socalTECH

SEPTEMBER 9, 2021

A new, Los Angeles-based startup, MediaKits, says it has launched a new platform aimed at helping influencers, musicians, and athletes manage their brands. The company said its platform lets its users create their own custom media kits online. The startup was founded by Kieran O'Brien and Casey Adams.

Platform 140

Platform Advertising Los Angeles Media 140

socalTECH

MARCH 10, 2016

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

Platform 100

Platform Entertainment Content Los Angeles 100

socalTECH

NOVEMBER 19, 2009

Los Angeles-based Spot Runner , a developer of services which help advertisers buy TV advertising, announced today that it has launched its Malibu Media Platform, which the firm says will help improve the process of buying and selling television advertising.

Platform 133

Platform Media Malibu Advertising 133

socalTECH

JANUARY 29, 2016

Los Angeles-based Rubicon Project is in a deal to extend the company's advertising marketplace to linear television, in a partnership deal with AdMore , the companies said this week. Rubicon said it will power automation technology for AdMore, which will allow advertisers to use programmatic buying to target linear TV audiences.

Platform 100

Platform Advertising Los Angeles Marketing 100

socalTECH

DECEMBER 19, 2018

Los Angeles-based programmatic advertising platform provider The Trade Desk said on Wednesday that advertising technoloy platform developer PubMatic has selected the company's unified IT solutions on its sell-side platform. Financial impact of the win were not announced.

Advertising 113

Advertising Platform Los Angeles Help 113

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

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Help Startup Activision Media 115

socalTECH

APRIL 1, 2020

Los Angeles-based online advertising exchange Rubicon Project nd New York-baesd Telaria said this morning that the two companies have completed their previously announced merger. The two said the merged company is now the world's largest independent sell-side advertising platform. READ MORE>>.

Advertising 113

Advertising Los Angeles Platform Help 113

socalTECH

FEBRUARY 21, 2013

A Los Angeles-based startup, PaeDae , is looking to change that with a new platform it is calling BARTR , which it says will let mobile app developers exchange traffic and users. One of the biggest issues facing mobile application developers today, is finding new users among a gigantic sea of applications. READ MORE>>.

Mobile 199

Mobile Develop Development Help 199

socalTECH

AUGUST 5, 2015

Los Angeles-based AdtoApp , a developer of programmatic ad tools for publishers, has raised $6M in a funding round, according to the company. The company also has a large suite of tools to deal with global advertisement demand. The funding came from Run Capital. READ MORE>>.

Platform 100

Platform Advertising Tool Demand 100

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday. Podcorn said the new funding will go towards product development of its advertising and distribution platform.

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Seed Funding Advertising Platform Los Angeles 100

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

FEBRUARY 23, 2021

Los Angeles-based Zefr, which helps marketers measure brand impact and advertising on such platforms as YouTube and Facebook, said this week that it has named a current Bed, Bath, and Beyond exec to its board of directors.

Advertising 113

Advertising Los Angeles Platform Media 113

socalTECH

DECEMBER 9, 2020

Los Angeles-based GumGum Sports , which develops artificial intelligence powered software which helps sports team measure advertising being presented in sports coverage of their teams, has rolled out a new analytics module it says streamlines sponsorship analysis and reporting.

Artificial Inteligence 113

Artificial Inteligence Social Media Entertainment Advertising 113

Tech.Co

NOVEMBER 23, 2015

These alternative platforms have, in turn, grabbed the attention of entrepreneurs who recognize the market vertical isn’t shrinking anytime soon. Not only that, they’ve started launching their own companies and platforms that tout innovative ways to help millenials get in on the action.

Help 95

Help Pepperdine Social Media Advertising 95

socalTECH

APRIL 11, 2019

Los Angeles-based FastPay , which provides receivables financing to help online publishers and media receive faster payment on their ad inventory, says it has linked up with Advantage Software , an agency management systems provider, in an alliance. Financial details of the link between the companies were not announced. READ MORE>>.

Software 124

Software Advertising Los Angeles Platform 124

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

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Mobile Product OpenX Yahoo 218

socalTECH

MAY 29, 2013

Los Angeles-based social, celebrity advertising startup Adly confirmed the company''s recent $2M funding round today, officially announcing the funding from GRP Partners and Siemer Ventures. Adly says it has a network of more than 75,000 influencers and celebrities on its platform, and so far has run campaigns for over 200 brands.

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Funding GRP Partners Social Media Advertising 170

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling'

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

SEPTEMBER 26, 2017

Los Angeles-based OpenX has acquired Mezzobit and PubNation , two companies in the programmatic advertising space, the company said on Monday. According to OpenX, it plans to integrate Mezzobit and PubNation's tools into its platform. Financial details of those acquisition were not announced by the company. READ MORE>>.

OpenX 124

OpenX Company Companies Tool 124

socalTECH

NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

DECEMBER 7, 2014

Los Angeles-based The Mobile Majority , which develops a mobile ad platform that helps companies create, serve, track, analyze, target and analyze advertising, says it has just hit a $50M run rate, as of November 2014. technology advertising hiring jobs growth majority mobile themobilemajority' READ MORE>>.

