socalTECH

JUNE 1, 2011

Los Angeles-based SteelHouse , a developer of e-commerce technology based on consumer behavior, said Wednesday that it has scored a round of funding and launched its "behavioral commerce technology" to boost e-commerce conversion. Details on the funding round were not announced. READ MORE>>.

Commerce 154

Commerce Technology eHarmony Funding 154

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. As I said, there’s a lot more to advertising automation than RTB. The Automated Advertising Industry' 3 billion goes into RTB.

Advertising 86

Advertising Press Commerce Examples 86

Tech Zulu Event

OCTOBER 6, 2016

As the Internet continues to become populated with e-commerce sites, it’s becoming more and more difficult to generate web traffic, leads, and ultimate the sales for your website. If you haven’t done so, it’s highly recommended that you create a profile on each of the popular social media sites for your e-commerce store.

Commerce 58

Commerce Search Engine Optimization Sites Marketing 58

socalTECH

JUNE 12, 2012

Uncovet joins such sites as Wittlebee, DollarShaveClub, and MeUndies on the e-commerce side of Science Inc's portfolio. The new site helps shoppers fine sought after fashions at a discount, and also provides discounts to users who influence their friends. READ MORE>>.

Commerce 113

Commerce Services Incubator Sites 113

socalTECH

MARCH 11, 2014

Santa Monica-based CampaignEQ , the developer of marketing tracking tools, said today that it has launched a new product for affiliate and customer referral tracking for e-commerce providers Shopify, Magento, Big Commerce, and Business Catalyst. CampaignEQ said it tool starts at $19 a month.

Tool 178

Tool CPC Santa Monica Commerce 178

TechCrunch LA

FEBRUARY 19, 2020

— hailing from Mexico City, this startup makes mini games in augmented reality for brands and advertisers. Veam — another Seoul-based social networking company, Veam uses Airdrop as a way to create persistent chats with nearby users as a geolocated social network. Wabisabi Design, Inc.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

JANUARY 31, 2013

Will all that activity help create the next big technology, advertising, gaming, or e-commerce startup? Much of the focus is on absorbing that energy, the enthusiasm of the startup community here has created over the last few years. It's unclear.

Startup 256

Startup Commerce Santa Monica Mentor 256

socalTECH

APRIL 17, 2017

Los Angeles-based private equity investor Aurora Capital Group has sold Chicago-based Market Track , a provider of advertising, e-commerce, brand protection, and other information to retailers, brands, manufacturers, and others, to private equity buyer Vista Equity Partners. Financial terms of the sale were not announced.

Equity 113

Equity Capital Marketing Commerce 113

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

SEPTEMBER 25, 2017

Los Angeles-based personalized advertising technology developer AdGreetz has been powering personalized ads for Indian e-commerce giant Flipkart , according to AdGreetz.

Commerce 124

Commerce Google Advertising Los Angeles 124

socalTECH

FEBRUARY 18, 2015

Los Angeles-based native advertising startup Nativo said this morning that it has snagged comScore CEO Serge Matta for the company''s board of directors. comScore is well known for its measurement of digital advertising and e-commerce. nativo executive board native advertising publishing content' READ MORE>>.

Advertising 100

Advertising Commerce Content Los Angeles 100

socalTECH

JULY 26, 2016

Los Angeles-based advertising software developer SteelHouse said this morning that it has sued French retargeting firm Criteo , claiming false advertising, intentional interference with contract, intentional interference with prospective economic advantage and unfair competition. READ MORE>>.

Outsource Development 100

Outsource Development Advertising Commerce Competition 100

socalTECH

NOVEMBER 19, 2014

ventureLab is currently targeting companies in the area of advertising technology, social/gaming media, content and community. The studio also said it will be expanding in the future to include digital health and app-driven commerce. The company did not say how much funding it intends to provide to startups.

Incubator 229

Incubator Seed Funding Startup Social Media 229

socalTECH

JANUARY 31, 2014

Irvine-based BlueCava , a developer of a cross-screen advertising platform, said Thursday that it has raised $13M in a new funding round. The company also said it has appointed Phil Myers as Executive Chairman--Myers was previously CEO of StoredIQ (also backed by S3), and also served at Cyclone Commerce, SalesLogix, and other firms.

S3 153

S3 Technology Advertising Screening 153

socalTECH

MARCH 4, 2011

E-commerce giant Amazon.com has told the California Board of Equalization that it would cut ties to its California affiliates, if any of four bills looking to force Internet retailers to collect sales tax are passed. Amazon.com threatened the cuts in a February 24th letter to the BOE.

Commerce 258

Commerce Sales Advertising 258

socalTECH

SEPTEMBER 24, 2012

Los Angeles-based SteelHouse , a promising ad technology company backed by Qualcomm Ventures, Daher Capital, Baroda Ventures, Greycroft Partners, and Rincon Venture Partners, has rolled out a new advertising technology today. READ MORE>>.

Technology 145

Technology Advertising Commerce Pricing 145

Startup Professionals Musings

DECEMBER 3, 2021

Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them. Of course, too many or obnoxious advertisements are especially harmful to a site’s credibility. Don’t forget the local Chamber of Commerce and Better Business Bureau.

Web 117

Web Search Engine Optimization eBook Advertising 117

socalTECH

FEBRUARY 20, 2013

The company said its Global Navigation Satellite System (GNSS) chip is aimed at use in always-on, location-aware applications such as social networking, place-based mobile commerce and local merchant advertising. According to Broadcom, the chip consumes 60x less power than other chips while running those always-on, location-aware apps.

Social Network 153

Social Network Commerce Advertising Mobile 153

socalTECH

FEBRUARY 26, 2016

OpenX and Steelhouse are in the online advertising industry, and Thrive Market is an e-commerce company focused on organic food. OpenX said in January it just passed $140M in revenues; Steelhouse said it had $130M in revenues in 2015 at the end of January , and Thrive Market disclosed it passed a $100M run rate this week.

