socalTECH

SEPTEMBER 29, 2014

Los Angeles-based Gumgum , the online advertising technology developer led by Ophir Tanz, recently rolled out a new, programmatic ad platform for its in-image advertising. Gumgum provides in-image advertising technology, which integrates ads into a site''s photos. gumgum programmatic advertising image'

Platform 138

Platform Advertising Los Angeles Sites 138

socalTECH

MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The firm said that TacoGrid will automatically general mobile site for restaurants, aimed at restaurants in the top 50 cities in the U.S.,

Mobile 205

Mobile Services Tips Sites 205

socalTECH

NOVEMBER 22, 2013

Los Angeles-based SodaHead , the developer of online polling services and software, has just launched a major upgrade to the company''s polling software for WordPress. The company is backed by Mohr Davidow, Mission Ventures, The Tech Coast Angels, Ron Conway, and others. READ MORE>>.

Software 198

Software Tech Coast Angels Mission Ventures News 198

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

AUGUST 28, 2013

Los Angeles-based native advertising technology developer Nativo , which is headed by Justin Choi, has landed a new set of premium publishers as customers, the company said today. nativo advertising sponsored content native publishing publisher' Financial details of the wins were not announced. READ MORE>>.

Internet Brands 157

Internet Brands Advertising Content Media 157

socalTECH

JANUARY 14, 2015

Los Angeles-based native advertising automation software developer Nativo reported Wednesday that it has been selected by five different publishers to power native advertising programs for their sites. nativo publishing advertising automation software fodors techtarget justin choi' READ MORE>>.

Advertising 100

Advertising Software Development Los Angeles Software 100

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Recent projects on the site include a series of video shorts based on FIAT owners, and a competition to create two films for Mattel's American Girl line. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JANUARY 27, 2009

Los Angeles-based Break Media , an online video and entertainment site focused on men, said Tuesday that it has tapped a new team of writers, directors, and producers for a new "Creative Lab", which the firm said will create original content for its branded advertisers. Exact size of the new team was not disclosed by Break.

Break.com 100

Break.com Develop Development Screening 100

socalTECH

MAY 29, 2015

Los Angeles-based programmatic advertising marketplace and technology developer OpenX has signed on local news site Patch as a customer, saying it has been named the exclusive provider of ad serving and monetization for Patch. million unique visitors.

OpenX 100

OpenX News Advertising Los Angeles 100

socalTECH

APRIL 16, 2010

Los Angeles-based Break Media , the online operator of a network of sites focused on men, announced Friday morning that it has launched a new division focused on CPA, performance marketing. Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis.

Social Media 230

Social Media Media Marketing Advertising 230

socalTECH

JANUARY 20, 2016

Los Angeles-based Tongal , the online crowdsourcing site which helps brands and studios create content by tapping into a pool of creators, said Tuesday that it will be represented by the United Talent Agency (UTA).

Advertising 100

Advertising Content Los Angeles Sites 100

socalTECH

AUGUST 16, 2012

Huntington Beach-based AnyMeeting , which develops free web conferencing and online meeting software, reported this morning that it has released a new feature which lets users share any YouTube video into their meeting, and has also hit a milestone of 200,000 registered users. READ MORE>>.

Tech Coast Angels 193

Tech Coast Angels Pasadena Angels Conference Pasadena 193

socalTECH

AUGUST 7, 2014

Angels Brian Lee (Honest Company, LegalZoom), Michael Dubin (Dollar Shave Club), Tamim Mourad (PriceGrabber.com) and Andy Dunn (Bonobos) also participated in the funding. retargeting advertising analytics software capital venture science retention' Baroda Ventures, Forerunner Ventures and Mohr Davidow Ventures. READ MORE>>.

Dollar Shave Club 159

Dollar Shave Club Legalzoom Santa Monica Advertising 159

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

NOVEMBER 22, 2010

Los Angeles-based SVnetwork , which operates SocialVibe and other pay-for-performance advertising sites, said Monday that it has named Anna Seibert as its SVP of Sales Development. Seibert was most recently at AOL, where she was VP of Agency Development for AOL Advertising. READ MORE>>.

Sales 153

Sales Social Media Advertising Sites 153

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

socalTECH

AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

Capital 138

Capital Funding Seed Funding Incubator 138

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 177

Gorilla Nation AtomicOnline Media Web 177

socalTECH

MAY 10, 2012

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

Ticketmaster 133

Ticketmaster Clearstone Yahoo Web 133

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

socalTECH

APRIL 20, 2010

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. Tags: revv automation publishing advertising project rubicon.

