Startup Professionals Musings

APRIL 13, 2019

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. As with many startup activities, you only have one chance for a great first impression. Find the right tools to analyze the ROI. Marty Zwilling.

Social Media 79

Social Media Media Invest Platform 79

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region. Nationally, there was $13.0 READ MORE>>.

Southern California 240

Southern California El Segundo Culver City Orange County 240

Startup Professionals Musings

APRIL 11, 2022

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. Every team needs to understand how their activities relate to customer revenue. Key activities. It forces you to bridge the gap between idea and execution.

Funding 133

Funding Activity Customer Custom 133

socalTECH

APRIL 24, 2017

Pet sitting and dog walking marketplace operator Rover.com --which just acquired Santa Monica-based DogVacay last month--has has launched a big re-branding as "The Dog People", in its first, national advertising campaign. and more than 75,000 active dog walkers. million in marketing this year. READ MORE>>.

Santa Monica 113

Santa Monica Advertising Activity Networking 113

Startup Professionals Musings

FEBRUARY 24, 2019

Seed viral activity. Some startups not only ignore this and don’t budget for it, but they actually plan on the free viral marketing to generate enough revenue from click-through advertising to fund operations and future growth. People are more demanding and have more choices than ever before. That’s a double death wish.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

FEBRUARY 28, 2014

Local angel investment group Maverick Angels is merging its membership base into the much larger Tech Coast Angels , according to members of the groups. In recent years, the Maverick Angels had mostly been focused on running coaching programs and seminars for entrepreneurs.

Tech Coast Angels 173

Tech Coast Angels Angel Press Coach 173

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

Startup Professionals Musings

DECEMBER 7, 2022

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Startup 134

Startup Search Engine Optimization Social Media Metrics 134

socalTECH

JANUARY 22, 2013

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

Southern California 159

Southern California Social Media Advertising Media 159

Startup Professionals Musings

MAY 26, 2023

To win in this environment, you may need to expand your leadership in industry conferences and community activities. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Incent these early.

Product 141

Product Services Technical Review Artificial Inteligence 141

Startup Professionals Musings

JANUARY 15, 2022

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. As with many startup activities, you only have one chance for a great first impression. Find the right tools to analyze the ROI. Marty Zwilling.

Social Media 126

Social Media Media Startup Platform 126

Startup Professionals Musings

JUNE 8, 2022

In the rush of daily activities, it’s hard to find time to carefully craft the right messages to all your constituents, route them through all the right channels, and have any insight that they have been heard and understood. It’s even harder to find time to actively listen to input. My recommendation is to listen more and talk less.

Activity 113

Activity Organization Guide Demand 113

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. smartphone penetration now exceeds 85 percent , and mobile activity averages are well over five hours per day , the advantages of inbound marketing continue to increase.

Customer 172

Customer Custom Marketing Social Media 172

Tech Zulu Event

APRIL 1, 2014

Today, with the help of the aptly named JOBS act (Jumpstart Our Business Startups Act) and companies like SeedInvest , it has never been easier for companies to gain exposure and enter the investment solicitation process. The investment environment at large in light of the JOBS Act. Total investment interest in startups on SeedInvest?

Invest 100

Invest Startup Technical Review Software Review 100

socalTECH

MAY 31, 2012

Earthlink founder and Southern California entrepreneur Sky Dayton is leading an angel investment in a new startup out of Stanford, which is developing a service which allows developers to track changes and extract information out of web pages. READ MORE>>.

Southern California 145

Southern California Web Advertising Activity 145

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 127

Social Media Media Metrics Satisfaction 127

Startup Professionals Musings

JULY 13, 2019

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. As an active angel investor, I look for this level of alignment and understanding in every funding presentation I hear. Key activities. Value propositions.

Activity 100

Activity Customer Custom Resource 100

Tech Zulu Event

NOVEMBER 12, 2013

On the legal side, my practice in North California and we have an advertising and media group in New York City. Manatt Venture Funds, which we dedicate a specific portion of our funds to targeted digital media investments, is also part of the Manatt Digital Media network. More interest and money invested in LA.

Los Angeles 84

Los Angeles Media Invest Startup 84

Startup Professionals Musings

MARCH 9, 2020

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Search Engine Optimization 131

Search Engine Optimization Startup Social Media Metrics 131

Both Sides of the Table

AUGUST 23, 2012

They are also very active as an early-stage tech investor, partner and acquirer. And they invest n select VC funds. 45 minutes in: Andrew’s process for investing in startups. 6:30 Do you disclose which funds you’ve invested in? 30:30 Are you investing in email? That they own Reddit? Watch: [link].

