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True(X) Media Finds $6M

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Los Angeles-based True(X) Media --which was most recently known as SocialVibe--disclosed this week that it has raised $6M in a new funding round. The online advertising technology provider said the funding came from prior backers Jafco Ventures, Pinnacle Ventures, Norwest Venture Partners and Redpoint Ventures. READ MORE>>.

Media 147
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TrueX Media Acquired For $200M, Says Report

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Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. The deal is reported to be worth $200M. READ MORE>>.

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SVnetworks Names Chief Revenue Officer

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SVnetwork operates a brand advertising network, with its core site being SocialVibe, an online site which allows consumers to support their favorite charities by viewing sponsored brand messages. SVnetwork is venture backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures. The company is headed by Jay Samit.

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United Online's Helfand Departs, Joins Auditude

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Jeremy Helfand , the President of United Online 's Media Group, has departed the Woodland Hills-based firm and ended up at a Palo Alto startup. According to Palo Alto-based Auditude this morning, Helfand has joined the company as CEO. Auditude develops technology to help companies monetize their online video.

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SocialVibe Bolsters Exec Team

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Los Angeles-based SocialVibe , the online advertising firm headed by Todd Tappin, has bolstered its exec team today, saying it has named three senior executives at the company. Lofgren was previously at Epic Media Group, and also served at Epic Adveritsing, Yahoo!, and other firms. READ MORE>>.

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Interview with Jay Samit, SVnetwork

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Earlier this month, Los Angeles-based SVnetwork (www.svnetwork.com) announced the launch of a new, Internet advertising network. The firm was was formerly known as SocialVibe, and is backed by Redpoint Ventures, Jafco Ventures, and Pinnacle Ventures. What social media sites do you connect with? Jay, thanks for the time.

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Interview with David Aronchick, Hark

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Last week, we talked with Fouad ElNaggar of Redpoint Ventures about some of the interesting companies in Southern California. Hark is backed by Redpoint, and happens to be co-founded by Fouad. How is the company funded and backed? Was Fouad with Redpoint at the time? However, Redpoint still wanted to go in.

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