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MediaAlpha Gets Funding For Insurance Advertising Technology

socalTECH

Los Angeles-based MediaAlpha , a developer of performance-based, real-time bidding advertising technology specifically aimed at insurance ads, has raised a round of funding and launch of its product. MediaAlpha said that it has received a majority investment from a wholly-owned subsidiary of White Mountains Insurance Group, Ltd.,

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Every Online User Platform Needs Revenue To Survive

Startup Professionals Musings

A question that I still hear debated often is whether a new online platform startup growth strategy should focus on user count or profits. Identify the total investment required for profitability. A very common mistake of early-stage startups is to request a small investment to get started.

Platform 118
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How The Promise Of Social Media Advertising Is Measuring Up For Adly

socalTECH

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

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Phunware Gets $26.25M For Mobile App Platform

socalTECH

Phunware , a developer of mobile advertising, application, analytics, and other tools for brands which has operations in both Newport Beach and San Diego, said this week that it has raised $26.25M in a Series E funding. phunware venture capital mobile advertising analytics software' The company is headquartered in Austin. READ MORE>>.

Mobile 147
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Upfront Ventures Adds Hamet Watt as New Investment Partner

Both Sides of the Table

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. Los Angeles'

Invest 340
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Rubicon Projects Hires Investment Banker

socalTECH

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

Invest 133
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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. READ MORE>>.

OpenX 159