Startup Professionals Musings

AUGUST 11, 2013

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 99

Marketing Entrepreneur Startup SEM 99

Startup Professionals Musings

OCTOBER 30, 2010

Believe me, the business implications are already critical to your success or failure as an entrepreneur: Blog. A blog is basically a journal (“web log”) that is published on the web. Business blogs are an extension of your website and can effectively communicate the value of your business. Search engine marketing (SEM).

Entrepreneur 89

Entrepreneur SEM Search Engine Optimization Blogging 89

Startup Professionals Musings

JULY 13, 2012

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 95

Marketing Startup SEM Blogging 95

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MARCH 21, 2011

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are called marketing campaigns, which continue to rise in cost.

Marketing 90

Marketing Startup SEM Blogging 90

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). For sites displaying the ads, this is called pay per click (PPC).

Paid Search 90

Paid Search PPC Organization SEO 90

Tech Zulu Event

APRIL 24, 2013

They advertised it within Hulu during commercials and throughout the product experience relevant to user behaviors. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. They didn’t have the premium feature sitting around hoping for someone to click through to pay for it.

Hulu 111

Hulu Startup Social Media Organization 111

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. I first discovered it from Dharmesh Shah’s blog OnStartups.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285