socalTECH

SEPTEMBER 18, 2013

Los Angeles-based venture capital investor Karlin Ventures is the lead investor in mobile advertising firm StrikeAd. Karlin''s investment into StrikeAd was led by TX Zhuo. Karlin''s investment into StrikeAd was led by TX Zhuo. capital venture advertising mobile ventures karlin strikead' READ MORE>>.

Venture Capital 166

Venture Capital Invest Advertising Los Angeles 166

socalTECH

MAY 30, 2019

Los Angeles-based venture investor Moonshots Capital is the lead investor in a new startup, Backtracks , a developer of podcast analytics software. backtracks develops a podcast analytics product for audio, which helps collect behavioral information and details on the performance of podcast advertising.

Capital 133

Capital Seed Funding Invest Advertising 133

socalTECH

FEBRUARY 24, 2010

has invested in a Chinese provider of online advertising. According to Beijing-based Yoyi Media , it received a Series A investment on undisclosed size from Steamboat Ventures and Gobi Partners. Yoyi Media provides targeted advertising and demographics to Chinese web sites.

Steamboat Ventures 157

Steamboat Ventures Advertising Burbank Venture Capital 157

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

OCTOBER 26, 2021

Los Angeles-based e-commerce software developer Assembly said this morning that it has acquired e-commerce advertising software developer Pacvue. Assembly says it is now worth more than $1 billion following its investment last month which was led by Advent International. Financial details of the buy were not announced.

Commerce 160

Commerce Software Development Advertising Los Angeles 160

Both Sides of the Table

SEPTEMBER 12, 2013

But as sweet as that success has been (we invested pre-revenue in a small team) today my even more important news was the further expansion of our partner ranks. It was a software platform for allowing advertisers to purchase brand integration (product placements) as a standardized unit through a marketplace. Los Angeles'

Invest 340

Invest Venture Capital Startup News 340

socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. is an investment of GRP's Mark Suster, who hosts This Week in Venture Capital along with Mahalo's Jason Calacanis. twitter tweets advertising. According to MySpace, it will use Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

Both Sides of the Table

JUNE 20, 2014

By “vertical production” I meant that many online video production companies will have a strong vertical focus that will help them win the battle to sign up talent, build stronger & more loyal audiences and align with stronger advertiser relationships because they serve more endemic audiences.

Invest 291

Invest Content Media Networking 291

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Why would a brand or advertiser want to work with Adly?

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

JUNE 17, 2010

Los Angeles-based Ace Metrix , which operates an online service which helps television advertisers gauge the effectiveness of their ads, has scored an investment from advertising giant WPP , the firms announced this morning. Financial terms of the investment were not disclosed. READ MORE>>.

Invest 133

Invest Palomar Advertising Venture Capital 133

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

AUGUST 27, 2014

The surge of technology, advertising, and media companies flocking to Silicon Beach has meant a huge win for real estate investors, particularly in Playa Vista, according to a report today. Image: YouTube''s Playa Vista location, YouTube Space Los Angeles. READ MORE>>.

Santa Monica 213

Santa Monica Los Angeles Advertising Media 213

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd. Current investor White Mountain Insurance Group, Ltd. READ MORE>>.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

JUNE 16, 2016

Venture investment firm Greycroft Ventures , which has an office and is very active in Los Angeles, has led the investment in Performance Horizon , a San Francisco digital marketing software developer. Performance Horizon said that it raised $15.4M

Invest 100

Invest Software Development Los Angeles Activity 100

socalTECH

FEBRUARY 19, 2010

Los Angeles-based Rubicon Project , the online ad optimization firm headed by Frank Addante , announced this morning that it has hired investment banker Allen & Company. Tags: rubicon project merger acquisition investment banker advertising software technology server. READ MORE>>.

Invest 133

Invest Clearstone Acquisition Advertising 133

socalTECH

APRIL 15, 2010

Southern California venture capital investments totaled $686.5M According to the report, released today, Southern California investments totaled $686.5M Southern California's investment totals bucked the national trend, which found that there was a 9 percent drop in dollars to $4.7 of the total invested in Q1.

Southern California 208

Southern California Orange County Invest GRP Partners 208

socalTECH

JUNE 4, 2021

Los Angeles-based Linksys said on Friday that it has named a new CEO. Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

JULY 17, 2014

The latest venture capital totals from the PricewaterhouseCoopers/National Venture Capital Association''s MoneyTree Report was released this evening, tallying up $761.12M in investments in Q2 of 2014 in Southern California, up from Q2 of 2013, when $616.83M was invested in the region. Nationally, there was $13.0 READ MORE>>.

Southern California 240

Southern California El Segundo Culver City Orange County 240

socalTECH

AUGUST 19, 2010

Venture Partners, Hadl has been appointed as Venture Partner on the firm's Consumer Internet and Business Services investment team. Hadl is also CEO of Brand-in-Hand (BIH), a provider of mobile advertising to brands. USVP said that Hadl will remain in Los Angeles.

