your innovation is real, it brings added value to the table, so most customers, especially early ones, are willing to pay a premium over competitive products.

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Startup Professionals Musings

JULY 2, 2021

In the eyes of investors like me, to be an entrepreneur, it’s not enough to create an innovative solution – you need to convince me that you can build a profitable business. Investors (and customers) need to know the realities of costs, prices, marketing, delivery, and what differentiates your offering from competitors.

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socalTECH

SEPTEMBER 23, 2020

Constance Curtis , the Founder and CEO of The List (www.getthelistapp.com), thinks so, and tells us about her startup's efforts to bring the world of matchmaking to the modern worldand how her own frustration with online dating let to her startup. With matchmaking, you hire someone to do everything for you, setting you up for dates.

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TechCrunch LA

APRIL 15, 2021

E-commerce is booming, but among the biggest challenges for entrepreneurs of online businesses are finding a place to store the items they are selling and dealing with the logistics of operating. There are no leases and tenants have the flexibility to scale up or down based on their needs. Now, Saltbox has completed a $10.6

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Startup Professionals Musings

DECEMBER 26, 2020

As an advisor to many entrepreneurs, I still hear frequently the irrational exuberance that crowdfunding is the quick alternative for startups that are passed over by overly demanding angels or venture capital investors. Startups need to build a large passionate group of fans before the campaign. Startup revenues come later.

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Startup Professionals Musings

JUNE 26, 2021

As a long-time advisor to new entrepreneurs here in the USA, I’ve long been impressed with the number that come here from other countries, and the positive traits that most of these seem to bring with them. With the advent of the internet, every opportunity is global, since every customer can see you from anywhere in the world.

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Startup Professionals Musings

OCTOBER 27, 2021

Most of the entrepreneurs I meet as an investor and advisor have no shortage of right-brain thinking, showing vision and creativity, but often don’t realize that their potential is being limited by a balancing focus on results, metrics, and customer specifics. Listen to customer feedback and tune your vision.

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Startup Professionals Musings

JULY 30, 2021

The recent pandemic was a strong signal for change, and I see most of you entrepreneurs and business owners responding to the business changes required and new opportunities presented. Here are some key strategies that I recommend to prompt you when changes to your business may be required: Look for a changing customer sense of value.

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Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

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Startup Professionals Musings

SEPTEMBER 22, 2021

Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help turn great ideas into great businesses. Investors love entrepreneurs who come across as constantly on the lookout for new ideas, and able to grasp the larger implications for market change.

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Startup Professionals Musings

APRIL 26, 2021

As a long-time advisor to entrepreneurs and occasional angel investor, I often see and hear innovative product pitches that sound exciting, but are missing one or more of the key business elements that investors deem critical for funding consideration. Quantify your value proposition for customers.

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Startup Professionals Musings

MARCH 3, 2021

Based on my own years of experience in startups and big business, and more recently as an angel investor, I often cringe when I see one of you entrepreneurs missing a cue that I have seen work for many before you. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition.

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Entrepreneur Social Media Examples Metrics 162

TechCrunch LA

JUNE 3, 2022

On Lafayette Street in SoHo, young, fashionable women lined up around the block to enter a minimalist, millennial oasis, the most perfect Instagram feed brought to life. After all, Glossier’s founder and CEO Emily Weiss is very, very far from the first entrepreneur to profit off of our desire to look good. And who cares?

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Startup Professionals Musings

JUNE 11, 2021

Over my years as an advisor to new businesses and startups, I have learned that the only certainty that I can offer entrepreneurs is the fact they will face many uncertainties. So my first advice is that if you can’t handle uncertainty, don’t even start down that road. Marty Zwilling First published on Inc.com on 05/27/2021.

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Startup Professionals Musings

SEPTEMBER 3, 2021

Today, with the Internet and social media, if you aren’t visible in a positive way to everyone, including customers, your leadership efforts will be lost. You need to be visible in marketing efforts, viral videos, and interactions with key customer segments. Be self-starting and tenacious on key challenges.

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Startup Professionals Musings

AUGUST 29, 2022

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are leading the way in these trends, on both the customer and the employee side. In the U.S.,

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Startup Professionals Musings

SEPTEMBER 8, 2021

As a long-time business advisor, and an investor in startups along the way, I’m always on the lookout for an entrepreneur who is responding first to a problem in the marketplace , rather than bringing a new technology to the market, assuming it will find a problem to solve. A recurring expense was turned into a recurring revenue.

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TechCrunch LA

MAY 19, 2020

The passage of the law has unlocked a wave of entrepreneurial energy as startups look to build things that can make money and solve a real problem for the state — and eventually — the nation. “ What was important to me was creating affordable housing,” said United Dwelling founder and chief executive Steven Dietz.

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Startup Professionals Musings

APRIL 9, 2021

If you are a new business owner or entrepreneur, you are likely to be creative and willing to take a risk , and you probably assume that most potential team members have the same mindset. Recent articles report that companies where everyone is focused on the big picture can increase their returns by up to 400 percent.

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Startup Professionals Musings

MAY 31, 2021

Yet I find that many entrepreneurs struggle and fail with that transition from personally developing an innovative new idea, to building all the relationships necessary to transform their idea into a successful business. These relationships include investors, an operational team , and customers. Start today.

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Startup Professionals Musings

APRIL 28, 2021

Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. I once met with an entrepreneur who had developed a new algae strain to cure world hunger and make him rich.

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Startup Professionals Musings

DECEMBER 29, 2021

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign. Focus your marketing on real customer value. I now use them exclusively.

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Startup Professionals Musings

DECEMBER 15, 2021

As a long-time business advisor and mentor to entrepreneurs, I’ve always been impressed with the few who seem to always come out ahead, no matter what the challenge. Whether you are a professional in a team role, or an entrepreneur looking for a new startup, you never get anywhere unless you take a chance.

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