Startup Professionals Musings

AUGUST 3, 2022

In my role of business advisor to startups, I often recommend these to increase initial brand identity and market penetration. With the rate of market change today, and the advent of worldwide competitors, you need every strategy you can muster to keep up, and respond quickly to new threats.

Marketing 119

Marketing Social Media Mentor Conference 119

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.

Technical Review 142

Technical Review Social Media Conference Customer 142

Startup Professionals Musings

NOVEMBER 23, 2022

The result is fewer and fewer new ideas are volunteered by prospective leaders and key team members, and the business suffers from poor customer satisfaction or loss of market share. The challenge is for leaders to really listen to their team and the market, and for every team member to anticipate pushbacks and respond effectively.

Ideas 116

Ideas Netflix Resource Customer 116

Startup Professionals Musings

NOVEMBER 5, 2022

Most experts agree that the key to worker productivity, decision making, and satisfaction, is raising their level of engagement from the currently low thirty percent range. Market evolution is not the same as company success. Marty Zwilling First published on Inc.com on 10/20/2022.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

AUGUST 31, 2022

Traditional command leadership allowed individual biases and ego to reduce team engagement and miss market changes and new competitors. Discourage internal team competition and silos. In this age of world-wide markets, you need all the help you can get to attract loyal customers. Show respect in dealing with team member changes.

Organization 105

Organization Mentor Startup Training 105

Startup Professionals Musings

APRIL 6, 2022

As you look forward from where you are today, I recommend that each of you consider the following points that the authors and I all agree are key to your satisfaction, as well as your success in business: You love solution creation more than managing business. Marty Zwilling First published on Inc.com on 3/22/2022.

Satisfaction 92

Satisfaction Training Customer Custom 92