Startup Professionals Musings

MARCH 19, 2022

In my experience, the good news is that everyone is becoming more and more comfortable with relationships via the new media and technology. Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients.

Services 121

Services Technical Review Social Media Case Study 121

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Define realistic metrics to keep track of progress. You need metrics to incentivize the right team behaviors.

Technical Review 101

Technical Review Metrics Resource Software Review 101

Startup Professionals Musings

JUNE 1, 2022

Technology, competitors, and customers are changing every day, so the “ tried and trusted ” ways you do things need to be reviewed and updated regularly. Put metrics in place to track decision results. Marty Zwilling First published on Inc.com on 5/17/2022. Accept change as a way of life in achieving success.

Technical Review 120

Technical Review Customer Custom Social Media 120