Startup Professionals Musings

MAY 30, 2021

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. Local businesses won’t use a site until it has a critical mass of users.

Startup 144

Startup Sites Content Sales 144

Startup Professionals Musings

DECEMBER 5, 2021

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 139

Marketing Startup SEM Blogging 139

Tech Zulu Event

OCTOBER 17, 2012

At the moment, Conolly heads the startups social media team in Egypt while Turdubaev looks after Russian countries and translation of the site. Where does someone who is starting a hairdressers advertise their business? Small business owners who are not internet savvy - do not know how and where to advertise their business.

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

NOVEMBER 5, 2014

El Segundo-based Aggregage , which develops software driven B2B websites and newsletters which aggregate blog and news postings for specific industries, has raised $1M in a convertible note, the company said today. The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales.

Tech Coast Angels 113

Tech Coast Angels El Segundo Newsletter Blogging 113

Startup Professionals Musings

NOVEMBER 27, 2021

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site. Viral marketing needs a website.

Web 139

Web Startup Sites Design 139

socalTECH

DECEMBER 17, 2012

Hulu , the online video streaming site headed by Jason Kilar, detailed its 2012 numbers today, saying that it will close the year with approximately $695M in revenues, a growth of over 65% since 2011. Kilar detailed the numbers and provided commentary in a blog post Monday morning. READ MORE>>.

Hulu 193

Hulu Blogging Advertising Sites 193

socalTECH

APRIL 5, 2011

Los Angeles-based video streaming site Hulu is set to earn half a billion dollars in revenue this year, according to an update from CEO Jason Kilar posted last night on its company blog. READ MORE>>.

Hulu 170

Hulu Advertising Blogging Sites 170

socalTECH

MAY 9, 2011

San Diego-based Stocktwits , the stock-focused, online social media site headed by Howard Lindzon, has inked a new content deal with CNNMoney , the firm said today. Financial detail fo the deal were not disclosed. StockTwits said that the deal gives it access to CNNMOney's more than 13 million unique visitors per month. READ MORE>>.

Content 133

Content Social Media Blogging San Diego 133

socalTECH

NOVEMBER 2, 2011

Woodland Hills-based ReachLocal , the online marketing firm which helps small and medium sized business place Internet advertising, is shutting down its Bizzy local business recommendations site, according to a blog post from the site. Bizzy said the site and mobile apps will be shut down by mid-November.

ReachLocal 170

ReachLocal Woodland Hills Sites Blogging 170

socalTECH

JUNE 27, 2013

Myspace said that so far, it has had 31 million unique site visitors check out the new site, two weeks after its new launch , and that users are also downloading its new iTunes app (995,000 downloads so far). Myspace also said that 34 percent of the traffic to its new site is coming from mobile users.

Sites 168

Sites Blogging Media Advertising 168

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Marketing 127

Marketing Framework Social Media Media 127

socalTECH

JANUARY 12, 2012

According to Kilar, the firm now expects that Hulu Plus will account for more than half of the site's overall business by later this year. Kilar disclosed the numbers in a blog post summarizing the firm's 2011.

Hulu 171

Hulu Advertising Content Blogging 171

socalTECH

OCTOBER 3, 2011

Los Angeles-based Hulu said Monday that it has rolled out a new feature which will let users pick their own commercials mid-stream, flipping any commercial to another advertising choice on its site.

Hulu 140

Hulu Advertising Blogging Los Angeles 140

socalTECH

MAY 9, 2012

Santa Barbara-based FindTheBest , the online comparisons site headed by former DoubleClick founder Kevin O'Conner, has inked another distribution deal, this time with ad network and widget provider Lijit. READ MORE>>.

Santa Barbara 197

Santa Barbara Blogging Sites Web 197

socalTECH

APRIL 12, 2010

Los Angeles-based GameRevolution , the online gaming unit of AtomicOnline/Evolve Media , said today that it has signed on online gaming site Destructoid.com , an online gaming blog site. Tags: atomiconline destructoid game videogame content advertising. Financial terms of the deal were not disclosed.

AtomicOnline 140

AtomicOnline Blogging News Advertising 140

Startup Professionals Musings

FEBRUARY 20, 2019

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Add a modest advertising presence.

Search Engine Optimization 88

Search Engine Optimization eBook Advertising SEO 88

socalTECH

OCTOBER 15, 2008

El Segundo-based AdEngage, an online advertising network, has been acquired by blog and Internet search site Technorati, Technorati said today. According to Technorati, it has acquired AdEngage to launch a new self-service advertising network for blogs and social media sites. READ MORE>>

El Segundo 100

El Segundo Blogging Social Media Advertising 100

socalTECH

MAY 10, 2011

Los Angeles-based BUZZMEDIA , the online entertainment blog and web publisher, is trumpeting its ranking today by comScore as one of the sites with the highest young adult reach. BUZZMEDIA said that 18-34 year olds are more likely to be found on its site than on Facebook and other sites.

