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NewFronts | Monetizing Digital Content [Live]

Tech Zulu Event

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. Content partners include Discovery, CBS, Time Inc., Advertisers include Target, Kraft, Huggies, Hyundia, and more. Tickets are still available and can be purchased HERE.

Content 80
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Gorilla Nation, AtomicOnline, Double Helix, Springboard In Big Merger

socalTECH

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

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Gorilla Nation, AtomicOnline, Double Helix, Springboard Merge Brand Efforts

socalTECH

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

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Channel M Acquired By PlayNetwork

socalTECH

Financial terms of the acquisition were not disclosed. Channel M is a producer of content for in-store TV networks; PlayNetwork is a developer and distributor of entertainment to retails. Tags: channelm playnetwork merger acquisition home advertising media network.

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Interview with Nick Higgins, Joost

socalTECH

Nick Higgins: Adconion was founded six years ago as an advertising network. Along the way, we anticipated and forecast a change in the consumption of content on the internet. Joost and our network serves as a platform for us to syndicate our content, using both the Joost player and the ad network combined.

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Interview with Jennifer Sargent, HitFix

socalTECH

Earlier this month, Los Angeles-based HitFix (www.hitfix.com) an online news site focused on entertainment, announced it had raised $2M in a funding round. What's the story behind HitFix and where do you fit in the entertainment news landscape? and entertainment as a whole is rapidly changing and growing.

News 173
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Interview with Robert Flynn, Aggregage

socalTECH

In the quest to own the world of Internet content, there has been a huge amount of focus given to the world of consumer Internet content. For that reason, more and more content is going online. However, as these are relatively niche focuses, it's difficult for those content providers--often times bloggers--to build an audience.

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