Startup Professionals Musings

MARCH 29, 2021

It started a few years ago with the advent of email satisfaction surveys after an online purchase, but now includes interactive Internet ads, as well as custom requests for input on the design of future products and influencers on social media. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance.

Customer 168

Customer Custom Marketing Social Media 168

Berkonomics

JULY 25, 2013

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world, and explaining how to make the most out of these cheaper and more powerful channels.

Social Media 179

Social Media Advertising .Net Content 179

InfoChachkie

JULY 20, 2012

The following guest post comes from the blog of GraphEffect. James’ speech carefully tracks the progress of social advertising or lack thereof through the six movies in the Batman franchise released during his lifetime. I an investor in GraphEffect via Rincon Venture Partners. You can watch the whole video here. Share and Enjoy.

Advertising 145

Advertising RSS Blogging Networking 145

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

FEBRUARY 20, 2019

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

NOVEMBER 27, 2021

Everyone knows that word-of-mouth advertising is an effective and important part of any small business. As a business owner, there is nothing more satisfying than having several orders and email inquiries waiting for you when you get up in the morning! Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). The Impact of Mobile Phones on Advertising.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

Both Sides of the Table

APRIL 11, 2011

It is absolutely MVP of advertising. I’ll write a post on how to give feedback to employees and then I’ll get emails from people telling me they forwarded it to their whole team. Offer the ability to react / comment - In the blogging world it’s clear that having a good comment system like Disqus is critical.

Buzzfeed 354

Buzzfeed Content Tips Blogging 354

socalTECH

MAY 24, 2011

I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site. We also have a very popular blog on our site, where we only mention one band a day, and we have lots of bands, artists, and labels vying for that position. READ MORE>>.

Social Media 241

Social Media Startup Sites Advertising 241

Both Sides of the Table

DECEMBER 5, 2010

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress. But the masses didn’t want to blog.

Social Network 297

Social Network Networking Web 2.0 Web 297

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Custom 133

Custom Customer Entrepreneur Advertising 133

Both Sides of the Table

NOVEMBER 29, 2009

Press doesn’t mean anything other than free advertising. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. In another post I’ll talk about how PR has changed dramatically in the past 10 years or you can just read Brian Solis’s blog or buy his book on the subject.

Venture Capital 291

Venture Capital Press News Startup 291

SoCal CTO

NOVEMBER 11, 2009

And I'm looking forward to more interaction now that she's blogging. I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency.

Marketing 150

Marketing Social Media Blogging Media 150

Startup Professionals Musings

AUGUST 2, 2017

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Inbound marketing data is more easily measured for ROI.

Marketing 76

Marketing Social Media Content Media 76

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Blogging (Wordpress), micro-blogging (Twitter), and social networks are the trinity. Content is still king, so do the proper homework on what you blog, and the quality of the messages you deliver via social media.

Social Media 95

Social Media Media Startup Blogging 95

Both Sides of the Table

JUNE 28, 2010

This includes seed funding Automattic (who produce WordPress, the blog I use for this website) and investing in formspring.me, stickybits, Thing Labs (producer of Brizzly), KissMetrics and many others including Quantcast. Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs. Read more: TechCrunch.

Venture Capital 230

Venture Capital Blogging Startup Fandango 230

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Advertising is all about getting the most results for the least cost.

Paid Search 90

Paid Search PPC Organization SEO 90

Eric Greenspan

NOVEMBER 9, 2009

I am anxious to see my blog post a month from now where I update my findings. Through CJ’s website, Publishers/Affiliates bring hits to Advertisers’ websites by using Google Adwords, blogs, email, Twitter, Facebook and other means. An example of this process is evident right here on my blog.

Santa Barbara 106

Santa Barbara PPC Blogging Google 106

Startup Professionals Musings

AUGUST 20, 2013

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105

socalTECH

APRIL 14, 2011

I ended up passing on the Twitter investment, but I put out a blog post at the time--I was working for CBS--asking if someone would want to build it, and a kid named Soren MacBeth emailed me back saying he'd build it, which started the idea of StockTwits. Advertising is one of our revenue streams right now, but not our core focus.

