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Building A Dream Team For Mobile Advertising, with Gradient X

socalTECH

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

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OpenX Debuts New Ad Quality Platform

socalTECH

Los Angeles-based online advertising technology developer OpenX said today that it has launched a "next generation" traffic quality monitoring platform, which it is using to help eliminate fraud in programmatic advertising. openx advertising fraud detection quality exchange programmatic' READ MORE>>.

OpenX 100
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Interview with Jimmy Hendricks, Deal Current

socalTECH

We actually built that about a year and a half ago, and are bringing that back due to overwhelming demand. In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We had our contest software, ArtisticHub, driving some revenue.

Platform 263
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How YP Is Growing A Giant Tech Team In Glendale

socalTECH

The consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertiser experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

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How YP.com Is Growing A Giant Tech Team In Glendale

socalTECH

A consumer piece is a big part of our business, and the next big piece is the advertiser platform, plus everything we wrap around the advertisers experience, helping them to manage their content, and provide great reporting, and helping them to understand the ROI of doing business with us. We''re connecting those two parties.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

OpenX is profitable, and its ad serving software dominant among online publishers. positions on its site, ranging from software, sales, marketing, to finance. Los Angeles has a strong online advertising industry, and Rubicon Project is one of the companies we heard has been doing well and. Deploying software in the cloud?

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Boston Startup School Launches | Education 2.0

Tech Zulu Event

Over the past few months Boston Startup School and it’s founders have reviewed hundreds of applications for their first class all while working very hard to get to know each and every candidate. .” -says Shaun Johnson, Co-Founder and COO of Boston Startup School. Something a “corporate” job would not do.) great jobs.