article thumbnail

Can you defend your pricing niche against your competition?

Berkonomics

There can be nothing more important in your business planning that selecting the proper pricing niche, making your story clear using that niche, and the defending your position against the competition. What competition would you face? Can you defend your offering against that competition? The five major niches.

Pricing 226
article thumbnail

Thanks to socalTECH's Sponsors and Advertisers!

socalTECH

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Venture capital for innovators. Advertisers. pushing CEOs and business owners to innovate to outperform the competition. professionals? to San Diego.

SoCalTech 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Poptent Confirms $3M Funding

socalTECH

San Clemente-based Poptent , an online site for crowdsourced video content for advertisers, has raised $3M in a Series A investment round, it new investor has confirmed. According to Los Angeles-based MK Capital, it made the investment in Poptent, led by partner Yair Landau. The firm had previously been known as XLNTads. READ MORE>>.

Funding 150
article thumbnail

How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition

SoCal Tech Calendar

Tuesday, July 20, 2010 -- How Savvy Companies Leverage Brand, Technology and IP Licensing to Leap Ahead of The Competition. See [link] (more).

IP 100
article thumbnail

Hire for your core. Partner for the rest.

Berkonomics

Every business has an intellectual foundation where the CEO’s knowledge and vision create a barrier to entry that deflects some or much of the potential competition. Or we do so with brilliant research and development, highly trained sales forces, large advertising campaigns, or secret processes. Patents, branding, marketing and more.

Patents 120
article thumbnail

7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Position yourself to capitalize on the next frontier. Be aggressive and alert.

Develop 138
article thumbnail

7 Considerations For Setting Your Bottom Line Balance

Startup Professionals Musings

Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Many young entrepreneurs seem to think that capitalism and making profit are dirty words. Even informal results can be your best advertising. Making a profit does not imply greed.

Startup 110