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Activision Taps Advertising Agency For Publishing Chief

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Santa Monica-based Activision Blizzard announced today that it has named Eric Hirschberg as CEO of its Activision Publishing arm. Hirschberg joins the firm from marketing and advertising firm Deutsch LA, where he was CEO and Chief Creative Officer for the last 13 years. READ MORE>>.

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Activision Ties With Flurry

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Santa Monica-based Activision , via its subsidiary Activision Publishing, said today that it is in a strategic relationship with Flurry , a provider of mobile application, advertising, and analytics software. According to Activision, Flurry will help the firm to establish a new mobile publishing initiative.

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China Roundup: Tencent’s new US gaming studio and WeChat’s new paywall

TechCrunch LA

Eleven-year-old TiMi currently has a team working out of Los Angeles on global business and plans to grow it into a full development studio that “helps us understand Western players and gives us a stronger global perspective,” said the studio’s international business director Vincent Gao.

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StartEngine Debuts Eight New Startups At Demo Day

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StartEngine's founders are Howard Marks, who co-founded Activision, and investor Paul Kessler. The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

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Break Media Taps Doyle, Subar as CFO, CTO

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a game development firm that created titles for Activision, Interplay, and IBM. Doyle joins the company from Activision-Blizzard, where he was Chief of Staff to the CEO. Subar was most recently CTO at Oversee.net, and also has been at PeopleLink and Interthinx. Subar also had founded Interna Ltd.,

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Developments like live streaming, social media and more have made the stars of today more relatable and more easily reachable than those of yesteryear. The easiest example to grasp is arguably the Kardashian family. Popbase users can watch content with a virtual avatar of the YouTube creator.

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What Mattered in 2012: Howard Marks, StartEngine

socalTECH

Howard Marks is co-founder of Activision , and head of Los Angeles-based startup accelerator StartEngine. 2012 has been a remarkably interesting year in terms of developments in technology. Following that, I think mobile advertisement technologies. I think it's going to be the next great revolution in advertising.