Remove Advertising Remove Book Remove RSS Remove Technical Review
article thumbnail

How To Pull Customers To Your Website With Real Value

Startup Professionals Musings

A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Make it fast.

Customer 160
article thumbnail

Twitter Networks are Different than Social Networks

Both Sides of the Table

I’ve talked about how Twitter is a new form of RSS (curated RSS), it’s a a new form of IM / SMS , it’s a place where business is conducted and it’s a place where advertising will drive leads due to the link sharing nature of Twitter. had a great evening talking tech and startup.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Startup Tips From College Dropouts: Zuckerberg, Jobs, Gates, Dell, Ellison, Branson and Disney

InfoChachkie

As Clay Christensen aptly points out in The Innovator’s Dilemma, a large company’s defense of its legacy clouds its ability to appropriately assess the potential impact of disruptive technologies. Richard leveraged the fact that record companies were Student’s biggest advertisers to subsequently launch a record store. Share and Enjoy.

Tips 279
article thumbnail

YouTubers Come Of Age – Google Scores A Solid Return On Its Video Development Fund

InfoChachkie

Networks have significantly increased YouTubers’ advertising revenue by negotiating sponsorships and large ad purchases with major brands. By allowing advertisers to purchase ads across a cadre of YouTubers, Internet TV networks can achieve their efficiency and reach goals.

Google 133
article thumbnail

What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.

article thumbnail

Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

asymmetry, real-time, curated RSS / link-sharing]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. emerge and are there any lessons to be gained about the future?

article thumbnail

The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0

Web 29