article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I covered that topic in my Twitter is RSS post.

article thumbnail

Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. I’ve covered Twitter topics much in the past.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals. I got the power.

Google 133
article thumbnail

Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store. Fortunately, his mom instilled in him a tenacity and sense of purpose that successfully guided him “across the fields” and helped him overcome his lack of “book learning.”. Share and Enjoy.

Tips 279
article thumbnail

Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

article thumbnail

23 Startup Tips From Oprah Winfrey

InfoChachkie

Saying “No” to certain advertisers was a cornerstone of her authenticity, which ultimately led to her global popularity. If she promoted a book, product, movie or diet, it was because she was a fan, not because she was earning a promotional paycheck. She did not drink the product and was able to refuse the company’s lucrative offer.

Tips 279
article thumbnail

SMCLA: Google Analytics Recap and Video

Tech Zulu Event

That’s great if your goal is to have 5,000 hits (as the case may be with those looking for advertising revenue based on volume). Head over to his blog and check out the books he’s written on the subject: [link] b.) Google Analytics works within RSS feeds as well: [link] e.) to buy my eBook”. Here’s a link: [link] c.)

Google 68