socalTECH

APRIL 25, 2017

Los Angeles-based Rubicon Project is applying its programmatic advertising technology to digital jukeboxes, in a deal with connected, digital jukebox developer TouchTunes. The comapnies said TouchTunes has a reach and monthly audience of over 38 million unique visitors.

Advertising 124

Advertising Los Angeles Technology Angel 124

socalTECH

DECEMBER 9, 2016

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship.

Advertising 100

Advertising San Diego Los Angeles Services 100

socalTECH

MARCH 26, 2014

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. which will go towards its advertising technology platform. READ MORE>>.

Advertising 159

Advertising Technology Funding Los Angeles 159

TechCrunch LA

FEBRUARY 19, 2020

Nuggetverse — Los Angeles-based Nuggetverse is creating a children’s media business based on its marquee character, Tubby Nugget. SketchAR — this Lithuanian company is developing an AI-based mobile app for teaching drawing using augmented reality. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JULY 21, 2014

Los Angeles-based Leadbolt , the app discovery and monetization startup led by Dale Carr, said today that it has launched a new mobile ad marketplace. Leadbolt said the new ad exchange is called Leadbolt Connect, and will allow mobile app developers and marketers to to connect on ad campaign offerings. READ MORE>>.

Advertising 138

Advertising Mobile Los Angeles Platform 138

socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. TenFarms did not disclose the names of those angel investors.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

JANUARY 6, 2016

Los Angeles-based advertising marketplace operator Rubicon Project , and social games developer Zynga have inked a deal to let marketers access Zynga's premium guaranteed advertising inventory, according to the two.

Advertising 100

Advertising Los Angeles Sales Marketing 100

socalTECH

JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

DECEMBER 12, 2012

Los Angeles-based social game developer Scopely announced today that it has launched a new, developer program called LeveUp, which looks to help top independent game studios co-develop titles with Scopely. The firm raised $8.5M in a funding in September.

Develop 183

Develop Development Google Mobile 183

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Financial details of the buy were not announced. Pacvue is based in Seattle. Assembly s is led by co-founder and CEO Sandeep Kella.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

socalTECH

JANUARY 24, 2022

Los Angeles-based advertising technology developer Zefr says it has partnered with TikTok, to provide brand safety and brand suitability measurements. Financial details of the partnership were not announced.

Advertising 113

Advertising Los Angeles Content Media 113

socalTECH

SEPTEMBER 4, 2015

Los Angeles-based advertising optimization and automation technology developer Rubicon Project is taking its technology into the out-of-home advertising market, the company said late Thursday.

Advertising 100

Advertising Los Angeles Media Technology 100

socalTECH

FEBRUARY 21, 2013

One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users.

Mobile 199

Mobile Develop Development Help 199

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M The company develops real-time brand integration technology which integrates virtual products into previously developed content, including edited content and library content on over-the-top (OTT) systems.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

DECEMBER 15, 2008

Woodland Hills-based Gumiyo, which develops mobile marketing technology, said today that it has launched an effort with the Los Angeles Times to market classifieds, online automotive, and real estate advertising via mobile phones. Financial impact of the deal with the Los Angeles Times was not disclosed.

Los Angeles 100

Los Angeles Woodland Hills Angel Mobile 100

socalTECH

FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. Total Immersion has mostly been using its augmented reality technology for promotional and advertising efforts.

Develop 209

Develop Development Advertising Los Angeles 209

socalTECH

JULY 10, 2020

Los Angeles-based advertising technology developer The Trade Desk says that its Chief Strategy Officer, Brian Stempeck, will step down from the firm on September 1st. e originally founded and ran the company's New York office, before moving to Los Angeles in 2018. READ MORE>>.

Advertising 124

Advertising Los Angeles Platform Angel 124

socalTECH

SEPTEMBER 1, 2010

Los Angeles-based Rubicon Project , the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. READ MORE>>.

Advertising 193

Advertising Clearstone Report Equity 193

socalTECH

SEPTEMBER 17, 2021

Los Angeles-based digital performance advertising company Ad.net announced this week that it has named Brandon Caudill as the company's new Senior Vice PResident of Business Development. The company--which serves brands and agencies--said that Caudill was previously an early employee at ZergNet.

