Remove Advertising Remove Company Remove Equity Remove Metrics
article thumbnail

9 Keys To Employing Social Media To Grow Your Startup

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

article thumbnail

Define Startup Social Media Goals and Metrics Early

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his book titled " Social Media Metrics."

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Strategies For Maximizing Your Social Media Impact

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.

article thumbnail

Nine Keys to the Best Social Media Metrics for You

Startup Professionals Musings

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in his recent book titled " Social Media Metrics."

article thumbnail

Dollar Shave's TV Push Powered By Convertro

socalTECH

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

article thumbnail

7 Keys To Scaling Your Startup To Be The Next Unicorn

Startup Professionals Musings

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Every rapidly growing company struggles with keeping their teams focused and committed.

Startup 151
article thumbnail

9 Keys To Measuring Your Social Media Campaign ROI

Startup Professionals Musings

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience.