Startup Professionals Musings

AUGUST 21, 2021

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Switch your focus from product development to sales. Isolate marketing from sales for maximum customer focus.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

TechCrunch LA

MAY 13, 2018

It’s also the first time that anyone currently working at the company can remember the apparel company signing on with a musician for select tour merchandise, and the debut of the stash drop through the SNKRS app was the largest the company’s tech had tried to tackle.

Los Angeles 227

Los Angeles Report Activity Sales 227

socalTECH

NOVEMBER 12, 2008

Agility Studios said that the new company is backed by Mantucket Capital, a private investment firm with over $1B under management. Exact terms and amount of the funding was not disclosed.

Equity 100

Equity Entertainment Media Advertising 100

socalTECH

FEBRUARY 25, 2009

According to MarketShare Partners, Elevation made a minority equity investment in the firm. MarketShare's software is used by companies such as Charles Schwab, Electronic Arts, and Mercedes-Benz, to allocate marketing, sales, and promotional dollars between various kinds of advertising and media. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

DECEMBER 17, 2010

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. JMI Equity also invested in Internet Brands as part of the sale. The acquisition, which had originally been announced in September, was worth $640M. READ MORE>>.

Internet Brands 220

Internet Brands Acquisition El Segundo Equity 220

socalTECH

APRIL 14, 2011

Los Angeles-based MarketShare , the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. MarketShare's software helps companies adjust their marketing mix, to better drive sales.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

MARCH 11, 2009

Los Angeles-based MarketShare Partners , a private equity-backed provider of marketing analytics, said this morning that it has tapped a former marketing exec from Procter & Gamble as an advisor. According to the firm, Jim Stengel, curently President of his own think tank and consultancy, has joined its board of advisors. READ MORE>>.

Sales 100

Sales Equity Advertising Los Angeles 100

socalTECH

MARCH 10, 2017

funding led by Level Equity. It's been quite a few years since we spoke with the company. What I was looking for, was a place where I could create a company which truly could be the best place that employees had ever worked, to become the best partner that any of our clients had. What is MomentFeed up to nowadays?

Google 127

Google Paid Search Mobile Activity 127

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser.

Technical Review 211

Technical Review Glendale Advertising Google 211

Both Sides of the Table

APRIL 25, 2011

It’s nearly impossible to get a services company financed by VCs. And stop effing around trying to create a product company.&#. The founders could reinvest this in growth (0% tax, focus on future equity growth) or take the profits of $12 million and divide amongst the founding partners. You’re a small fish.

Services 332

Services Venture Capital IP Startup 332

socalTECH

MARCH 20, 2009

Scour is an offshoot of a PPC advertising firm, ABCSearch, which was also founded by Dan. What's the business model behind the site--it looks like this is advertising driven? Dan Yomtobian: 100 percent of our revenues come from advertisers, and from people clicking on sponsored listings. How is the company funded?

PPC 113

PPC Sherman Oaks Advertising Yahoo 113

Startup Professionals Musings

NOVEMBER 21, 2016

It takes a huge upfront investment to attract users, before advertisers are interested. Even non-profits need money to scale, but their pitch should be to philanthropists, not equity investors. Sales projections are less than one percent market penetration. Facebook spent over $100 million to kickstart the process.

Funding 98

Funding Startup Innocal Entrepreneur 98

Tech Zulu Event

FEBRUARY 19, 2014

Enplug is a fast-growing, ubiquitous Silicon Beach company. You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. Focus on Value, Not Advertising.

Social Media 106

Social Media Startup Screening Advertising 106

socalTECH

DECEMBER 11, 2017

Scott tells us how the company--backed by St. Cloud Capital--has managed to coax those equipment rental yards into the digital age, and how the company has tackled other challenges in focusing its business. Scott Cannon: We are an online marketplace for companies in the rental construction equipment space. What is BigRentz?

Startup 174

Startup Metrics Customer Custom 174

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. There are lots of e-commerce companies.

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

MAY 19, 2010

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. But having different funds available for different stages of one’s company is actually a really good thing. DEAL OF THE WEEK: Gilt Groupe – We both admired this company.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

Tech Zulu Event

FEBRUARY 19, 2014

Enplug is a fast-growing, ubiquitous Silicon Beach company. You might be aware of their products – perhaps having seen their digital media signs in your favorite local restaurant or bar, but what you might not know is their compelling founders’ story and unique company culture. Focus on Value, Not Advertising.

Social Media 81

Social Media Startup Screening Advertising 81

Startup Professionals Musings

JANUARY 12, 2013

See how many you have personally experienced already, or are currently mentioned in your business plan: Crowd-sourcing equity. This is a term indicating the use of “crowd appeal” to get money from interested people on the Internet for a share of your company. Osmosis marketing is the hot new term for word-of-mouth advertising.

Entrepreneur 109

Entrepreneur Startup Web Equity 109

Startup Professionals Musings

AUGUST 13, 2012

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. First, no investor is interested in a company that is only looking to get 1% of a market.

Competition 113

Competition Metrics Startup Invest 113

InfoChachkie

JUNE 11, 2012

Mark Zuckerberg – “The dynamic of managing people and being CEO in a company is a lot different than being college roommates with someone.”. Although it may be comfortable to start a company with your friends, it is a mistake, unless your friend(s) happens to be ideally suited to their role in your venture.