Los Angeles 187

Los Angeles Angel Santa Monica News 187

socalTECH

SEPTEMBER 11, 2020

Los Angeles-based venture investment firm Greycroft Partners is one of the backers in a $2.25M funding round for Chartable , an online service which provides statistics for podcast downloads. Chartable's services are used by both publishers and advertisers to better understand their audience. READ MORE>>.

Funding 113

Funding Seed Funding Statistics Advertising 113

socalTECH

JANUARY 12, 2011

For today's Insights and Opinions section today, we have a post from Jim Armstrong , Managing Director at Clearstone Venture Partners , who talks about some of the issues behind the super angel trend. To be sure these super angel funds do indeed properly fit into the new trends around company creation. READ MORE>>.

Angel 140

Angel Clearstone Advertising Funding 140

Tech Zulu Event

NOVEMBER 12, 2013

On the legal side, my practice in North California and we have an advertising and media group in New York City. Manatt Venture Funds, which we dedicate a specific portion of our funds to targeted digital media investments, is also part of the Manatt Digital Media network. More interest and money invested in LA.

Los Angeles 84

Los Angeles Media Invest Startup 84

socalTECH

OCTOBER 16, 2008

Los Angeles-based magnify360, a provider of web page optimization tools, has lauched a new product for optimizing Google AdWords advertising, the firm announced today. The firm is venture backed by MHS Capital and angel investors. READ MORE>>

Advertising 100

Advertising Tool Yahoo Google 100

socalTECH

MAY 20, 2014

Los Angeles-based OpenX launched a new software development kit for the mobile video advertising market today, aimed at helping iOS and Android developers to add video ads to their apps. OpenX said the SDK offers up "plug-and-play" video advertising to help mobile app publishers and developers monetize their inventory.

OpenX 174

OpenX Mobile Advertising Software Development 174

socalTECH

JANUARY 10, 2013

Online advertising firm YieldMetrics said Thursday morning that it has raised $1.7M in funding, which was led by GRP Partners, and also included Baroda Ventures , Bertelsmann Digital Media Investments , Daher Capital , Double M Capital , Karlin Ventures , Launchpad LA, as well as angels. READ MORE>>.

Bertelsmann 174

Bertelsmann GRP Partners Advertising Tool 174

socalTECH

NOVEMBER 19, 2013

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

Southern California 279

Southern California SoCalTech Dollar Shave Club Santa Monica 279

socalTECH

OCTOBER 8, 2013

Los Angeles-based social advertising technology developer Adly announced today that it has added a new investor, with ties to professional athletes and celebrities. Financial details of the investment were not announced. twiter media social advertising celebrity capital venture adly' READ MORE>>.

Social Media 170

Social Media Advertising Media Los Angeles 170

socalTECH

FEBRUARY 25, 2009

Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

SEPTEMBER 24, 2014

Los Angeles-based Science Inc. Science said the deal came as it was looking for a mobile advertising firm. Science has invested in such companies as DollarShaveClub, DogVacay, HelloSociety, and Delicious. science playhaven merger acquisition advertising network upsight' Financial terms of the deal were not disclosed.

Advertising 166

Advertising Networking Mobile Acquisition 166

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX is backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. openx mobile advertising auction network server'

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

NOVEMBER 20, 2014

Los Angeles-based FastPay , which offers up financial products specifically aimed at advertising driven businesses, said this morning that it has raised $15M in a funding round. gofastpay investment publishing gaming finance capital venture fastpay' The company, which is led by Jed Simon, said the funding came from Oak HC/FT.

Advertising 157

Advertising Web Los Angeles Mobile 157

socalTECH

JANUARY 13, 2017

Los Angeles-based advertising exchange Rubicon Project is reportedly seeking a buyer, and has engaged investment banking firm Morgan Stanley to shop the firm, according to the WSJ on Friday. The report cited "people familiar with the matter".

Report 100

Report Advertising Los Angeles Sales 100

socalTECH

FEBRUARY 14, 2017

Vadio , a startup which had been developing software to synchoronize music and advertisements with online videos, is winding down, according to a number of reports on Tuesday. The startup--which has a significant number of LA inestors-- told the The Oregonian that the company couldn't secure adequate investment. READ MORE>>.

Report 113

Report Southern California Advertising Los Angeles 113

socalTECH

MAY 9, 2019

Los Angeles-based Pearl , the machine learning startup which was spun out of advertising AI software startup GumGum , has raised $11M in a funding round, which came from Craft Ventures, as well as un-named strategic investors. Craft Ventures is the investment firm run by former Yammer founder, David Sacks. READ MORE>>.

Artificial Inteligence 124

Artificial Inteligence Yammer Tool Advertising 124

socalTECH

OCTOBER 23, 2013

Los Angeles-based online and mobile advertising technology developer OpenX Technologies has launched a new system it says helps publishers forecast their traffic and manage their advertising inventory. OpenX is venture backed by Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

OpenX 147

OpenX Advertising Web Los Angeles 147

socalTECH

MARCH 16, 2017

Managing Director: Derek Norton Investment interests: Connected consumer, Internet infrastructure, next generation e-commerce, digital media, gaming, augmented reality, artificial intelligence, consumer Internet, and some ad tech. Managing Director: Ryan Blair Investment interests: Companies which leverage direct-to-consumer model.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138