Startup Professionals Musings

JANUARY 17, 2022

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. For many companies, the long game is choosing the right strategic partners and acquisitions.

Startup 144

Startup Social Media Metrics Custom 144

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 98

Social Media Media Metrics Satisfaction 98

Startup Professionals Musings

SEPTEMBER 22, 2023

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.

Competition 99

Competition Services Startup Training 99

Startup Professionals Musings

APRIL 27, 2022

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 110

Startup Entrepreneur Capital Examples 110

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. That is the quandary which entrepreneurs face today in building models for new companies around a web presence.

Metrics 207

Metrics Sites Advertising Web 207

Startup Professionals Musings

AUGUST 21, 2021

Yet as a business advisor I am convinced that making the jump from a startup to a the next unicorn takes a different mindset, and actions most entrepreneurs are reluctant to face. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

JANUARY 8, 2021

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.

Startup 154

Startup Training Custom Customer 154

Startup Professionals Musings

JULY 13, 2013

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Entrepreneur 98

Entrepreneur Startup Examples Satisfaction 98

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. This time I'm getting to know Mark Geller ( LinkedIn , @markgeller ). Tell me a bit about your background.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 12, 2017

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Get attention and reach your audience.

Social Media 69

Social Media Media Metrics Satisfaction 69

socalTECH

APRIL 4, 2011

For today's interview, we caught up with Clark Landry , the chairman of GraphEffect (www.grapheffect.com), a Santa Monica company which is helping other companies to hone their advertising on Facebook. Landry is a serial entrepreneur, and active investor, having been co-founder of TagWorld. Thanks for the time today!

Advertising 198

Advertising Startup Santa Monica Social Network 198

Tech Zulu Event

NOVEMBER 28, 2011

NOT because the founder of the company has an established credibility working for both Facebook and MINT when those companies were in infancy. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. I am a raving fan of AppSumo.com. I resisted.

Metrics 87

Metrics Email Startup Technical Review 87

Berkonomics

APRIL 8, 2021

Discord is a great example of a company going viral mostly from word of mouth. It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. Well-tuned metrics are an absolute must. Here is my list. First: Planning.

Sites 156

Sites Product Social Network Press 156

Startup Professionals Musings

JULY 28, 2019

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 93

Startup Entrepreneur Capital Examples 93

socalTECH

AUGUST 31, 2009

Hamet is now helping True Ventures look at investments in Southern California, and we thought it would be worthwhile to talk to him about the firm's new interest here, his role, plus his insights into where the advertising industry is now. It's more the stage and entrepreneur. Tell us what you're doing for True Ventures?

Southern California 164

Southern California Venture Capital Advertising Entrepreneur 164

TechCrunch LA

SEPTEMBER 7, 2021

Besides Sense, MuteSix’s former and current clients include companies such as Adidas, Petco, Ring and Theragun, to whom it provides a full range of marketing services, including top-notch direct response videos. At the time, it was doing Facebook media buying for e-commerce companies. What type of clients do you work with?

Commerce 211

Commerce Content Marketing Startup 211

Startup Professionals Musings

APRIL 15, 2019

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. For many companies, the long game is choosing the right strategic partners and acquisitions.

Social Media 87

Social Media Metrics Custom Customer 87

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. In a larger public company, it’s all about making your quarterly numbers, versus investing in strategic growth alternatives that may not pay off until several quarters later.

Technical Review 124

Technical Review Layoffs Social Media Metrics 124

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. entrepreneur marketing paid media social media startup zero'

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

APRIL 4, 2015

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. SEM is the most common form of online marketing, which increases your website visibility on search engine results pages through optimization and advertising. Only then can you determine your ROI.

Social Media 108

Social Media Media Startup Tips 108

Startup Professionals Musings

NOVEMBER 28, 2014

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Startup 104

Startup Entrepreneur Examples Satisfaction 104

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers. marketing is not zero marketing. Marty Zwilling.

Media 101

Media Marketing Startup Framework 101

socalTECH

DECEMBER 11, 2017

Scott tells us how the company--backed by St. Cloud Capital--has managed to coax those equipment rental yards into the digital age, and how the company has tackled other challenges in focusing its business. Scott Cannon: We are an online marketplace for companies in the rental construction equipment space. What is BigRentz?

