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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch LA

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms. “They demonstrate best-in-class expertise with Facebook and Google paid ad platforms.

Commerce 211
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Introducing Trust, and the Importance of Product-Founder Fit

Both Sides of the Table

Photo by Vanna Phon on Unsplash Customer acquisition is the lifeblood of many startups from e-commerce to gaming to marketplace companies, among others. Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no

Product 424
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Interview with Jon Waterman, Founder and CEO of Ad.net

socalTECH

Jon Waterman: We envision ourselves today as a marketplace outside Google and Bing. Our core competency, historically, has been in the pay-to-click space, but we've focused completely outside of Google and outside of Bing. Talk about the market, when you say you're outside Google and Bing, explain what that means?

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Apple Touts New Privacy Moves as Antitrust Probes Loom for Big Tech

Xconomy

Both the House leadership and the Trump administration are preparing to challenge the power of Google, Facebook, and other big tech companies by launching antitrust investigations into their allegedly anticompetitive business practices, as the Washington Post detailed it this week.

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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Cultivate a preferred relationship with Apple, Amazon, Facebook, Microsoft, and Google to ensure the best possible placement of your offering. Compensate for low profit by aiming for maximum reach.

Develop 138
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Interview with Jordan Glazier, Wildfire Systems

socalTECH

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. Those references drive trillions of dollars of commerce.

San Diego 159
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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Cultivate a preferred relationship with Apple, Amazon, Facebook, Microsoft, and Google to ensure the best possible placement of your offering. Compensate for low profit by aiming for maximum reach.

Mobile 126