Advertising 113

Advertising Los Angeles Capital Develop 113

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. billion acquisition of another advertising technology company, SpotX.Magnite trades on the Nasdaq as MGNI. Magnite is currently in the process of a $1.17

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

SoCal CTO

OCTOBER 14, 2009

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. What networking events in Los Angeles or Southern California do you go to? Marketing 2.0 2) How do these mind maps change in a 2.0

Los Angeles 150

Los Angeles Networking Marketing Startup 150

socalTECH

OCTOBER 9, 2014

Los Angeles-based Mandalay Digital said today that it has acquired the mobile app discovery engine from Xyo. Xyo develops an app search engine and contextual advertising technology used by mobile operators, including Verizon, Voadafone Australia, Deutsche Telekom Europe, and T-Mobile USA.

Develop 147

Develop Development Mobile Advertising 147

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. was foudned in 2013, and provides analysis of videos to determine the content and relevance of clips to specific viewers.

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

Tech Zulu Event

SEPTEMBER 19, 2012

Created by founder Toby Daniels , Social Media Week Los Angeles will focus this series of discussions around the theme of “Empowering Change Through Collaboration.” Monday: Los Angeles – The Social City. Why Los Angeles Is The Next Silicon Valley. Social Media and Urban Development in Hollywood.

Social Media 92

Social Media Los Angeles Media Angel 92

socalTECH

NOVEMBER 2, 2020

Los Angeles-based ad tech developer The Trade Desk said it has tied with measurement provider Nielsen , in developing and deploying a new Internet identity effort it calls "Unified ID 2.0".

Advertising 113

Advertising Los Angeles Angel Develop 113

socalTECH

AUGUST 12, 2020

Los Angeles-based AdGreetz , which develops a video personalization software platform for advertisers, says it has partnered with social networking service TikTok. According to the two, the deal will allow advertisers to produce, deploy, and optimize "hyper-personalized" content and messaging in real time.

Social Network 113

Social Network Advertising Los Angeles Content 113

socalTECH

JULY 18, 2017

Los Angeles-based online advertising exchange operator Rubicon Project has acquired programmatic advertising technology developer nToggle , in a deal worth $38.5M Rubcion Project said the technology developed by nToggle will be made available on Rubicon Project's platform in the coming months.

Advertising 149

Advertising Los Angeles Platform Technology 149

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 75

Los Angeles Angel Social Media Media 75

socalTECH

JANUARY 31, 2020

Los Angeles-based advertising exchange operator Rubicon Project and advertising software developer Telaria said on Thursday afternoon that the two have filed joint proxy statement and proxies, for their previously announced stock-for-stock merger. The companies said the move comes after the U.S.

Advertising 113

Advertising Software Development Los Angeles Software 113

socalTECH

AUGUST 21, 2020

Los Angeles-based OpenX said this week that it has launched a new product, Apollo, which it says helps publishers maximize their programmatic revenue. OpenX develops software for online publishers, helping them to manage online advertising on their properties. Pricing on the new tool was not announced. READ MORE>>.

OpenX 113

OpenX Product Advertising Tool 113

socalTECH

DECEMBER 19, 2018

Los Angeles-based programmatic advertising platform provider The Trade Desk said on Wednesday that advertising technoloy platform developer PubMatic has selected the company's unified IT solutions on its sell-side platform. Financial impact of the win were not announced.

Advertising 113

Advertising Platform Los Angeles Help 113

socalTECH

JULY 2, 2018

Los Angeles-based Lucidity , a developer of blockchain advertising technology, said this morning that it has named AdColony co-founder Nikao Yang as its Chief Operating Officer. AdColony develops mobile video advertising technology, and was acquired in 2014 for $350M by Operat Software. READ MORE>>.

Advertising 113

Advertising Los Angeles Mobile Sales 113

socalTECH

OCTOBER 5, 2016

Los Angeles-based programmatic advertising company MediaAlpha , led by Steve Yi, says it has seen more than $100M in revenues, for the company's second year. The provider of programmatic advertising technology said it nearly doubled the size of its team in the past 12 months. READ MORE>>.

Advertising 164

Advertising Los Angeles Platform Media 164

socalTECH

JULY 23, 2020

Los Angeles-based NOM , a developer of tools to ensure that advertisement for brands reach the right YouTube, video and social audiences, said on Thursday that it has named Brian Atwood as its CEO.

Artificial Inteligence 113

Artificial Inteligence Advertising Los Angeles Tool 113

socalTECH

FEBRUARY 15, 2018

Los Angeles-based GumGum , the image recognition, computer vision, and advertising technology developer, has rolled out a new service called GumGum Sports Scoreboard , a new tool which helps benchmark and analyze media value generated from NBA team-owned social media accounts. Which NBA team is winning, on social media?

Social Media 124

Social Media Media Advertising Tool 124