2021 Customer Marketing Mentor 
Both Sides of the Table
DECEMBER 11, 2022
How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. What happened? People were building.
Startup Professionals Musings
AUGUST 18, 2021
But privately, as a mentor to many entrepreneurs, I see mindsets and attributes that may be equally critical to success, but are not readily admitted, for fear of being too wacky. Don’t look to customers for breakthrough ideas. You now have many bosses, including partners, investors, and customers.
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Startup Professionals Musings
SEPTEMBER 1, 2021
Every entrepreneur and every business I meet in my consulting and mentoring role has great intentions of bringing real innovation to the market, yet I find that most ideas are merely small extensions to existing solutions. Inventors are always talking about what they can do with technology, before sizing the need and the market.
Startup Professionals Musings
JULY 16, 2021
As a mentor, I’m regularly frustrated by people who try to cover their lack of confidence with ego and arrogance , rather than working on the base issue. Some of us are proud to be technologists, while others love marketing or team building. It allows you to change and learn as the market evolves, and your business needs change.
Startup Professionals Musings
FEBRUARY 13, 2021
In my role as advisor and mentor to many new entrepreneurs, I often find myself suggesting that they think bigger. Major innovation, with major payback, requires real change, addresses a major pain point, and hits a large customer segment who can pay. Communicate and market your solution to the max.
Startup Professionals Musings
APRIL 28, 2021
Almost every entrepreneur and new business owner I mentor is certain that his/her idea has a very high probability of success, and all find it hard to believe that ninety percent of startups ultimately fail. Pivot early, as required, to tune your features and marketing to meet the market and technical realities.
Startup Professionals Musings
NOVEMBER 1, 2021
Rather than get angry and upset, fall back to your initial process for evaluating markets, customer needs, and financial implications. Often what looks like an emotional issue, like unwarranted customer complaints online, have specific facts behind them, which may surprise you. Seek input from the team, as well as mentors.
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