Buzznet 225

Buzznet Blogging Sites Entertainment 225

socalTECH

DECEMBER 4, 2009

The founders Los Angeles-based GumGum , a startup which offers ad-supported, celebrity and entertainment photos for blogs and other web sites, has diverged into the online ad business, saying this week that it has launched a separate, advertising service called Bedrock. Tags: bedrock gumgum online advertising.

Networking 133

Networking Advertising Blogging Entertainment 133

Startup Professionals Musings

FEBRUARY 24, 2019

Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. It also means making the content appear omnipresent on the Web and in the marketplace, including dedicated video sites and blogs. In addition, special offers and competition prizes may be required.

Marketing 107

Marketing Invest SEM Startup 107

socalTECH

OCTOBER 29, 2008

Los Angeles-based Gorilla Nation , which represents web publishers to advertising brands, has piled on yet another win in Canada, this time with Reuters. The win is the latest in a string of Canadian wins for Gorilla Nation, including representing Tom's Hardware and popular technology blog Gawker for their Canadian inventory.

Gorilla Nation 124

Gorilla Nation Advertising Blogging News 124

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. Others shun translucent run-of-site Google ads, because they are distracting and monetize at extremely low rates. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets.

Custom 226

Custom Customer Entrepreneur Advertising 226

Startup Professionals Musings

OCTOBER 22, 2021

Nice to have” sites like Facebook and Twitter look attractive, but they are much higher risk, and a thousand fail for every one that succeeds. Start with sites like Elance.com and Guru.com for specialized tasks you can’t do yourself. Position yourself as an expert. People tend to buy from people they perceive as “experts.”

Technical Review 124

Technical Review Case Study Software Review Startup 124

Both Sides of the Table

AUGUST 23, 2010

Take AVC.com, the blog by Fred Wilson. He wrote a blog post that always stuck with me about how there are regulars on his blog who hang out there a bit like “Cheers&# just having a chat with a metaphorical beer in hand. I picked questions that I had already covered in depth on my blog and answered them in shorter form.

Blogging 301

Blogging SEO Startup Writing 301

socalTECH

FEBRUARY 23, 2009

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. Tags: project rubicon report advertising. READ MORE>>.

Clearstone 100

Clearstone Advertising Report Entertainment 100

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

socalTECH

MAY 24, 2011

One of them is online music events site Loudvine (www.loudvine.com), which was co-founded by Vic Caretti , who gave us the scoop on what the site is all about. I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site.

Social Media 241

Social Media Startup Sites Advertising 241

Both Sides of the Table

SEPTEMBER 20, 2010

In the early days of the Internet as an advertising medium the industry organized to create “standard ad units&# for which most media companies would sell their inventory. The standards were set by the IAB ( Interactive Advertising Bureau ), which was founded in 1996. You prefer free AND no advertising. I know, I know.

Media 288

Media Advertising Screening Content 288

socalTECH

OCTOBER 4, 2011

Santa Monica-based eHow , the question and answer site of Demand Media, is announcing today that it has launched a new women-focused channel called Shift. eHow said that the move will include such content as the "eHow 100" list of women who are making changes to their lives, selected by the site's editorial team and advisory board.

eHow 196

eHow Santa Monica Journal Demand 196

socalTECH

APRIL 20, 2009

Los Angeles-based Buzz Media , the online network of celebrity-focused web sites, announced today that it has inked a deal with OK! Buzz Media--which was formerly known as BuzzNet--is a venture backed operator of a network of pop culture, celebrity, and music-focused web content properties and blogs. Buzz Media said it will use OK!'s

Media 100

Media Buzznet Anthem Redpoint 100

socalTECH

DECEMBER 16, 2009

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so. is based in Los Angeles.

Advertising 189

Advertising Content Startup Social Network 189

Startup Professionals Musings

APRIL 4, 2015

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Never “sell” or push out your message like conventional advertising.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

FEBRUARY 1, 2011

Los Angeles-based Aggregage (www.aggregage.com) is looking to help aggregate the content across multiple blog publishing sites, and curate that information into specific, B2B niche vertical web sites. He has been blogging on a number of subjects, for example, eLearning. Robert Flynn: Yes. Elearning is an example.

Startup 162

Startup Content Advertising Sites 162

Startup Professionals Musings

AUGUST 24, 2019

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. Owned media.

Media 95

Media Framework Social Media Metrics 95

Both Sides of the Table

FEBRUARY 20, 2012

So Tracy began keeping a blog about … (what else?) She became an authority on the topic and her blog helped her to both elevate her status in her industry as well as to bring great link juice to her website and improve her SEO. If you haven’t read my blog posts on why Tracy chose the right strategy it’s worth a read.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

JULY 22, 2012

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. Professional user-friendly site design.

Search Engine Optimization 96

Search Engine Optimization Entrepreneur Sites Advertising 96

Startup Professionals Musings

AUGUST 20, 2013

What validates credibility and makes your site memorable in the minds of consumers, and how much does it cost? Put yourself on the site. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Advertising presence. Professional user-friendly site design.

Search Engine Optimization 105

Search Engine Optimization Startup Advertising SEO 105