Tips 279

Tips Startup Education Entrepreneur 279

Startup Professionals Musings

MAY 13, 2011

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. First, no investor is interested in a company that is only looking to get 1% of a market.

Competition 116

Competition Metrics Startup Sales 116

Tech Zulu Event

NOVEMBER 12, 2013

Hale Boggs: Think of Manatt Digital Media as a one-stop shopping for digital media companies. On the legal side, my practice in North California and we have an advertising and media group in New York City. We have represented and continue to represent companies internationally. We hired Peter Csathy in May of this year.

Los Angeles 84

Los Angeles Media Invest Startup 84

Both Sides of the Table

APRIL 19, 2011

Don’t and you might make one catastrophic mistake that leaves you in the annals of Effed Companies. He is very hands-on and helpful – especially for any company looking into customer acquisition. Called Tim Spicer (c-companies partner) and he told him matt, they only want one thing, more warrant coverage!!!

Acquisition 304

Acquisition Startup Customer Custom 304

Both Sides of the Table

JULY 16, 2010

So even within the “alternative class&# our LPs are looking at other asset investment choices such as distressed buyout funds, private equity or hedge funds. It takes less to start a business these days – We all know that it takes less to start a technology company these days. VC will shrink. Oh yes it will.

Venture Capital 311

Venture Capital Startup Seed Funding Rustic Canyon 311

socalTECH

JUNE 27, 2011

Scott Saunders, the CEO and co-founder, of the company is hoping to change that, by providing tools to consumers to help pay off their debt and achieve their life goals. I built up the company, the Walz Group, with partners. 500 company. The company is doing great, and now has more than $30 million in revenues.

Startup 197

Startup Ideas Southern California Social Network 197

Jason Nazar

MAY 2, 2016

Pick a company name and check any potential trademark infringements on Trademarkia or KnowEm. Open your company bank account. For those issuing stock to finance the company (corporations), use a Shareholder’s Agreement. Create a sales forecasts and financial projections regularly. Ideation & Protecting Ideas.

Outsource Development 40

Outsource Development Startup Google Mentor 40

Tech Zulu Event

MARCH 7, 2010

Scott will share data and results from both ChaCha and other industry sources that will highlight the compelling opportunity that brand advertisers now have in the mobile arena. 9:00am: Keynote Presentation: Mobile Advertising: The Hype, The Hope, and The Financial Reality. Presenter: Scott A. Krishna Subramanian, Co-Founder, Mobclix.

Mobile 40

Mobile Media Case Study Advertising 40

Startup Professionals Musings

APRIL 22, 2010

In fact, a business plan is needed more by you than investors, as the blueprint for your company, team communication, and progress metrics. Every plan must start with the problem you are solving, not a description of your company and product. First, no investor is interested in a company that is only looking to get 1% of a market.

Invest 74

Invest Tips Competition Metrics 74

Startup Professionals Musings

JUNE 2, 2011

By John Williams Fast Company magazine recently reported that PayPal founder Paul Thiel is giving away $100,000 to twenty-four young men and women to finance startup businesses. Print advertising is expensive, but social media is free. Businesses can be built on sweat equity. Your mortgage and grocery bill depend on it.

Startup 92

Startup Capital Blogging Ideas 92

SoCal Delicious

NOVEMBER 8, 2012

Seventeen lawyer regional firm Stubbs Alderton & Markiles, LLP has represented digital media, internet, technology, consumer electronics, and entertainment companies and investment funds out of its Sherman Oaks office since its formation in 2002. Thanks to our advertisers. Share on LinkedIn. Michael Carney. Comment help.

Sherman Oaks 44

Sherman Oaks Riot Games Tips Redpoint 44

socalTECH

FEBRUARY 9, 2009

For this morning's interview, we thought we'd try something different, and put together a virtual panel of venture capitalists to give us a few tips on pitching your company. If I've seen companies that are similar to them--or half a dozen companies--even if the area might be big and exciting, it will be hard to make an investment.

Tech Coast Angels 100

Tech Coast Angels Ideas Entrepreneur Invest 100

Frank Addante

OCTOBER 31, 2006

. ► November (1) 2 Ears and 1 Mouth: There's a Reason ▼ October (2) Be Best at Something Tear Down Your Firewalls ► September (3) Elements of Sustainable Companies We're Not Saving Lives. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0:

Startup 40

Startup Venture Capital Advertising Email 40

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. Restricted Supply: We love the content that is produced by the companies that are the primary suppliers to hulu: Modern Family, The Office, The Simpsons or even classics such as Arrested Development.

Hulu 292

Hulu Technical Review Content Advertising 292

Tech Zulu Event

AUGUST 13, 2010

After starting three companies, I've found that some widely accepted advice lead me to failure while. Bootstrapping enterprise, marketing, Sales. . You work in (or run) a services company. Intrapreneurship: Embracing Disruptive Innovation Within Your Company. A Bootstrapped Geek Sifts Through the Bullshit. The constrai.

Guide 69

Guide Startup Venture Capital Entrepreneur 69