socalTECH

JANUARY 15, 2021

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company is led by CEO Tim Vanderhook. The company reported $9.9M

Advertising 113

Advertising .Net Equity Software 113

socalTECH

AUGUST 31, 2021

Santa Monica-based H Code, which provides digital advertising services to the Hispanic market, said Monday afternoon that the company has received a new, capital investment. The funding came from private equity investor Falfurrias Capital Partners (FCP), which invests in growth-oriented, middle-market companies.

Invest 113

Invest Santa Monica Equity Advertising 113

socalTECH

AUGUST 4, 2021

Los Angeles-based Ryff, a developer of brand integration and advertising tools, has raised $11.7M in a funding round for its efforts, according to the company's investors. Ryff is also backed by Valor Equity Partners and Moneta Ventures. Ryff is led by founder and CEO Roy Taylor. Audent is also based in Los Angeles.

Content 113

Content Los Angeles Advertising Equity 113

socalTECH

JULY 30, 2018

Los Angeles-based digital marketing company Social Reality (SRAX) announced this morning that it is selling its healthcare and pharmaceutical digital advertising product line, SRAXmd, to private equity firm Halyard Capital. According to SRAX, it will receive up to $52.5M for SRAXmd, including $33.5M for SRAXmd, including $33.5M

Advertising 100

Advertising Class Equity Los Angeles 100

socalTECH

APRIL 30, 2013

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Peacock Equity Fund, Stanford University, and the University of California Berkeley. Peacock Equity Fund, Stanford University, and the University of California Berkeley. The company was founded in 2007.

Customer 220

Customer Custom Clearstone Journal 220

socalTECH

MARCH 11, 2019

Los Angeles-based private equity investor K1 Investment Management has acquired Digital Pharmacist , a software development firm which helps pharmacists manage refill reminders and other marketing. The deal was worth $125M. Digital Pharmacist says it provides its services to over 7,500 pharmacists. READ MORE>>.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges also previously has served at Bain & Company, Accenture.com, and Ogilvy & Mather.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

DECEMBER 10, 2013

in a venture capital funding, in a combination of both equity and debt. PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. network advertising mobile online rewards capital venture paedae'

Advertising 168

Advertising Mobile Venture Capital Equity 168

socalTECH

JUNE 25, 2013

The company--whose crowdsourced videos are widely viewed online and on television commercials, including the Super Bowl--said the projects include campaigns for six Procter & Gamble brands (Gillette, Iams, Oral B, Secret, Era and Gain), LEGO, Ford, L''Oreal, Verizon, plus a project beteen Pringles and Star Wars. READ MORE>>.

Hollywood 223

Hollywood Advertising Sites Ideas 223

socalTECH

JUNE 10, 2014

Shopzilla said it will also join the units with Aisle A, which is the company''s shopping data and targeting arm for retailers and brands. All of the various units provide targeting and advertising services and technology to customers. Shopzilla is owned by private equity company Symphony Technology Group. READ MORE>>.

Advertising 138

Advertising Equity Los Angeles Activity 138

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. triton digital vector capital merger acquisition private equity software audio streaming advertising' READ MORE>>. READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

Tech.Co

MARCH 25, 2022

By ensuring their value isn't bloated, the company will net its employees better equity over time. “We are confident in the strength of our business, but we are not immune to the market turbulence that has impacted leading technology companies both public and private,” Instacart said in a statement. .

Advertising 116

Advertising Tool .Net Google 116

socalTECH

FEBRUARY 6, 2017

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Morgan Securities, Thoma Cressey Equity Partners and Wynnchurch Capital. The company said Ferguson has over 13 years as an investor in middle market companies. Ferguson to its board of directors.

Advertising 100

Advertising Equity Los Angeles Content 100

socalTECH

NOVEMBER 3, 2014

Los Angeles-based digital advertising technology developer Social Reality said this morning that it has raised $25M, and acquired display and mobile ad company Steel Media. Terms of the Steel Media acquisition were not disclosed, however, the company said Steel Media expected $10M in 2014 revenues. READ MORE>>.

Media 164

Media Acquisition Equity Advertising 164

socalTECH

MAY 11, 2016

Ventura, California-based The Trade Desk , the advertising technology developer led by Jeff Green, has raised $125M in a credit facility, according to the company. The new debt funding comes on top of $60M in equity raised from Wellington Management Company earlier this year. READ MORE>>.

Ventura 100

Ventura Advertising Equity Capital 100

socalTECH

NOVEMBER 2, 2010

Irvine-based Specific Media , which operates an Internet advertising network, has issued $5.3M in equity, according to a regulatory filing by the firm this week. According to the filing, the new equity came on October 27th. Tags: specific media internet advertising merger acquisition. READ MORE>>.

Enterprise Partners 140

Enterprise Partners Advertising Equity Media 140

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 2 million equity round. Social login tools.

Equity 65

Equity Social Media Google Tool 65

socalTECH

MAY 7, 2010

Two Southern California firms have made Advertising Age's annual list of the largest search marketing agencies, released last week. Advertising Age reported that The Search Agency's 2009 revenues were $20.4M, and Covario's 2009 revenues were $8.8M. Tags: search agency covario advertising marketing.