Snapchat 100

Snapchat Southern California OpenX SoCal 100

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. No company has more value control points than Google, which spans advertising, e-commerce, social media, video and mobile, as well as a full suite of hardware products.

Develop 138

Develop Development Platform Mobile 138

socalTECH

DECEMBER 7, 2012

BAT said that Printroom will manage the online photo store for the schools, including designing the storefront, handling e-commerce, marketing, advertising, and more. Financial impact of the deal was not disclosed. BAT recently acquired Printroom. READ MORE>>.

Technology 153

Technology Commerce Advertising Design 153

InfoChachkie

JULY 16, 2012

Coull Offers Advertisers Video Skimlinks. A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 226

Customer Custom Entrepreneur Advertising 226

socalTECH

FEBRUARY 20, 2013

Los Angeles-based FastPay , which provides specialized line of credit to online publishers, e-commerce companies, videogame companies, and other digital media companies, reports this morning that it has placed over $100M in funding to over 100 customers since its launch in 2010.

Customer 164

Customer Custom Funding Commerce 164

socalTECH

JUNE 9, 2011

Woodland Hills-based ReachLocal , the online marketing and advertising firm headed by Zorik Gordon, said Thursday afternoon that it has launched ReachDeals, a daily deals syndication platform. ReachDeals is a relaunch of the deal commerce software platform it acquired when it acquired DealOn, a daily deals publisher, in February.

ReachLocal 210

ReachLocal Platform Woodland Hills Commerce 210

socalTECH

AUGUST 17, 2020

Indi is focused on powering individual commerce. In essence, we want to give every individual their own, e-commerce store. Our team has a passion for e-commerce, and we also have athletes and others on our team. We run our day-to-day business with professional athletes and folks out of the e-commerce industry.

Help 113

Help Commerce Platform Orange County 113

socalTECH

JANUARY 30, 2013

The eight startups are pitching their investors to startups at CrossCampus in Santa Monica this afternoon.

Santa Monica 178

Santa Monica Startup Activision Commerce 178

socalTECH

FEBRUARY 26, 2015

Slickdeals said Thursday that it has named Tim Cadogan , the CEO of Pasadena''s OpenX , along with Nathan Hubbard , head of commerce at Twitter , to its board of directors. Prior to becoming CEO of OpenX, Cadogan was Senior Vice President of Global Advertising Marketplaces at Yahoo!

OpenX 100

OpenX Yahoo Pasadena Commerce 100

socalTECH

DECEMBER 11, 2018

Right now, when people are communicating using Facebook, Snapchat, Twitter, and others, those businesses are principally using display advertising and sponsored listings to monetize those users. Those references drive trillions of dollars of commerce. We're taking a different approach. What does that look like?

San Diego 159

San Diego Social Media Commerce Snapchat 159

socalTECH

FEBRUARY 26, 2013

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Startup Professionals Musings

MARCH 29, 2021

According to the Harvard Business Review , E-commerce companies that conducted ad experiments saw two to three percent better performance per experiment run. An advertiser that ran 15 experiments in a given year saw a 30% higher ad performance. The key is to be able to measure your return, adapt quickly, and learn from your efforts.

Customer 168

Customer Custom Marketing Social Media 168

socalTECH

MARCH 16, 2017

Managing Director: Derek Norton Investment interests: Connected consumer, Internet infrastructure, next generation e-commerce, digital media, gaming, augmented reality, artificial intelligence, consumer Internet, and some ad tech. Watertower Ventures. www.watertowerventures.com) Fund size: $5M. Fika Ventures. Fund size: $40M. www.amplify.la.

Southern California 138

Southern California Artificial Inteligence Funding SoCal 138

socalTECH

OCTOBER 20, 2008

Westlake Village-based online advertising firm ValueClick disclosed today in a regulatory filing with the SEC that it has divested its AdVault software suite, and sold its inkjet e-commerce business. The firm also said it sold its inkject e-commerce business to an undisclosed buyer. READ MORE>>

Westlake Village 100

Westlake Village Commerce Advertising Sales 100

socalTECH

MAY 20, 2009

Two local online advertising businesses--Westlake Village-based ValueClick , and Irvine-based Specific Media --are showing growth in the latest comScore ranking of advertising networks. Tags: valueclick specific media online advertising. The two are just behind Google, which had 164.5M uniques for April.

Westlake Village 113

Westlake Village Media Networking Statistics 113

InfoChachkie

JULY 5, 2012

Coull Offers Advertisers Video Skimlinks. <JG A UK startup, Coull (pronounced “cool”), allows advertisers to create and embed such contextually revelvant ads within their existing video assets. However, they were expensive to create because they required advertisers to employ full-service media agencies.

Customer 133

Customer Custom Entrepreneur Advertising 133

socalTECH

JUNE 8, 2011

In the meantime, Groupon came along, and our media customers started to lose advertising. We learned that Groupon was taking their advertisers. We also mail checks to the advertisers every day, to make sure people get paid. You see lots of them selling small business advertising, neighborhood magazines, and the like.

Platform 263

Platform Training Software Review Advertising 263

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. This isn’t just our opinion - our startup metrics prove it! Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Drop-off on the first page of an application is bad news. Look around your home or your office. (If If you’re remote, use your imagination.)

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

DECEMBER 14, 2009

Sometrics says it has rolled out a new "Shop & Earn Shopping Feed" service, which will allow game participants to earn virtual currency when they purchase products from e-commerce retailers. Tags: sometrics virtual game currency social networking advertising. READ MORE>>.

Social Network 145

Social Network Commerce Advertising Networking 145