Startup 174

Startup Metrics Custom Customer 174

socalTECH

JANUARY 24, 2011

For this morning's company profile, we thought we'd connect with ShareSquare (www.getsharesquare.com), a newly funded Los Angeles startup focused on QR barcodes -- 3D barcodes -- focused on musicians and entertainers. We caught up with Matthias Galica , the firm's founder, to hear more about the company. Who uses your service, and why?

Startup 220

Startup West Hollywood Metrics Entertainment 220

Both Sides of the Table

JULY 1, 2010

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. He calls it his “Tom Sawyer&# company.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Startup Professionals Musings

AUGUST 9, 2017

Entrepreneurs are now measured against the “triple bottom line” (TBL or 3BL) of people, planet, and profit. How does any entrepreneur define the right balance, and then measure their performance against real metrics? Many young entrepreneurs seem to think that capitalism and making profit are dirty words.

Tips 55

Tips Startup Entrepreneur Examples 55

InfoChachkie

APRIL 30, 2012

In his book Enchantment , Guy Kawasaki encourages entrepreneurs to immerse their audience in their “cause”, in order to enchant them. A/B testing requires marketers to leave their egos and emotions at the door and allow quantifiable metrics to drive their decisions. Common Name – As Cialdini, et al note in Yes! Gender Bias.

Study 243

Study Advertising Research Custom 243

Startup Professionals Musings

APRIL 14, 2017

He talks in detail about ten of the key challenges that Facebook faced in their growth, to move from a tiny social media upstart to one of the most successful companies in the world. Pick a single metric that is the focus for all growth. For many companies, the long game is choosing the right strategic partners and acquisitions.

Competition 65

Competition Social Media Metrics Custom 65

SoCal CTO

JUNE 9, 2010

Why Entrepreneurs Hate Lawyers. Facebook is about to try to dominate display ads the way Google dominates text ads - Chris Dixon , May 15, 2010 It is customary to divide online advertising into two categories: direct response and brand advertising. Through advertising or direct sales, these sites harvest intent.

Startup 248

Startup Venture Capital Conference Social Media 248

Startup Professionals Musings

JUNE 21, 2013

Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Marty Zwilling First published on Young Entrepreneur on 06/13/2013.

Custom 92

Custom Customer Startup Services 92

socalTECH

SEPTEMBER 30, 2009

Los Angeles-based Crosscut Ventures (www.crosscutventures.com) is one of the newest venture capital funds in the area, and has quietly been working on funding local companies over the last year. The fund--started by Brian Garrett and Rick Smith --has been focused on digital media investments, and so far has made investments in six companies.

Southern California 153

Southern California Startup Palomar Rustic Canyon 153

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. Usually the reason the big companies are no threat is because the market is too small.

Competition 113

Competition Metrics Startup Invest 113

Startup Professionals Musings

JANUARY 25, 2016

The bar is being raised, so every entrepreneur needs new initiatives just to stay in the ballgame. Some entrepreneurs are so focused on their technology, they assume their customers think the same way. It must be written down, with measurable team objectives, validated by metrics and compared against competition.

Custom 55

Custom Customer Startup Coach 55

Startup Professionals Musings

OCTOBER 18, 2010

Factor in the fundamental shift to ‘pull’ marketing taking place across the world in media and advertising. Implement metrics and analytics. Never “sell” or push out your message like conventional advertising. Companies now have to communicate, rather than just pontificate. Then set your goals. Marty Zwilling.

Social Media 95

Social Media Media Startup Blogging 95

Startup Professionals Musings

OCTOBER 11, 2013

Most existing metrics and analytics for measuring customer satisfaction and loyalty, including the popular Net Promoter Score (NPS), don’t distinguish between recommend messages to others (word-of-mouth), detract messages, or no message. Traditional marketing efforts (advertising and promotions) are still important. Marty Zwilling.

Custom 97

Custom Customer Satisfaction Social Media 97

Both Sides of the Table

MAY 23, 2012

Cloud computing and the open source movements have brought down the costs of starting a company by more than 90%. From this we have seen a commensurate boom in the number of startup companies. The movie, “The Social Network” might have had more of an impact on creating future entrepreneurs than any other event of the past 5 years.

Venture Capital 347

Venture Capital Capital Technical Review Startup 347