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CPC Strategy Acquired By Elite SEM

socalTECH

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Mountaingate Capital said that CPC Strategy with over 125 employees, is known for its expertise in retail, ecommerce, and specifically the Amazon channel.

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CampaignEQ Launches Affiliate Tracking Tool

socalTECH

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

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Savings.com: The California Internet Tax Law and Unintended Consequences

socalTECH

As part of that, Amazon.com, Overstock.com, and a large number of e-commerce retailers have cut off their California affiliates, saying that they will immediately stop paying them for referrals due to the move. However, if we were just providing clicks, using the CPC model, they wouldn't be affected.

CPC 279
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Interview with Robert Flynn, Aggregage

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That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. Liquid Audio was at the forefront of the digital music scene, and we built the first, software infrastructure for legal distribution and commerce of music. Robert Flynn: Yes.

Startup 162
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Mobile traffic consumption is rising dramatically and everybody expects it to become the major commerce platform of the future. it provides complete transparency in how much advertisers are paying, how much Burstly takes and what your revenue is. banner ads on a CPM, CPC or a Cost-Per-Install [CPI] basis). Enter Burstly.

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