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Demand Media Shifts Ad Strategy

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Santa Monica-based Demand Media , the publisher of online content, said late Tuesday that it is changing its advertising strategy to exclusively focus on premium programmatic ads. The company said the move will result in the elimination of its premium display salesforce. Terms of that deal were not announced.

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Demand Media In Ad Partnership With Healthline

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Santa Monica-based Demand Media said this morning that it has linked up with Healthline , a provider of health information and technology, in a digital advertising partnership. demand media healthline health healthy advertising online livestrong' Financial details of the deal were not disclosed. READ MORE>>.

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Demand Media Expands Content Offerings

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Santa Monica-based Demand Media said today that it is expanding its offerings in the content area, with an expansion of its Content Solution offerings. According to Demand Media, the expansion includes new content formats and enhanced "publishing and distribution strategies." READ MORE>>.

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Demand Media Sees Steep Drop In Content Revenues

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Santa Monica-based Demand Media reported a steep drop in revenues for the last quarter, saying that it had $89.8M According to Demand Media, the drops were the result of a 24 percent decline in content and media revenue, which came despite a slight increase in traffic. demand media content traffic revenues'

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Demand Media Names New CFO

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Santa Monica-based Demand Media said Thursday that it has named a new CFO, appointing Rachel Glaser to the position. The announcement came as part of Demand Media''s quarterly results announcement, where the company reported 2014 revenues of $172.4M. The company saw 70% year-over-year growth in that new business.

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Demand Media Buys Two Firms, Renews Google Ad Deal

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Santa Monica-based Demand Media , the online publishing empire run by Richard Rosenblatt, said Tuesday afternoon that it has acquired two companies, plus renewed a deal with Google. As part of that effort, Demand Media said its inventory will be included in the premium Google Display Network Reserve.

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Demand Media Applies Content Strategy To eNom

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Santa Monica-based Demand Media , the Internet content publishing company run by Richard Rosenblatt, is applying its crowdsourced content model to eNom , the domain name registrar it owns. The portal features articles about the.ORG domain, which were created by Demand Media's creative professionals. READ MORE>>.

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