Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first. Ric Dragon, an expert in online marketing, in his classic book.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

DECEMBER 1, 2013

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Social Media 103

Social Media Media Marketing Startup 103

TechCrunch LA

SEPTEMBER 7, 2021

In today’s highly competitive ad environment, both content and data are kings. At the time, it was doing Facebook media buying for e-commerce companies. Not just content that looks and feels great, but video that is reverse-engineered to sell product. The key takeaway? What can you tell us about MuteSix as an agency?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 102

Social Media Media Product Metrics 102

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his new book “ Social Marketology ,” outlined the best set of steps I have seen so far for the new world: Focus on desired outcomes first.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

NOVEMBER 6, 2008

Santa Monica-based Demand Media , the media firm run by Richard Rosenblatt, former Chairman of MySpace, said Wednesday that it has launched a new service which automatically pulls up and links to related content on web pages. Pluck was a developer of social media software for web publishers. READ MORE>>

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Demand Content Media Santa Monica 100

socalTECH

MAY 5, 2011

West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. CityGrid Media operates the Citysearch, Insider Pages and Urbanspoon web sites. Financial terms of the deal were not announced.

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CitySearch Media West Hollywood Social Media 194

socalTECH

AUGUST 9, 2011

Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. Financial details of the two acquisition was not disclosed. IndieClick was headed by Peter Luttrell, and RSS Graffiti by Ryan Hoffman.

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Demand Google Media RSS 154

socalTECH

JUNE 9, 2014

Los Angeles-based Jukin Media (www.jukinmedia.com) thinks it has figured that out, and instead of trying to create viral videos, has been buying up the rights to those videos--before they really go viral--to create not just a one-hit, viral video wonder, but a sustainable business. What is Jukin Media?

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Media Content Startup IP 235

socalTECH

OCTOBER 31, 2016

Beverly Hills-based movie studio Relativity Media --which is behind such titles as Limitless, Masterminds, and Immortals--scored a big investment from Singaporean Internet company YuuZoo , the two companies said this morning. percent of Relativity Media, and now has an option to take a majority stake of the company over the next 24 months.

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Beverly Hills Social Network Media Company 100

socalTECH

MARCH 21, 2017

Los Angeles-based Naritiv , which produces online content for brands, has been acquired by social media management firm Hootsuite , the two said on Tuesday. Financial terms of the acquisition were not announced.

Snapchat 113

Snapchat Social Media Los Angeles Acquisition 113

socalTECH

JANUARY 25, 2018

Santa Monica-based Freenfly , a startup that helps brands tap into a network of content creators and brand advocates on social media, has raised $8.5M Greenfly says the new funding will go towards technology, user acquisition, marketing initiatives, and new hires. in a Series B funding, the company said today. in funding.

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Marketing Funding Santa Monica Social Media 133

Startup Professionals Musings

DECEMBER 23, 2017

Entrepreneurs and startups often ask if they should select only social media for marketing, or stick with digital media, or just count on traditional media. Social media as a marketing tool is here to stay, and is now widely accepted. Focus first on the social media trinity.

Media 59

Media Marketing Social Media Resource 59

socalTECH

MARCH 21, 2017

The Snapchat analytics software developed by Los Angeles-based Naritiv , a startup producing online content for brands, has been acquired by social media management firm Hootsuite. Financial terms of the acquisition were not announced. The announcement was made on Tuesday. READ MORE>>.

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Snapchat Software Social Media Los Angeles 100

socalTECH

SEPTEMBER 18, 2014

San Diego-based Covario , the search and content marketing agency, is being acquired by Dentsu Aegis Network , the companies said late Wednesday. According to the two, Covario has over 140 professionals offering up paid and organic search, social media, and content marketing services to brands and direct marketing clients.

Networking 124

Networking SEO Organic Search Social Media 124

socalTECH

AUGUST 30, 2012

Earlier this week, Los Angeles-based Wittlebee (www.wittlebee.com) announced the acquisition of its own, clothing company--Cottonseed Clothing Company--as it continues to build out its subscription, children's clothing service. and co-founder Sean Percival is a MySpace vet and a familiar face in Southern California's social media circles.

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Acquisition Help Social Media Startup 167

socalTECH

SEPTEMBER 15, 2017

Financial terms of the acquisition were not announced, however, an SEC filing indicates the deal was worth around $50M, split between $44M in cash and $6M in stock. LiveXLive said it will combine the content programming teams of both companies. LiveXLive is a live music streaming service. READ MORE>>.

Beverly Hills 113

Beverly Hills Mission Ventures Social Media San Diego 113

socalTECH

DECEMBER 16, 2010

According to the firm, the new product provides Web presence management to its customers, helping customers to drive their online search discovery, manage their reputation, and also manage social media marketing. The firm said the product is a result of its acquisition of SMB:Live back in February.

ReachLocal 222

ReachLocal Woodland Hills Social Media Media 222

Both Sides of the Table

APRIL 10, 2010

is integrated with the content while being specifically denoted as an ad. So the ad appears wherever content is consumed. I think Twitter made a minor gaffe by announcing their Blackberry app and their acquisition of Atebits (Tweetie) before the Chirp conference. Tags: Social Media Tech Market Analysis.

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Acquisition Develop Development Conference 287

Startup Professionals Musings

OCTOBER 23, 2012

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The place to start today is if your company only uses traditional media for marketing, or no marketing. Focus first on the social media trinity.

