TechCrunch LA

SEPTEMBER 7, 2021

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. At the time, it was doing Facebook media buying for e-commerce companies. What we’ve grown into is a one-stop shop for DTC e-commerce companies: We manage all the channels that a DTC brand needs.

Commerce 211

Commerce Content Marketing Startup 211

Tech.Co

NOVEMBER 28, 2022

Currently, TikTok relies heavily on digital advertising to bring in revenue, although this has not been as reliable of a profit stream in recent months as it has previously and is forcing the company to look for alternative ways to make money. Should Tech Giants Stop Trying to Make Social Commerce Happen? Please fill in your name.

Social Media 148

Social Media Startup Commerce News 148

TechEmpower

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! It means wasted advertising spend and lost goodwill. Populating them can be hard work, especially when the content needs to be just right. Even with the pop-up suggestions, we saw significant drop-off during user onboarding. Look around your home or your office. (If

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

Startup Professionals Musings

JULY 22, 2019

More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. Implement marketing metrics based on inbound data. The key is consistency.

Marketing 94

Marketing Social Media Technical Review Customer 94

Both Sides of the Table

JUNE 12, 2010

Company grew by more than “400% each year” for past few years [assume growth metric = revenues]. Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date. Competition: Gilt Groupe , Ideeli , RueLaLa (sub of GSI Commerce) , OneKingsLane , department stores like Saks and Neiman Marcus. Founded in 2008 by Mehdi Maghsoodnia.

Venture Capital 217

Venture Capital Capital Metrics Competition 217

Tech Zulu Event

JANUARY 22, 2016

Costs for advertising on Facebook are increasing, due to high demand, and their profits continue to soar. If your competitor is spending more on social network advertising, so should you. Social networking continues to be a superior force in marketing, especially Facebook. According to emarketer.com , Facebook earns 65.5 That was $15.5

Marketing 40

Marketing Social Media Social Network Technical Review 40

socalTECH

APRIL 15, 2016

The number one metric we are targeting with Gatsby, is the pre-conversion and abandonment rate. With my background at Box, I could see that was not a scalable business model, but it would be, if we used the same concept and applied it online for e-commerce. What is your background?

Social Media 100

Social Media Social Network Examples Startup 100