Both Sides of the Table

DECEMBER 11, 2022

How might our next phase of the journey seem brighter, even with more uncertain days for startups and capital markets? And then in the late 90’s money crept in, swept in to town by public markets, instant wealth and an absurd sky-rocketing of valuations based on no reasonable metrics. It’s just a market. What happened?

Venture Capital 466

Venture Capital Startup Marketing Pricing 466

Startup Professionals Musings

MAY 28, 2022

Once your business is running and sustainable , everyone these days expects it to grow, as an indication of long-term health and competitiveness. Everyone is looking for that magic strategy that will keep them growing, even during market and company changes. Improve reaction time to competitive situations.

Organization 128

Organization Acquisition Competition Resource 128

Startup Professionals Musings

JULY 27, 2022

I call this linear thinking , and it’s a sure way to be ultimately overrun by your competition. For example, BlackBerry was really the first in the smart mobile phone market, but they never thought beyond their tiny physical keyboard as they added new features. Marty Zwilling First published on Inc.com on 7/13/2022.

Competition 139

Competition Examples Customer Custom 139

Startup Professionals Musings

APRIL 24, 2023

Millions have bowed out of the labor market. Many of these retired from the labor market. New and old entrepreneurs submitted over five million startup business applications in 2021 and again in 2022, making these the most popular years on record , according to data released by the U.S. Census Bureau.

Layoffs 113

Layoffs Technical Review Startup Class 113

Startup Professionals Musings

NOVEMBER 30, 2022

They rarely highlight their marketing and relationship skills , even though, in my experience, these are more often the key to success in business than product skills. In addition to listening, they spent much of their time communicating their vision and marketing themselves to everyone they encountered.

Startup 113

Startup Customer Custom Technical Review 113

Startup Professionals Musings

JULY 13, 2022

In these days of global competition via multiple channels, you need continuous marketing to find more customers. Due to the rapid growth of influencer marketing , influencer tracking systems, such as Traackr or Pixlee have emerged as reliable tools for brands that employ influencers to track conversions from their sponsorships.

Technical Review 142

Technical Review Social Media Conference Customer 142

TechCrunch LA

DECEMBER 31, 2022

Despite that apparent hunger, two scooter operators – Lyft and Spin – recently exited the Los Angeles area, blaming a lack of favorable regulations and too much competition, which apparently made it difficult to turn a profit. What type of market, if any, is the right one? kilometers in July 2022 and 2.53 – Rebecca Bellan.

Los Angeles 257

Los Angeles San Pedro Santa Monica Study 257

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever. Later cleanup can double your costs and risks.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The next thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 135

Social Media Framework Media Metrics 135

Startup Professionals Musings

OCTOBER 31, 2022

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. In my experience, competition is the biggest challenge here. Marty Zwilling First published on Inc.com on 10/17/2022.

Activity 108

Activity Satisfaction Metrics Startup 108

Startup Professionals Musings

OCTOBER 1, 2022

I recommend that you always use brainstorming, or expert feedback, to define similar approaches and markets, before proceeding to produce and sell a solution that may be expensive to change later. I have found, for example, that “early adopters” love innovation and new features, while “mass market” customers enjoy simplicity and usability.

Ideas 145

Ideas Startup Case Study Writing 145

Startup Professionals Musings

NOVEMBER 7, 2022

After many years in business, working in large companies as well as startups, I’m no longer surprised at why mature and successful companies struggle with introducing innovative new ventures as the market and environment changes. The time to start is now, with all the volatility and change in the market, and customers looking for answers.

Incubator 143

Incubator Seed Funding Metrics Customer 143

Startup Professionals Musings

NOVEMBER 23, 2022

The result is fewer and fewer new ideas are volunteered by prospective leaders and key team members, and the business suffers from poor customer satisfaction or loss of market share. The challenge is for leaders to really listen to their team and the market, and for every team member to anticipate pushbacks and respond effectively.

Ideas 116

Ideas Netflix Resource Customer 116

Startup Professionals Musings

AUGUST 31, 2022

Traditional command leadership allowed individual biases and ego to reduce team engagement and miss market changes and new competitors. Discourage internal team competition and silos. In this age of world-wide markets, you need all the help you can get to attract loyal customers.