Ideas 248

Ideas Web Startup Content 248

socalTECH

FEBRUARY 7, 2012

It's like WordPress, but instead of blogging, it provides an online community, which is self-hosted. However Gmail is only private email conversations. They'll reply to my emails in half an hour, and give us great feedback on what we're doing. SocialEngine is four years old, and that's the startup we applied to TechStars with.

Startup 242

Startup CTO Coach Blogging Social Media 242

Startup Professionals Musings

FEBRUARY 18, 2017

Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly.

Search Engine Optimization 54

Search Engine Optimization eBook Advertising SEO 54

Startup Professionals Musings

JULY 22, 2012

Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

OCTOBER 3, 2010

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). Search engine marketing is simply buying advertising for your business from Google or another search engine company. Cost per click (CPC). Cost per action (CPA).

SEM 90

SEM Marketing Startup Search Engine Optimization 90

Tech Zulu Event

FEBRUARY 21, 2012

Fanzila , a startup that makes it easy to turn your Facebook pages into mini websites with blogs, contests, photo galleries and more, has just added ”Contact Us,” “About Us,” and RSS apps to its offering. To claim your premium account, send an email with your post to bloggers@fanzila.com.

RSS 64

RSS Blogging Email Pricing 64

socalTECH

JULY 23, 2010

For StyleHive, in particular, we're adding a daily email newslette rprogram, and are reaching out to hundreds of thousands of email newsletter subscribers we have who have been underserved. Our users are a highly desirable content for advertisers, and our brand advertising is growing quite well.

Newsletter 165

Newsletter Sites Content Advertising 165

socalTECH

AUGUST 10, 2011

Since then, the two left to start a brand new startup, SendLove.to (www.sendlove.to), which launched Tuesday, focused on allowing users to rate public figures in news stories, blogs, and elsewhere. As you know, the comments at the foot of every blog out there that is really kind of a big waste of time. Who do you see using this most?

Startup 174

Startup Blogging Writing Examples 174

Tech Zulu Event

NOVEMBER 18, 2011

Once you’ve answered these questions go ahead and contact them in a short email. Over 50,000 journalists use HARO to find experts to interview for TV, newspapers, books, magazines and blogs. If these companies have email lists even better! Pay Per Click advertising. Blogs and Forums. Now study the event organizer.

Customer 85

Customer Custom Marketing SEO 85

Startup Professionals Musings

FEBRUARY 15, 2019

Everyone knows that word-of-mouth advertising is an effective and important part of any small business. As a business owner, there is nothing more satisfying than having several orders and email inquiries waiting for you when you get up in the morning! Viral marketing needs a website.

Web 76

Web Startup Sites Design 76

Startup Professionals Musings

DECEMBER 5, 2010

Publish a daily blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. They will exit quickly. Show evidence of your expertise.

Tips 92

Tips Search Engine Optimization Startup Advertising 92

Jason Nazar

AUGUST 15, 2013

Other than paying for traffic with advertising, there are only so many ways to get people to show up at your door. The Viral Loop / User Email. The type of sites that might link into you are blogs, traditional press online, forums or bulleting boards, or content rich sites that are focused on a similar topic.To Search Engines.

Web 61

Web Social Media Content Sites 61

Frank Addante

OCTOBER 1, 2007

OK, I know I haven't posted in a while but, I'm hoping I can make it up to you with a change that I am making in the style of this blog. (By By the way, thank you to all of you that I have sent emails letting me know that you miss my regular posts, it keeps me motivated to keep writing.)

Clearstone 40

Clearstone Writing Blogging Advertising 40

Tech Zulu Event

APRIL 24, 2013

They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. Different behaviors on the site or within the product should trigger different ‘nudges’ that might show up as an email in their inbox, something on social media in their feed, or through retargeted ads.

Hulu 111

Hulu Startup Social Media Organization 111

InfoChachkie

APRIL 28, 2011

Companies purchased keywords, placed ads and sent emails in an attempt to entice users to complete a lead form. As with many emerging markets, the Facebook advertising ecosystem is relatively inefficient. Campus Explorer earns most of its revenue through lead-generation. They then sold the leads for more than it cost to generate them.

Entrepreneur 225

Entrepreneur SaaS Pricing Cloud Computing 225