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8 Activities To Satisfy Your Boss You Are Accountable

Startup Professionals Musings

Here are my key recommendations for how to prepare and what to do in more mundane business environments and organizations: Make sure your activities are aligned with business goals. Setting your own metrics, and measuring yourself , will facilitate accountability. The same is true with team goals and expectations.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. But LTV / CAC is just one measure. Payback Period!!!”

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Granularity and Consistency of Startup Metrics

SoCal CTO

Part of those questions are around Startup Metrics. This aligns with understanding the the core business model: Get Users (= Acquisition, Referral) Drive Usage (= Activation, Retention) Make Money (= Monetize) (and Lifetime Value is a good one) Of course, that’s a big part of what the investor wants as well.

Metrics 159
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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

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9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals.

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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

First you need to take consolation from the fact that you are not alone, and more importantly you need to implement an active growth and marketing plan to include the following initiatives: Ramp-up visibility and strategic alliances. Capitalize on competitor weaknesses that you can fill with minimal new investment.

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7 Keys To Optimizing Your Investment In Social Media

Startup Professionals Musings

Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time. As with many startup activities, you only have one chance for a great first impression. Find the right tools to analyze the ROI. Marty Zwilling.