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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

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Social Media Week Lands in Los Angeles Sept. 24-28

Tech Zulu Event

Social Media Week (SMW) helps organizations connect and share the latest social media findings through social, cultural and economic talks and workshops in major cities worldwide. The events listed are as follows: SOCIAL TECH HUB. Monday: Los Angeles – The Social City. HOW CAN I ATTEND?

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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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Siemer Ventures Backs Optimal

socalTECH

Los Angeles-based investor Siemer Ventures has backed social media advertising and analytics firm Optimal , Optimal said Monday. READ MORE>>.

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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. Buying the Kik messaging platform adds another social media weapon to the arsenal for MediaLab and its chief executive, Michael Heyward.

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Its BlogWorld Time! Los Angeles Get Ready!

Tech Zulu Event

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network. NewTek Inc. The NewTek Inc.

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BMW Targets Instagrammers With LA Auto Show Contest

socalTECH

In an example of the rising interest of big advertisers in mobile social sharing site Instagram , auto maker BMW is dangling the chance to be the official BMW Instagram photographer to Instagram users who snap and post photos of local BMWs.