Tech.Co

MARCH 25, 2022

Instacart cites “market turbulence” and a need to attract talent as reasons why it has reassessed. By ensuring their value isn't bloated, the company will net its employees better equity over time. It’s worth maybe $15B in public markets today. Instacart Explores Advertising.

Advertising 116

Advertising Tool .Net Google 116

Both Sides of the Table

AUGUST 9, 2011

So the industry formed around a day of the week when all partners could avoid having company board meetings or traveling. Valuations were enormous relative to progress in companies. Companies with less than $2 million in revenue were asking for $50-60 million valuations and getting them. The market had tanked.

Marketing 305

Marketing Venture Capital Funding Technical Review 305

socalTECH

MARCH 16, 2015

Los Angeles-based Triton Digital , the provider of software for the digital audio streaming market, has been acquired by private equity firm Vector Capital , the companies said today. triton digital vector capital merger acquisition private equity software audio streaming advertising' READ MORE>>.

Capital 100

Capital Equity Advertising Demand 100

socalTECH

FEBRUARY 6, 2017

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Morgan Securities, Thoma Cressey Equity Partners and Wynnchurch Capital. The company said Ferguson has over 13 years as an investor in middle market companies. READ MORE>>.

Advertising 100

Advertising Equity Los Angeles Content 100

socalTECH

FEBRUARY 5, 2014

The IPO filing by Rubicon Project is not only notable for one of Southern California''s''s fast growing Internet advertising companies: it looks to be the the first IPO filing by a venture-backed, technology startup since 2012. The question now: which other, big local technology startups are likely to follow Rubicon Project to market?

Legalzoom 157

Legalzoom OpenX SpaceX Southern California 157

Tech Zulu Event

SEPTEMBER 11, 2013

Social analytics and personalization platform GraphDive has closed $2 million in its first ever equity round from Crosslink Capital, Correlation Ventures, Plug & Play Tech Center, Start Capital and angel investors Pejman Nozad, Ullas Naik and Scott Banister. $2 2 million equity round. Social login tools.

Equity 65

Equity Social Media Google Tool 65

TechCrunch LA

MAY 8, 2019

GumGum , the Los Angeles-based startup that’s spent the past decade applying machine learning technologies to advertising and sports, has spun out a new healthcare startup focused on the dental industry called Pearl. ” GumGum’s strategy has been to build out a holding company of computer vision driven businesses, Tanz says.

Artificial Inteligence 200

Artificial Inteligence Startup Yammer Los Angeles 200

socalTECH

JUNE 25, 2013

Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. Media Design Group has been working with Dollar Shave Club to measure how well TV advertising is working for the company. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

Startup Professionals Musings

DECEMBER 12, 2021

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

Social Media 127

Social Media Media Metrics Satisfaction 127

socalTECH

JANUARY 29, 2013

Rubicon Project , the online advertising technology firm headed by serial entrepreneur Frank Addante, looks like it may just be the next Southern California company to file for an IPO, based on a number of executive appointments made Tuesday. READ MORE>>.

Southern California 180

Southern California Chief Technology Officer Legalzoom OpenX 180

socalTECH

JANUARY 14, 2013

Convetro , the online advertising targeting and optimization technology developer headed by serial entrepreneur Jeff Zwelling, has raised $5M in a Series B funding round, the company said this morning. The firm said the funding came from Bessemer Venture Partners and DAG Ventures, and will go towards sales and marketing.

Santa Monica 147

Santa Monica Advertising Equity Entrepreneur 147

socalTECH

SEPTEMBER 6, 2011

Venice, California-based Mogreet , the mobile marketing firm headed by James Citron, has raised $2.0M According to the filing, the new equity funding has a target of $3.0M. No details on the funding have yet been announced by the company. in an ongoing funding round, according to a regulatory filing by the firm today.

Mogreet 150

Mogreet Paramount Venice Mobile 150

socalTECH

JUNE 25, 2012

The funding included a senior credit facility from Wells Fargo Capital Finance and a subordinated debt and equity investment from SF Capital Group. FastPay offers up credit lines of up to $5M to online content publishers, social marketers, and others to provide better liquidity to those firms.

