Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first. Create an action plan with metrics.

Social Media 135

Social Media Framework Media Metrics 135

Tech.Co

NOVEMBER 28, 2022

Live Shopping is an integral part of the “social commerce” phenomenon – a general term for ecommerce experiences within which customers don’t even have to leave social media platforms to buy items – but other tech companies like Meta, as well as TikTok, have struggled with it in the US and Europe so far.

Social Media 151

Social Media Startup Commerce News 151

Startup Professionals Musings

SEPTEMBER 16, 2023

They helped create over 5 million new businesses in 2022, a forty percent increase over the previous year. Establishing your brand with interactive social media. The cost of social media done well is low. Using new tools for recruiting key players and advisors. Measuring progress with big data and analytics.

Entrepreneur 104

Entrepreneur Startup Social Media News 104

Startup Professionals Musings

MARCH 19, 2022

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

DECEMBER 30, 2022

Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors. Don’t forget the new social media platforms and industry forums. Marty Zwilling First published on Inc.com on 12/15/2022. Before you act, shut up and listen to employees, customers, and futurists.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

SEPTEMBER 22, 2022

In this age of instant communication through the Internet and social media, people remember personal images more than a product or service name. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Allocate resources to handle bumps along the way.

Marketing 133

Marketing Customer Custom Outsource Development 133

Startup Professionals Musings

JUNE 1, 2022

Put metrics in place to track decision results. In business today, the real challenge is to stay ahead of your peers and competitors, in making the whole customer experience more memorable, to incent word-of-mouth marketing, positive reviews via social media, and the loyalty for return visits.

Technical Review 120

Technical Review Customer Custom Social Media 120