socalTECH

MAY 7, 2013

Los Angeles-based TenFarms , the mobile application development startup headed by Nils Forsblom, announced this morning that it has raised $2.7M in an angel funding round, to launch a new mobile advertising product called Adtile to the market. capital venture adtile development mobile photopoll labs tenfarms' READ MORE>>.

Advertising 159

Advertising Software Mobile Los Angeles 159

socalTECH

MARCH 3, 2016

Santa Monica-based Pathmatics , a startup developing analytics software for analyzing the programmatic advertising market, has raised $3M in a Series A funding. BDMI's Sim Blaustein joins the company's baord with the funding. Pathmatics is led by Gabe Gottlieb, and was founded in 2010. READ MORE>>.

Advertising 100

Advertising Bertelsmann Software Santa Monica 100

socalTECH

JANUARY 17, 2013

Pasadena-based advertising technology firm OpenX has raised $22.5M OpenX develops online ad serving software, used by web publishers to serve up advertising on their web sites; the firm also offers up a real-time bidding exchange, OpenX Market, used by advertisers and publishers for deciding what advertising to serve up to consumers.

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OpenX Advertising Pasadena Web 178

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JUNE 30, 2015

Los Angeles-based Nativo the native advertising technology developer led by Justin Choi, said Tuesday morning that it has raised $20M in a Series B funding round. The funding was led by Advance Vixeid Partners (AVP), and also included RezVen Partners and the company's other existing investors.

Advertising 100

Advertising Bertelsmann Los Angeles Content 100

socalTECH

JANUARY 3, 2023

Santa Monica-based VideoAmp, which develops advertising measurement software, said this morning that it has inked a deal with Warner Bros. The company is backed by The Spruce House Partnership, D1 Capital Partners, Tiger Global, EPIQ Capital Group and Ankona Capital Partners.

Santa Monica 100

Santa Monica Screening Advertising Capital 100

Startup Professionals Musings

JANUARY 24, 2020

One of the quickest ways to become an entrepreneur these days is to develop and publish a smartphone app. According to Tim Cook at Apple, there were over 20 million registered developers in 2018. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising.

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Mobile Develop Development Platform 126

socalTECH

AUGUST 14, 2014

Vadio , the developer of a platform which helps match music videos and ads with streaming music , said Thursday that it has raised $2M in a seed funding round, which included Mucker Capital, Amplify.LA, as well as other LA investors. READ MORE>>.

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socalTECH

SEPTEMBER 17, 2021

Los Angeles-based digital performance advertising company Ad.net announced this week that it has named Brandon Caudill as the company's new Senior Vice PResident of Business Development. Ad.net is led by CEo Jon Waterman and backed by Clarion Capital Partners.

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socalTECH

APRIL 12, 2021

Los Angeles-based >A href="[link] which develops contextual advertising technology focused on video, has raised $18M in a Series B investment round. The round was led by Intel Capital, and also WISE Ventures, Quest Venture Partners and Mirae Asset Venture Investment, plus angels Mike Baker (Dataxu) and Mike Shehan (SpotX).

Advertising 113

Advertising Los Angeles Content Invest 113

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

socalTECH

APRIL 26, 2010

Burbank-based venture capital firm Steamboat Ventures , which is affiliated with the Walt Disney Company, has led a new investment in a Bay area video advertising and monetization firm, FreeWheel. funding, which also included Turner Broadcasting, Battery Ventures, and Foundation Capital.

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Advertising Steamboat Ventures Burbank Venture Capital 100

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. experts, developers, and many, many others. Advertisers.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

JULY 22, 2020

Santa Barbara-based TrackStreet , a developer of brand protection software, has raised $5.1M According to the company, the round--a Seed-2 funding--was led by Okapi Capital, and also included The Cove Fund, Early Light Ventures, SaaS Venture Capital, and Stage Venture Partners and Brad Perry (co-founder of Dealer Socket), along with others.

Artificial Inteligence 124

Artificial Inteligence Santa Barbara SaaS Venture Capital 124

socalTECH

JANUARY 25, 2017

San Diego-based Ad-Juster , a developer of automated reconciliation and reporting software for the digital ad market, was recently acquired by Chinese investor Innotech Capitals. Ad-Juster and Innotech Capitals said that Ad-Juster will retain its current management team and business model.

Capital 100

Capital San Diego Acquisition Report 100

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 113

IP Advertising Media Los Angeles 113

socalTECH

JULY 29, 2014

Los Angeles-based Kixer , which was founded by Keith Bonnici, Jake Moilanen, and Omar Nicola, has raised $1M in a seed funding, for the company''s native advertising platform. Kixer develops a native advertising platform which helps mobile app developers reach users via online publishers. READ MORE>>.

Seed Funding 164

Seed Funding Funding Advertising Venture Capital 164

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital.

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Media Capital San Diego Platform 100

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. The funding was led by Global Founders Capital, and also included Bessemer, 500 Startups, Alumni Ventures Group, and others. Podcorn said the new funding will go towards product development of its advertising and distribution platform.

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Seed Funding Advertising Platform Los Angeles 100

socalTECH

DECEMBER 15, 2008

Los Angeles- and New York-based My Damn Channel, a producer of online, original video, has bolstered its executive ranks, hiring on a new Vice President of Advertising Strategy & Partnerships for the firm. Suhaila was most recently Director of Brand Strategy at NBC Universal Digital Studio, where she developed original content for NBCU.