Product 133

Product Clearstone Advertising Demand 133

socalTECH

MARCH 10, 2011

Los Angeles-based Evolve Media Corp. , the parent firm of Gorilla Nation and AtomicOnline, said today that it has launched sales efforts for its new video advertising division, SpringBoard Video. The new division is headed up by Keith Bonnici, General Manager, and also includes new sales head Dan Drescher, Vice President of Sales.

Gorilla Nation 133

Gorilla Nation AtomicOnline Sales Media 133

socalTECH

FEBRUARY 9, 2010

Los Angeles-based Oversee.net , which operates a network of businesses focused on domain name monetization and advertising, said today that it has linked with NameMedia , a developer and marketer of premium domain names. Tags: oversee namemedia domainer domain name resale sales monetization advertising afternicdls.

Oversee.net 154

Oversee.net Sales Advertising Los Angeles 154

socalTECH

JUNE 10, 2010

Irvine-based Autobytel , which operates an online automotive site providing consumer leads to auto dealers, announced yesterday that it has named Jim Helberg as its new Executive Vice President, Product, Marketing, and Analytics. Tags: autobytel executive advertising automotive auto. READ MORE>>.

Advertising 140

Advertising Los Angeles Sites Media 140

socalTECH

NOVEMBER 9, 2012

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Demand Media.

Technical Review 279

Technical Review Company Companies Southern California 279

socalTECH

OCTOBER 13, 2009

Gil Elbaz , one of the co-founders of Applied Semantics --the firm that developed the technology behind Google's AdSense--has launched a new startup, Factual. According to the Los Angeles-based firm, it is developing an online platform which allows anyone to share and mash open data. READ MORE>>.

Startup 157

Startup Southern California Google Demand 157

socalTECH

AUGUST 15, 2014

Los Angeles-based Kixer (www.kixer.com) has figured out one way--which is to connect those mobile users with ads from app developers, who have the opposite problem of trying to boost their user base. Right now, half of Facebook''s revenues comes from app developers getting users to install their products.

Mobile 124

Mobile Web Artificial Inteligence Technical Review 124

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based online publisher Break Media said today that the firm has more than tripled its branded content projects this year, and expects that it will grow 18 percent this year, despite the economy. Break has been developing content series with advertisers, aiming at creating "viral" videos which get a lot of online viewers.

Content 159

Content Advertising Media Web 159

socalTECH

JUNE 24, 2010

Gil Elbaz , one of the founders of Applied Semantics , the often unheralded Santa Monica-based creator of what is now Google's AdSense product, is one of the angel investors in San Francisco-based Triggit , a developer of a real time ad bidding platform, it was revealed today.

Santa Monica 133

Santa Monica Google Incubator Advertising 133

socalTECH

MARCH 21, 2013

We recently chatted with Debra Domeyer , CEO of Oversee.net (www.oversee.net), a Los Angeles company which provides both domain monetization and runs vertical, consumer lead generation and marketing sites, to hear about the company. With app marketing, instead of an advertisement, we're showing and application ad to mobile users.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

MARCH 17, 2010

Los Angeles-based Gorilla Nation provides online ad sales for branded consumer sites; Los Angeles-based AtomicOnline operates its own network of online media properties; Springboard Productions is a developer of entertainment videos; and Double Helix is a creative and interactive web marketing firm.

Gorilla Nation 100

Gorilla Nation AtomicOnline Media Web 100

socalTECH

DECEMBER 14, 2009

Los Angeles-based Sometrics , which develops virtual currency products for social networking game developers, is linking holiday shopping and social games with a new product. Tags: sometrics virtual game currency social networking advertising. READ MORE>>.

Social Network 145

Social Network Commerce Advertising Networking 145

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

NOVEMBER 2, 2009

Los Angeles-based Impact Radius , a firm which is developing a service to link performance advertising to TV, radio, print, and online channels, has raised $1.0M The firm's web site indicates it is launching in January of next year. in a funding round, according to a recent regulatory filing from the firm.

Funding 140

Funding Redpoint Venture Capital Advertising 140

Tech Zulu Event

OCTOBER 31, 2011

BlogWorld and New Media Expo 2011 comes to Los Angeles and its finally here. Shani Higgins joined Technorati in 2007 to lead strategy and day to day operations for the company¹s advertising sales, business development and the Technorati Media advertising network.

Los Angeles 75

Los Angeles Angel Social Media Media 75