socalTECH

DECEMBER 11, 2017

Cloud Capital--has managed to coax those equipment rental yards into the digital age, and how the company has tackled other challenges in focusing its business. They were putting online advertisements through Google Ads to solicit people to rent equipment, who could not figure it out on their own. Cloud Capital.

Startup 174

Startup Metrics Custom Customer 174

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. Speaking of NextMedium, can you tell us how that worked out, and how you ended up in venture capital?

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

Startup Professionals Musings

DECEMBER 30, 2016

Most people have heard of Foursquare for local nightlife and Airbnb for rooms, but other nationally recognized sources for local services are still hard to find, including social media, local news, advertising, and event calendars. I still hear often the dream of a free service to users, supported by advertising, per the Facebook model.

Advertising 63

Advertising Content Social Media Satisfaction 63

Both Sides of the Table

JULY 1, 2010

And finally, Scott demonstrated his internal management tool for managing the metrics of his business. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. New capital to be used for international expansion and to challenge Skype.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

APRIL 4, 2015

SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Don’t forget the metrics and analytics. Never “sell” or push out your message like conventional advertising. Prepare your staff to deliver on social media requirements.

Social Media 108

Social Media Media Startup Tips 108

socalTECH

MAY 29, 2012

Ace Metrix , a provider of technology for television advertising analytics, said today that it has raised $8M in a funding round from WPP, Hummer Winblad Venture Partners, Leapfrog Ventures, and Palomar Ventures. The firm's technology is aimed at measuring the effectiveness of television advertising. READ MORE>>.

El Segundo 133

El Segundo Palomar Advertising Los Angeles 133

SoCal CTO

JUNE 9, 2010

Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. Through advertising or direct sales, these sites harvest intent. He’d wasted a year of his life and had a pile of stock options that weren’t very interesting. Tesla is not. It's a great talk.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Conscious Capitalism, for example, claims 3.2

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Both Sides of the Table

MAY 23, 2012

Many observers of the venture capital industry have questioned whether its best days are behind it. Looking ahead at the next decade I am excited by what I believe will be viewed as one of the best and most rational investment periods for venture capital due to seven discrete factors: 1. This article originally ran on PEHub.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Conscious Capitalism, for example, claims 3.2

Tips 55

Tips Startup Entrepreneur Examples 55

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Lots of people are trying to help, with new twists on the age-old model of free-market capitalism that has driven businesses for the last 500 years. Conscious Capitalism, for example, claims 3.2

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

Startup Professionals Musings

JULY 29, 2016

There is no magic lever for growth, so several initiatives are required, with metrics to assess value returned. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts. Capitalize on competitor weaknesses that you can fill with minimal new investment.

Search Engine Optimization 57

Search Engine Optimization Startup Social Media Metrics 57

socalTECH

MARCH 6, 2017

Los Angeles-based Maple Media (maplemedia.io) recently announced a big, $30M funding from Shamrock Capital, to assemble a collection of mobile applications in the utility, productivity, games and entertainment verticals. A lot of what we've been looking at are the metrics. What's the idea behind Maple Media?

Media 153

Media Mobile Startup Acquisition 153

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. It's all that stuff that allows publishers and advertisers to better understand their user base and how to effectively monetize it.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics. Never “sell” or push out your message like conventional advertising. Then set your goals. Understand the basic tools – the social media trinity. You can’t manage what you don’t measure.

Social Media 95

Social Media Media Startup Blogging 95

socalTECH

OCTOBER 15, 2015

To get some insight into the growing world and business of e-sports, we caught up with Clinton Foy , a local venture capital investor at Crosscut Ventures in Los Angeles. Medium and long term, I am excited to see how this involves into a true sport, bigger on every scale and metric than the NBA or NFL. That's what really excites me.

Riot Games 100

Riot Games Southern California Invest Mobile 100

Both Sides of the Table

DECEMBER 27, 2011

You have to understand whether they’re likely to yield revenue growth in the near term OR whether you have access to cheap enough capital to fund your losses until your investments pay off. Have easy access to capital by investors who are committed to building businesses at Interent scale. Internet scale.

Startup 418

Startup Venture Capital Sales Technical Review 418

InfoChachkie

MARCH 2, 2010

Capital Cards. We pooled our resources and each invested $50 into the adVenture, which we named Capital Cards, due to our proximity to Washington, DC. We quickly built upon our meager initial capital by buying and selling cards that otherwise would likely have ended up in landfills. free weekly Infochachkie articles!

Pricing 138

Pricing Advertising Marketing Startup 138

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 113

Competition Metrics Startup Invest 113

socalTECH

JANUARY 30, 2017

We now have a really good, four-person marketing team which is doing different parts of what we think of as an omni-channel marketing campaign for the company, which includes Facebook advertising, PR, and influencer marketing.

Startup 100

Startup Social Network Southern California Mobile 100

Both Sides of the Table

NOVEMBER 14, 2017

As a startup in this phase you often raise capital, get press, hire staff and everything feels possible. We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. As an early-stage VC I love this phase.

Startup 286

Startup Technical Review Custom Customer 286

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it assumes at least 100M users and $50M investment. Financial forecast and metrics.

Competition 116

Competition Metrics Startup Sales 116

socalTECH

NOVEMBER 12, 2008

it combined the metrics of how a company is rated, if a company has taken control of their profile, how much data we have, and how recently it was updated, and how often that profile is used by users. When we thought we had the right mix, we went to look for angel capital, and raised $1.3M What's the Z-Score you have on your site?

SEO 100

SEO Advertising Gogii Tech Coast Angels 100

Both Sides of the Table

JUNE 12, 2010

We had a special edition of This Week in Venture Capital this week shooting out of the Next New Networks offices in New York. Our guest was Mo Koyfman of Spark Capital. The Spark Capital website (it’s one of my favorites). Company grew by more than “400% each year” for past few years [assume growth metric = revenues].

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Many people seem to use the social network advertising model for revenue, but forget it requires at least 100M users and $50M investment. Financial forecast and metrics.

Invest 74

Invest Tips Competition Metrics 74

SoCal CTO

NOVEMBER 10, 2009

and also to local advertisements. I'm working quite a bit with startups who are leveraging social media, but I'm finding it hard to predict success and metrics. And how can an early stage company think about social media relative to important startup metrics (see [link] )? How did you do that? Tell Rod about the LA CTO Forum.

Product 150

Product Entrepreneur Social Media Google 150

Tech Zulu Event

MAY 9, 2014

One would imagine with so much influence and potential capital flying in the packed room, the atmosphere must have felt thicker than a frenzied shark tank. In seed stage funding, we’re often told that the investments are ultimately about the people/teams, and not necessarily the metrics. Honestly though, it was anything but.

Startup 111

Startup Mobile Commerce Education 111

TechCrunch LA

JULY 26, 2022

With that, changes are happening even at the highest levels in the industry with well-known brands like Dunkin’ and Krispy Kreme pivoting to supply and advertise new product ranges that meet the demands of people wanting to make healthier choices, he explained.

Los Angeles 183

Los Angeles Angel Culver City Startup 183

Both Sides of the Table

MARCH 25, 2016

Marketing with long payback is precisely what requires venture capital. The metrics were good but we wondered how much better they would be when we expanded our product. It would take 2 years to catch up but believe me they have the capital to do so. Will a third-party pay (advertisers, data companies)? Efficiency?

Startup 150

Startup Marketing Study SEO 150