Organization 105

Organization Mentor Startup Training 105

Startup Professionals Musings

AUGUST 10, 2022

Thus, in my mentoring of potential technical entrepreneurs who have a real passion for their technology, I often recommend that they find a co-founder who can manage the marketing and execution elements of the new venture. If tracking the market and reality checking are not your thing, you may need a partner who can fill that gap.

Mentor 133

Mentor Startup Customer Custom 133

Startup Professionals Musings

NOVEMBER 5, 2022

In today’s knowledge-based and highly competitive environment, strategic leadership and company direction can still most quickly be decided and executed in a hierarchical organization. Market evolution is not the same as company success. Marty Zwilling First published on Inc.com on 10/20/2022.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

OCTOBER 21, 2022

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. According to Tim Cook at Apple, there are over 34 million registered developers in 2022. Above all, don’t forget to develop a comprehensive marketing and promotion strategy. Be there intentionally rather than randomly.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

APRIL 20, 2022

Foster collaboration rather than competition. With the financial constraints on every business today, it is easy to convince marketing and development that they are competing for resources, rather than working together to offer the best solutions for customers. Marty Zwilling First published on Inc.com on 4/5/2022.

Product 109

Product Training Customer Custom 109

Southern California Edison Blog

DECEMBER 8, 2021

By leveraging managed network services , startups can offload time-consuming maintenance tasks and strengthen their IT infrastructure to increase their competitiveness. . Startups are often in a rush to get new products or services to market, resolve customer issues, and hire new team members. . Managing Network Costs.

Networking 97

Networking Services Startup Resource 97

Startup Professionals Musings

JUNE 29, 2022

These authors speak from their own wealth of experience in creating and growing technology startups, marketing, and fundraising. Personal branding is how we market ourselves to others, and is very important in this Internet age. Marty Zwilling First published on Inc.com on 6/15/2022.

Help 130

Help Mentor Paramount Technical Review 130

Startup Professionals Musings

APRIL 6, 2022

You need to realize that the business role, including financials, marketing, personnel, and team building, only grows over time and your creative role is reduced. Even a successful bigger business will bring additional responsibilities, new competition, and more demands on your time. You don’t want the big business challenges.

Satisfaction 92

Satisfaction Training Customer Custom 92

TechCrunch LA

FEBRUARY 20, 2019

Capitalism is fundamentally about timing, since market competition is about finding opportunities before others. Anyone who has worked in a large company further knows that timing a product launch or a new marketing strategy has more to do with internal politics than reading market forces. When should you start a company?

Venture Capital 202

Venture Capital Startup Technical Review Invest 202

TechCrunch LA

JUNE 3, 2022

billion company in the brutally competitive beauty industry, especially one with such broad appeal. Like with many consumer brands geared toward women, we buy in not just because of the marketing, but because of the product itself. — Sophia Amoruso (@sophiaamoruso) June 1, 2022. And who cares? It’s not a compliment.

Startup 280

Startup Netflix Los Angeles Innocal 280

Startup Professionals Musings

OCTOBER 13, 2019

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 94

Marketing Patents Offshore Startup 94

Startup Professionals Musings

NOVEMBER 8, 2017

This approach, popularly known as “ glocalization ,” means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Marketing 54

Marketing Patents Offshore Startup 54

Startup Professionals Musings

SEPTEMBER 7, 2022

Many of you will argue that business plans are no longer required for funding, but I assure you that there is no better way to quantify your own analysis of your value proposition, market size, business model, competition, required marketing, and strategy. Marty Zwilling First published on Inc.com on 8/24/2022.

Startup 114

Startup Tips Coach Satisfaction 114

Startup Professionals Musings

JUNE 24, 2022

You need leaders who focus on delivering value to the market and dealing with competitors, addressing customer and competitive needs now and in the long-term. Marty Zwilling First published on Inc.com on 6/10/2022. It’s no secret today that customers are more demanding than ever.

Customer 110

Customer Custom Coach Organization 110

Startup Professionals Musings

APRIL 18, 2015

This approach, popularly known as glocalization , means you have to design and deliver global solutions that have total relevance to every local market in which you operate. Remember when the Chevy Nova required a rename, once Chevrolet realized that Nova meant "no go" in the Spanish market (not a great name for a car).

Patents 106

Patents Startup Offshore Demand 106