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VideoAmp Raises $2.2M For Video Advertising Platform

socalTECH

Santa Monica-based VideoAmp , which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. videoamp video advertising venture capital ross mccray'

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Viant Files For IPO

socalTECH

Irvine-based Viant Technology, a developer of advertising software, has filed for an IPO, saying in a filing with the SEC that it is looking to raise up to $150M in an IPO on the Nasdaq Global Market as DSP. The company is led by CEO Tim Vanderhook. The company reported $9.9M

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Rubicon Project Hails Growth, New Customers

socalTECH

Los Angeles-based Rubicon Project says today that it is one of the "fastest growing ad technology companies in history". Peacock Equity Fund, Stanford University, and the University of California Berkeley. Peacock Equity Fund, Stanford University, and the University of California Berkeley. The company was founded in 2007.

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PaeDae Wins $11.6M

socalTECH

in a venture capital funding, in a combination of both equity and debt. PaeDae said the new funds will go towards the company''s expansion beyond a premium rewards network to an advertising and monetization platform aimed at brands and mobile app developers. PaeDae is led by Rob Emrich. READ MORE>>.

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Social Reality Names New Board Member

socalTECH

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Morgan Securities, Thoma Cressey Equity Partners and Wynnchurch Capital. The company said Ferguson has over 13 years as an investor in middle market companies. Ferguson to its board of directors.

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Instacart Drops Its Valuation by Almost 40%

Tech.Co

By ensuring their value isn't bloated, the company will net its employees better equity over time. “We are confident in the strength of our business, but we are not immune to the market turbulence that has impacted leading technology companies both public and private,” Instacart said in a statement. .

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Dollar Shave's TV Push Powered By Convertro

socalTECH

Apparently, that push comes thanks to another, local startup-- Convertro , which said today that Dollar Shave Club has been using its platform to measure its ad campaign effectiveness, including the effectiveness of those TV ads for Dollar Shave Club. READ MORE>>.