Mobile 147

Mobile Advertising Los Angeles Platform 147

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". growth realtime exchange advertising online project rubicon' Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, News Corp., The company was founded in 2007. READ MORE>>.

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Custom Customer Clearstone Journal 220

socalTECH

SEPTEMBER 9, 2010

Los Angeles-based Ebyline said today that it has launched a new online marketplace targeted at news publishers and professional journalists, which helps publishers manage freelance writers. The firm said it is backed by un-named Los Angeles angel investors, and was founded by former Los Angeles Times journalists.

Angel 149

Angel Funding Paramount Journal 149

socalTECH

NOVEMBER 24, 2015

Los Angeles-based programmatic advertising technology provider OpenX said Monday that it has tied into an ad quality effort being run by PubNation. According to the two companies, OpenX is the first certified technology partner for PubNation's Ad Quality Platform, which helps identify and remove bad advertisements using crowdsourcing.

OpenX 100

OpenX Advertising Los Angeles Platform 100

socalTECH

OCTOBER 4, 2013

Los Angeles-based Triton Digital , a provider of audio advertising and streaming technology to music streaming and online radio services, has launched a new product, aimed at helping audio publishers create targeted, niche digital audio stations. triton digital streaming audio advertising' READ MORE>>.

Tool 147

Tool Advertising Los Angeles Platform 147

socalTECH

AUGUST 22, 2014

For our profile today, we had a chat with Jonathan David , the CEO of Los Angeles-based Tapstone (www.tapstone.com), a company providing media buying and optimization. We spoke with Jonathan about the company and where it fits into the advertising market. Jonathan David: We''re essentially a media buying and optimization platform.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

JUNE 28, 2013

Los Angeles-based GumGum , which provides an in-image advertising platform for publishers, said Friday that it has added Ryan Schinman, CEO of Platinum Rye Entertainment, to its advisory board. GumGum said the addition of Schinman will help its strategic growth plans. READ MORE>>.

GRP Partners 164

GRP Partners Entertainment Hollywood Advertising 164

socalTECH

APRIL 4, 2018

Los Angeles-based Fullscreen announced this morning that it has acquired Reelio , the developer of an influencer marketing platform focused on the millennial and Gen Z market, helping brands, advertisers, and agencies identify social media influencers. Financial terms of the buy were not announced.

Social Media 100

Social Media Advertising Los Angeles Platform 100

TechCrunch LA

SEPTEMBER 7, 2021

“They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. They also have a very smart and efficient approach to creative development that was critical to helping us scale,” she wrote. (If Have you worked with a talented individual or agency who helped you find and keep more users?

Commerce 211

Commerce Content Marketing Startup 211

socalTECH

NOVEMBER 16, 2015

Los Angeles-based OpenX has launched support for flexible ad units, increasing the capabilities of its platform, the company said late last week. OpenX said the new support lets advertisers multiple size ad units into a singular auction, which it says will help buyers access inventory in its exchange.

OpenX 100

OpenX Product Advertising Los Angeles 100

socalTECH

MARCH 12, 2015

Los Angeles-based Katch , the advertising technology developer headed by Patrick Quigley, said Wednesday that it has launched a new software platform, aimed at helping brands monetize all of their website visitors. katch vantage media bidding marketplace advertising rename real time' READ MORE>>.

Product 100

Product Advertising Media Platform 100

socalTECH

MAY 21, 2013

Los Angeles-based GumGum has snagged a media agency network executive as an advisor, the firm is announcing today, for its in-image advertising platform. The cmpany said the board helps provide it with strategic counsel on various company endeavors. agency advertising executive gumgum' READ MORE>>.

Media 164

Media Yammer Advertising Los Angeles 164

socalTECH

JANUARY 31, 2013

Glow Digital Media , a developer of a Facebook advertising platform, said Thursday that it has raised $1.3M headquarters in Los Angeles. The company said it helps direct response advertisers build and manage their Facebook advertising campaigns. in a seed funding round, and set up its U.S.

Media 150

Media Idealab OpenX Seed Funding 150

socalTECH

OCTOBER 29, 2013

Los Angeles-based Rubicon Project , the digital advertising startup which helps publishers automate ad placements on their websites via a real-time, trading platform, has expanded its management team, saying that it has named four new executives Tuesday. READ MORE>>.

Advertising 153

Advertising Los Angeles Platform Mobile 153

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

socalTECH

JUNE 22, 2015

Los Angeles-based Rubicon Project says that mobile advertising spend is now more than 20 percent of the activity on its ad platform, as the company has ramped up its mobile efforts. The company said mobile managed revenue is expected to surpass $200M in its fiscal 2015. READ MORE>>.

Mobile 100

Mobile Advertising Los Angeles Activity 100

socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. The reason why, is the firm has been running ads since January to help get the word out about its service and products.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171