Marketing 174

Marketing Southern California Santa Monica Advertising 174

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. rubicon project advertising merger exchange exit technology legalzoom openx spacex' READ MORE>>.

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

socalTECH

FEBRUARY 22, 2012

Los Angeles-based SocialVibe , which provides online, social advertising to brands, said today that it has named Todd Tapping as its Chief Executive Officer. Tappin was previously COO and CFO at the company. SocialVibe is venture backed by Norwest Venture Partners, Redpoint Ventures, Jafco Ventures and Pinnacle Ventures.

Redpoint 150

Redpoint Advertising News Entertainment 150

socalTECH

SEPTEMBER 20, 2010

El Segundo-based Internet Brands , the Internet media firm headed by Bob Brisco, has been acquired by private equity firm Hellman & Friedman Capital Partners, in a deal worth approximately $640M. Tags: internet brands merger acquisition private equity advertising. The price is a premium of approximately 46.5 READ MORE>>.

Internet Brands 190

Internet Brands El Segundo Equity Pricing 190

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday. READ MORE>>.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. ” GumGum’s strategy has been to build out a holding company of computer vision driven businesses, Tanz says.

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

APRIL 25, 2011

Westlake Village-based online advertising firm ValueClick announced this morning that it has acquired Greystripe , an operator of a brand-focused mobile advertising network. The company expects Greystripe to add $24 to $26M in revenues for the remainder of 2011. The deal was worth $70M in cash. in the deal. READ MORE>>.

Westlake Village 170

Westlake Village Steamboat Ventures Advertising Incubator 170

socalTECH

JANUARY 19, 2016

Los Angeles-based online advertising technology provider OpenX said late Monday evening that the company has reached $140M in revenues, which it says is a record. The privately held company--which has not previously reported its revenue number publicly--said it doubled its revenue and tripled its profits in the last two years.

OpenX 100

OpenX .Net Advertising Equity 100

socalTECH

OCTOBER 10, 2012

Convertro is trying to better track conversions and visitors, and attribute those to different online advertising and outreach. Zwelling is a serial entrepreneur, who has a number of very successful companies under his belt, including YLighting (acquired by a private equity firm) and EchoSign (acuqired by Adobe). READ MORE>>.

Product 145

Product Paid Search Advertising Technical Review 145

socalTECH

JULY 30, 2020

Santa Monica-based MomentFeed , which develops software used by retail brands for optimizing mobile and proximity searches, has raised $10M more in funding, the company said on Thursday. The funding was led by Level Equity, and also included Signia Venture Partners, Draper Nexus, and DFJ Frontier, all prior investors. READ MORE>>.

Software Review 157

Software Review Draper Santa Monica Google 157

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

SEPTEMBER 25, 2015

Santa Monica-based VideoAmp , a developer of programmatic video advertising software, said Friday that it has opened up offices in New York, Chicago, and Detroit, and also has hired a new VP to head up its eastern region sales. VideoAmp also said it and expanding its current office in San Francisco. READ MORE>>.

Anthem 100

Anthem Santa Monica Sales Equity 100

socalTECH

JUNE 25, 2012

The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group. FastPay offers up credit lines of up to $5M to online content publishers, social marketers, and others to provide better liquidity to those firms.

Equity 145

Equity Advertising Los Angeles Content 145

Startup Professionals Musings

DECEMBER 12, 2021

Jim Sterne, who has written many books on Internet advertising, marketing, and customer service, tackled this complex world of social media metrics in a classic book titled simply " Social Media Metrics." Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

SEPTEMBER 6, 2011

According to the filing, the new equity funding has a target of $3.0M. No details on the funding have yet been announced by the company. Mogreet's investors include Ascend Venture Group, Black Diamond Ventures, DFJ Frontier, and Spyglass Ventures. READ MORE>>.

Mogreet 150

Mogreet Paramount Venice Mobile 150

socalTECH

AUGUST 15, 2011

Chavez joins the company from Westfield, the shopping mall developer. Chavez also has served at Jones Lang LaSalle, Elementbars.com, and Equity Office Properties. The firm's businesses now include daily deals site Spreebird, advertising network Rovion.com, and product inventory and search site Krillion.com.

Marketing 140

Marketing Equity Advertising Sites 140

socalTECH

JUNE 29, 2011

Los Angeles-based MySpace , the once dominant social networking website, has been sold to Irvine-based Specific Media , the online advertising network, in a deal reportly worth $35M. According to Specific Media, News Corporation will take a minority equity stake in Specific Media as part of the deal.

Media 140

Media Social Network News Advertising 140

socalTECH

SEPTEMBER 27, 2011

in a new equity funding round, according to a regulatory filing from the firm today. Details on the funding have not yet been announced by the company. Scripps Company. Sherman Oaks-based Ebyline , a startup developing an online marketplace to connect professional journalists with online publishers, has raised $5.0M

Sherman Oaks 138

Sherman Oaks Ventura Equity Advertising 138

socalTECH

MARCH 22, 2011

Los Angeles-based SocialVibe , the provider of social advertising software and technology, announced today that it has raised $20M in additional equity funding. Jeff Crowe of Norwest Venture Partners joins the company's board as part of the funding. The company said the new funding will go towards growth efforts.

Redpoint 145

Redpoint Advertising Equity Los Angeles 145