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UberMedia Launches iOS Advertising Tool

socalTECH

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.

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FastPay Tops $100M In Funding To Customers

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Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010. READ MORE>>.

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Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

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Interview with Kanaan Jemili, uCast Global

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Kanaan Jemili: uCast Global is a digital media company that is looking at creating a scalable global solution for online video. The second ones are media brand and companies and we have several of those brands on our platform. It turned out that media, entertainment, and digital media is a very good place to be.

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Interview with Jed Simon, FastPay

socalTECH

Last week, Los Angeles-based FastPay (www.fastpaypartners.com) announced a round of funding and its services for providing advanced payment to online publishers, application developers, and game developers. On one hand, you've got publishers, on the other, advertisers. Tell us a little bit about what FastPay is about?

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Twitter’s Acquisition, Chirp & Managing Developer Relationships

Both Sides of the Table

In a world in which you have strong client applications for consuming “multiproduct streams&# then they gain relative power to any individual stream (e.g. This also would give the client the upper hand in discussions with advertisers, image providers, URL shorteners, etc. Tags: Social Media Tech Market Analysis.

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Interview with Ian Swanson, Sometrics

socalTECH

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. I worked at Userplane, building social applications for sites like MySpace.