Media 285

Media Company Companies Venture Capital 285

Startup Professionals Musings

DECEMBER 30, 2020

Jeff Bezos readily admits that his first career in a Wall Street-based investment banking firm gave him some keen insights into business realities, before a fear of regret and a personal passion led him to create Amazon, now the largest ecommerce site in the world. Strategic planning is a required ongoing investment.

Entrepreneur 173

Entrepreneur Patents Startup Technical Review 173

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Both Sides of the Table

MARCH 12, 2013

He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television. We both wanted to build a practice that would make Los Angeles proud but where we would travel tirelessly to other locations to make investments in the best entrepreneurs wherever they were.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

TechCrunch LA

OCTOBER 19, 2019

At the time Whisper had roughly 20 million monthly active users across its app and website, which the company was looking to monetize through programmatic advertising, rather than brand-sponsored campaigns that had provided some of the company’s revenue in the past. Heyward did not respond to a request for comment.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

Both Sides of the Table

JANUARY 19, 2015

We have made 5 online video investments in total – some we will talk about later this year. Content is a “hits driven business” and therefore you can only invest in platforms not media. You must invest in technology. Your tech needs to add value to content producers, the audience and advertisers.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

JANUARY 14, 2011

Its primary goal is to focus on identifying what is truly driving demand, analytically, so that our customers can optimize their activities. We have a very sophisticated, analytics and software platform that over half the Fortune 50 are now using, to help guide how they invest in marketing and sales activities and investments.

Social Media 235

Social Media Demand Activity Marketing 235

socalTECH

SEPTEMBER 2, 2016

Los Angeles-based videogame developer Seriously --which is backed by Upfront Ventures, Northzone, Korea Investment Partners, Sunstone Capital and Daher Capital--has just rolled out a new promotional video , which features Kate Walsh of Grey's Anatomy and YouTube stars Joey Graceffa and Rosanna Pansino.

Los Angeles 113

Los Angeles Activity Capital Invest 113

socalTECH

APRIL 14, 2011

Through Howards investment in betaworks, he also owns early shares in Twitter. Howard Lindzon: In 2007, Fred Wilson had offered me some share in Twitter, when they were putting together their first round of venture capital investments. Luck has it, I'm also a small investor though an investment in BetaWorks.

Ideas 248

Ideas Web Startup Content 248

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133

Customer Custom Entrepreneur Advertising 133

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. In this context, content is like advertising, unless customers want to see you every day, they won’t remember anything about you.

Marketing 94

Marketing Social Media Technical Review Customer 94

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

Social Media 98

Social Media Media Metrics Satisfaction 98

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. At RingRevenue we’ve created a call performance marketing platform that at its core is all about getting more high-value calls to advertisers who want them.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

JULY 9, 2017

The canvas is a visual chart with elements describing your value proposition, structure, finances, and customers, to help companies identify and align business activities. As an active angel investor, I look for this level of alignment and understanding in every funding presentation I hear. Key activities. Value propositions.

Funding 57

Funding Startup Activity Customer 57

Startup Professionals Musings

SEPTEMBER 11, 2021

If your product is free, with advertising revenue from click-throughs, you need a sign-up rate and page-view rate that approaches one million page views per month. I like to see at least 10,000 active users, or a user base, page-views, or mobile downloads that double every three months. Free and freemium products need a solid base.

Startup 121

Startup Metrics Customer Custom 121

socalTECH

DECEMBER 30, 2010

Also, we had an investment in a company that went public this year, BroadSoft, which is one of 2010's best-performing IPOs. 2) Advertising in the Facebook ecosystem. I've seen numerous startups revamp their entire business based on the performance of Facebook advertising vs. more traditional online marketing approaches. (3)

Technical Review 160

Technical Review Southern California Cloud Computing Venture Capital 160

Both Sides of the Table

JUNE 28, 2010

Since then Mike his built his career by investing in early-stage companies (seed or series A), which is remarkable given that Polaris Ventures is a $1 billion fund. Simple: according to Mike Polaris has followed on nearly every seed investment that they’ve done. Scans the web for a kid’s activity in realtime and sends alerts. -Co-Founders

Venture Capital 230

Venture Capital Blogging Startup Fandango 230