Advertising 124

Advertising Content Venture Capital Los Angeles 124

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

MAY 19, 2021

Los Angeles-based VideoAmp, a developer of software used to manage advertising across linear TV, streaming and digital media, says it has raised $50M in a debt financing. The funding came from Capital IP.

IP 100

IP Advertising Media Los Angeles 100

socalTECH

MAY 18, 2021

San Diego-based Evofem Biosciences, which is developing biopharmaceuticals for women's contraception and related areas, says it has priced a $50M, public offering, and also will receive up to an additoinal $50M upon exercise of accompanying short-term warrant.

Pricing 113

Pricing San Diego .Net Activity 113

socalTECH

MAY 11, 2017

Los Angeles-based advertising technology tools developer Social Reality has rebranded itself as SRAX , the company said on thursday. The company said the new branding "is designed to reflect the breadth and depth of the advertising technology company's tools offered to digital marketers and content owners." READ MORE>>.

Advertising 124

Advertising Tool Los Angeles Design 124

socalTECH

FEBRUARY 25, 2014

Ventura-based The Trade Desk , the real time, demand-side advertising platform developer led by Jeff Green, has raised $20M in a Series B funding, the company said today. The Trade Desk develops online advertising technology used to manage display, social, and video advertising campaigns. READ MORE>>.

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Ventura Advertising Demand Platform 190

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NOVEMBER 8, 2017

Santa Barbara-based TrackStreet , a developer of software to help manufacturers monitor their channel and e-commerce sites--and in particular, minimum-advertising-price (MAP) policies--has raised $2M in seed funding, the company said Wednesday.

Commerce 124

Commerce Artificial Inteligence Seed Funding Santa Barbara 124

socalTECH

MARCH 26, 2014

TubeMogul , the developer of software for helping companies manage their digital video advertising which has operations in Los Angeles, has filed for an IPO. The company''s IPO is being underwritten by BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets, and Oppenheimer & Co. READ MORE>>.

Advertising 173

Advertising Acquisition Los Angeles Software 173

socalTECH

APRIL 25, 2013

GumGum , the in-image advertising technology developer led by Ophir Tanz, has promoted Phil Schraeder, the firm''s VP of Finance, to Chief Operating Officer, to head up the firm''s internal operations, business development, and finance. GumGum is backed by NEA, GRP Partners, First Round Capital and Crosscut Ventures.

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GRP Partners Advertising Startup Sites 217

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M READ MORE>>.

Advertising 100

Advertising Class Equity Los Angeles 100

Both Sides of the Table

APRIL 15, 2010

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. But I made it for a reason. We pass links and that’s powerful.

Venture Capital 271

Venture Capital Capital Google Platform 271

socalTECH

FEBRUARY 4, 2019

Los Angeles-based programmatic advertising software developer MediaAlpha announced Monday afternoon that it has raised a new, strategic investment, from private equity investor Insignia Capital Group. Current investor White Mountain Insurance Group, Ltd.

Equity 113

Equity Advertising Software Development Los Angeles 113

socalTECH

MAY 5, 2014

Pasadena-based UberMedia , the provider of mobile advertising technology, announced this morning that it has raised $8M in a funding round. Crawford is a member of the board of Lionsgate Entertainment, and previously was a portfolio manager at Capital Research and Management. READ MORE>>.

Idealab 164

Idealab Advertising Mobile Pasadena 164

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. The startup said the funding came from Ed Ojdana, 3G Capital, Grind Games, Silicon Valley Bank, as well as other strategic and angel investors. network advertising mobile online rewards capital venture paedae' PaeDae is led by Rob Emrich. READ MORE>>.

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

DECEMBER 10, 2013

Santa Monica-based SHIFT , which develops real time, online advertising and marketing tools, announced this morning that it has raised $6M in a Series B funding round. The company said the funding came from DN Capital, and will go towards international expansion in Europe. SHIFT said it has now raised $14M in funding.

Tool 174

Tool Marketing Santa Monica Advertising 174

socalTECH

JANUARY 29, 2014

Los Angeles-based mobile advertising startup PaeDae announced this morning that it has tied into Intel''s appMobi effort, which will allow Intel developers to integrate with its advertising platform. appMobi develops cross platform application development software for HTML5 and Javascript, and was acquired by Intel last year.

JavaScript 138

JavaScript Advertising Platform Mobile 138

socalTECH

DECEMBER 10, 2015

Los Angeles-based advertising software developer SteelHouse is announcing this morning that it has raised $49M in a new funding round. The funding was led by Mercato Partners, and also included Staley Capital and Silicon Valley Bank. SteelHouse is led by Mark Douglas. READ MORE>>.

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Funding Advertising Venture Capital Software Development 100

socalTECH

JULY 18, 2014

TubeMogul , which develops software to help advertisers with their online video buying, priced its IPO last night, offering up 6,250,000 shares of its common stock at $7.00 TubeMogul--which is based in Emeryville, but has a operations in Los Angeles--is backed by Trinity Ventures, Foundation Capital, and Northgate Capital.

Pricing 147

Pricing Advertising Startup Acquisition 147

socalTECH

MARCH 16, 2021

Los Angeles-based Magnite, the sell-side advertising software developer which was previously known as Rubicon Project, says it has priced an offering of $350M in convertible senior notes. Magnite offers up a sell-side advertising platform for desktop, mobile, audio, and other platforms. The notes are due in 2026.

Pricing 113

Pricing Software Review .Net Advertising 113