Equity 145

Equity Advertising Los Angeles Content 145

socalTECH

SEPTEMBER 11, 2018

San Diego-based e-commerce agency CPC Strategy has been acquired by digital marketing agency Elite SEM , according to private equity backer Mountaingate Capital. Financial details of the acquisition were not announced. The acquisition is the third for Elite SEM since Mountaingate Capital acquired the comapny in 2017. READ MORE>>.

CPC 100

CPC SEM San Diego Commerce 100

socalTECH

FEBRUARY 25, 2009

Los Angeles-based MarketShare Partners , a provider of marketing analytics software said Wednesday afternoon that it has scored an investment round from Elevation Partners. According to MarketShare Partners, Elevation made a minority equity investment in the firm. Financial terms of the funding were not disclosed. READ MORE>>.

Invest 100

Invest Electronic Arts Equity Advertising 100

socalTECH

JANUARY 7, 2019

With Startup Boost, we had dozens of investors, service providers, successful entrepreneurs, and major industry leaders (including Microsoft, Google, Softbank, REME, and TechStars) coalesce around our initiative to help early stage companies get to the next level. Yet they turned-out each and every week of our six-week programs.

Technical Review 157

Technical Review Software Review Startup Coach 157

Startup Professionals Musings

AUGUST 21, 2021

Of course, that means a mindset willing to give up much more equity, and taking on a whole new level of risk. In my experience, less than half of founding entrepreneurs even aspire to stay and scale their company. Of course, customer relationships, and penetration into new market segments are also critical elements.

Startup 151

Startup Course Sales Entrepreneur 151

socalTECH

OCTOBER 20, 2010

in an equity funding, and added two directors to its board from MK Capital. Details on the funding have not been announced by the company. Jedynak was previously President and Chief Marketing Officer at Kidzui, and also headed up WeatherBug's Consumer Division. According to the filing, the firm has raised $3.0M

Hollywood 124

Hollywood Equity Venture Capital Content 124

socalTECH

APRIL 14, 2011

Los Angeles-based MarketShare , the provider of marketing analytics software headed by Wes Nichols and Jon Vein, announced today that it has raised $32M in a follow on investment from private equity firm Elevation Partners. MarketShare's software helps companies adjust their marketing mix, to better drive sales.

SoCalTech 159

SoCalTech Equity Los Angeles Organization 159

socalTECH

DECEMBER 17, 2010

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. Internet Brands said that the firm will cease trading on the NASDAQ Global Select Market at close of the market today. JMI Equity also invested in Internet Brands as part of the sale.

Internet Brands 220

Internet Brands Acquisition El Segundo Equity 220

socalTECH

JUNE 23, 2021

How do you reinvent your startup-focused on in-person, grass roots marketing-in the face of a global pandemic? We have the data where those universities are, we have the human resources and curated marketing labor. No different than Uber has drivers, Field Day has marketers. You get both the B-to-B and B-to-C as a one-two punch.

Marketing 113

Marketing Los Angeles Zag Startup 113

Startup Professionals Musings

MARCH 9, 2019

But very few are talking about how to measure your results and return on investment (ROI), and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply. Get attention and reach your audience. Project the future.

Social Media 98

Social Media Media Metrics Satisfaction 98

Both Sides of the Table

MAY 15, 2010

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. Often times when companies raise “bridge” financing (this is money from internal investors. We just had our sixth episode of #TWiVC and I felt this one was the best.

Venture Capital 285

Venture Capital Startup Advertising Redpoint 285

socalTECH

MARCH 24, 2011

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. According to the company, it has named Nick Hulse as Chief Revenue Officer, Bill Harries as Vice President of Sales Operations, and Bill McHargue as vice President of North American Sales. READ MORE>>.

Clearstone 113

Clearstone Oracle Web Advertising 113

socalTECH

MARCH 28, 2014

Los Angeles-based mobile advertising company Airpush has quietly grown to around $100M in annual revenues, according to a recent ranking from Forbes--a big surprise, as the company was completely bootstrapped by founder Asher Delug , who eschewed the usual use of venture capital and private equity to build a company to those revenue levels.