Media 92

Media Social Media Marketing Resource 92

SoCal CTO

NOVEMBER 17, 2009

It’s something I speak about quite a bit (see Social Media to Build Reputation and Reach Prospects and Social Media for Service Professionals ). Poogling events/webinar, radio show expansion and social media relationships and events. I’m more familiar with content marketing in B2B Marketing.

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Acquisition Customer Custom Ideas 170

socalTECH

MAY 6, 2015

Los Angeles-based MCN a href="[link] > has acquired social media studio McBeard , the two coampanies said earlier this week. McBeard, which is also based in Los Angeles, provides custom content production and distribution to such clients as Coca-Cola, 20th Century Fox, Sony Pictures, Mary Kay, NBC Universal, Warner Bros.,

Netflix 100

Netflix Social Media Los Angeles Acquisition 100

Startup Professionals Musings

AUGUST 3, 2022

Here is an outline of some key force multipliers that I have seen used effectively in the ongoing battle for business survival and success: Establish a presence on multiple social media channels. Amazingly, I still find that many small businesses still don’t use any social media, much less appear on a range of platforms.

Marketing 119

Marketing Social Media Mentor Conference 119

socalTECH

JANUARY 24, 2011

Mixx operates an online site which allows users to find social content. Financial terms of the acquisition were not disclosed. UberMedia said the acquisition would add to its family of applications, which now include UberTwitter, Twidroyd, and Echofon. READ MORE>>.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

JUNE 8, 2020

We try to make it very easy for the average consumer to get more financial information, content, and ultimately, product, in the financial industry. We wanted to make the topics, information, and content relevant to people as they came into the ecosystem. Scott Grimes: A lot of it is for new user acquisition. What is Stackin'?

Content 124

Content Social Media Startup Artificial Inteligence 124

socalTECH

AUGUST 3, 2018

RealPage said the addition will help add marketing analytic services, creative content design, direct marketing through social media channels, reputation management and geo-targeting solutions. LeaseLabs provides its services for approximately 800,000 units in the multifamily housing industry. READ MORE>>.

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Social Media San Diego Software Development Design 100

socalTECH

MAY 3, 2011

Santa Monica-based TrueCar , the automotive pricing site run by Scott Painter, said today that it has acquired Honk.com , an automotive social media website. Financial terms of the buy were not disclosed.

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Truecar Santa Monica News Social Media 140

Tech Zulu Event

MAY 21, 2012

We’ll discuss how content studios are monetizing this content via advertising, sponsorship, show integration and more. David Beebe, Fishbowl Worldwide Media/Vin Di Bona Productions. George Ruiz, ICM, Head of New Media and SVP of Business Affairs, ICM. Content partners include Discovery, CBS, Time Inc.,

Content 80

Content Silver Lake Electronic Arts THQ 80

socalTECH

FEBRUARY 26, 2010

Financial terms of the acquisition were not disclosed. ReachLocal said it will use the acquisition to enable SMBs to publish multimedia content to business profile pages on its site, as well as social media and other Internet sites. Tags: reachlocal smblive merger acquisition software local advertising.

ReachLocal 164

ReachLocal Woodland Hills Social Media Acquisition 164

socalTECH

DECEMBER 8, 2009

Los Angeles-based MySpace said Tuesday that it has closed its acquisition of social media site imeem. The firm did not disclose any further financial details related to the acquisition. Tags: myspace imeem merger acquisition social music content. READ MORE>>.

Social Media 124

Social Media Acquisition Content Los Angeles 124

InfoChachkie

JUNE 16, 2011

In social media, the underlying artifact of the ecosystem is that consumers are following people. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. 5) Twitter’s recent $40M acquisition of TweetDeck is an interesting development. I have been monetizing social media for six years.

Social Media 252

Social Media Platform Media Networking 252

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward. Securities and Exchange Commission.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

APRIL 1, 2016

Woodland Hills-based United Online has sold its StayFriends social networking site, to German company Stroer Content Group GmbH , the company said Thursday afternoon. United Online said it will receive 16.0 million euros ($18.3M US) for StayFriends.

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Woodland Hills Social Media Social Network Sites 100

Startup Professionals Musings

AUGUST 1, 2021

You never have the time and resources for International expansion, acquisitions, venture capital investors, or going public. You have tried all the popular initiatives and quick-fix remedies, including social media, search engine optimization, and content marketing. Conventional strategies don’t seem to work for you.

Entrepreneur 174

Entrepreneur Search Engine Optimization Satisfaction Social Media 174

Tech.Co

MARCH 22, 2016

Though this workshop is all based on science, the content is presented at a practical level, through clear visual examples and hands-on exercises, designed to reinforce your understanding and to help you develop new skills. By the end of this workshop, you’ll be able to: Boost user acquisition, engagement, conversion, and retention.

Los Angeles 70

Los Angeles Social Media Angel Design 70

Startup Professionals Musings

OCTOBER 3, 2012

In addition, every business has operating costs, like customer acquisition, fulfillment, inventory, and customer service. Content is king of the road. The site must have more and better content (information presented) than your competitor. The best content gets attention and keeps momentum growing. Do them all.

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Startup Social Media Content Paid Search 96

socalTECH

JANUARY 9, 2014

They made a number of significant acquisitions in that space, My co-founders, Sammer and Chris, worked together at Internet Brands. We would make an acquisition, and very soon after an acquisition we''d have a team of people from the company we had acquired reporting into our group. But, that actually extends into all content.

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Internet Brands Content Startup Sites 257