Startup 196

Startup Mobile Advertising Organization 196

socalTECH

APRIL 10, 2018

It's a term to help people understand that we're here to help companies get ready to scale. Most of our mentors are people who have been successful entrepreneurs and investors, who have been there, and understand how to get a company to the next sage. We are there to take that promising company, and propel them to the next stage.

Startup 172

Startup Seed Funding Mentor Ideas 172

socalTECH

MARCH 20, 2015

Los Angeles-based ClickTripz (www.clicktripz.com), is a startup developing ad solutions for travel publishers, and thought we''d learn more, so we spoke with Ross Weber , co-founder and CEO of ClickTripz, to hear more about the company. Ross Weber: ClickTripz is an advertising platform for travel advertisers. billion company.

Advertising 100

Advertising Startup Software Review Platform 100

socalTECH

SEPTEMBER 15, 2015

San Diego-based Bevo Media , an online ad exchange and ad tracking platform developer, has been acquired by private equity investor Vize Capital. Bevo Media was founded in 2010, and plays in the performance marketing area. READ MORE>>.

Media 100

Media Capital San Diego Platform 100

socalTECH

SEPTEMBER 20, 2010

Los Angeles-based Internet Brands , which operates a suite of online, advertising driven websites across a wide range of verticals, said Monday that it would go private in a $640M, private equity deal, bucking the trend of Southern California companies filing to get to the public markets.

Internet Brands 190

Internet Brands Westlake Village Woodland Hills Beverly Hills 190

socalTECH

MARCH 10, 2017

funding led by Level Equity. It's been quite a few years since we spoke with the company. What I was looking for, was a place where I could create a company which truly could be the best place that employees had ever worked, to become the best partner that any of our clients had. What is MomentFeed up to nowadays?

Google 127

Google Paid Search Mobile Activity 127

socalTECH

SEPTEMBER 17, 2013

The Company has been covered by ABC, NBC, CBS, FOX, USA Today, New York Times and practically every major news outlets across the country. Product Marketing Manager , TigerText. Backed by leading private equity investors, were on a spirited quest for ways to make local and mobile content and advertising more effective and efficient.

Dollar Shave Club 147

Dollar Shave Club SoCalTech Technology Santa Monica 147

Both Sides of the Table

NOVEMBER 8, 2010

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Because they are anti-competitive most countries ban cartels.

Hulu 292

Hulu Technical Review Content Advertising 292

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser.

Technical Review 223

Technical Review Glendale Advertising Google 223

socalTECH

MARCH 11, 2009

Los Angeles-based MarketShare Partners , a private equity-backed provider of marketing analytics, said this morning that it has tapped a former marketing exec from Procter & Gamble as an advisor. Stengel was formerly Global Marketing Officer at P&G. READ MORE>>.

Sales 100

Sales Equity Advertising Los Angeles 100

socalTECH

MAY 21, 2013

I''ve grown from driving part of the technology within the company, to driving all of the product development side, and also picking up product management and business development, around traffic acquisition and third party products. Google has to go through channels like us just to get to an advertiser.

Technical Review 211

Technical Review Glendale Advertising Google 211

socalTECH

DECEMBER 30, 2015

Today, we have the thoughts of Jeb Spencer of TVC Capital (www.tvccapital.com), a software focused growth equity fund which just raised a new fund, and has had some great success in the market. Jeb Spencer: For TVC, closing on our new $115 million software focused growth equity fund at the end of last year made for an exciting 2015.

Capital 100

Capital Beverly Hills Artificial Inteligence Equity 100

socalTECH

FEBRUARY 15, 2011

We spoke with Jed Simon the firm's CEO and founder, about the company. On one hand, you've got publishers, on the other, advertisers. Even with quality publishers and advertisers, there's still a lag in payment timing between the advertisers and publishers of anywhere from 90 to 120 days.

Advertising 133

Advertising .Net Startup Funding 133