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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing.

Mobile 282
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Why Online / Offline Mobile Integration is Going to be a Huge Business

Both Sides of the Table

My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. Digital Media was an obvious theme because it’s one in which LA (where I’m based) and NY (where I spend a lot of time) have strong assets, companies and management teams.

Mobile 329
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Ubermedia Targets TV With New Tool

socalTECH

Pasadena-based UberMedia , which develops mobile advertising technology, is looking to connect mobile ads with television advertising with a new, targeting tool. Pricing on the new product was not announced by the company. ubermedia television advertising targeting mobile media' READ MORE>>.

Tool 147
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Coincident.TV Is “CREATE”-ing Second Screen Transmedia Producers Out Of Everyone [Beta Invites]

Tech Zulu Event

Coincident has created a platform that will allow storytellers and producers to create robust second screen stories on the fly that incorporate video, images and other web content. What is coming is Internet-enabled televisions, content streaming with built-in social media interactions in real time and multiple screen activities.

Screening 109
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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. The company is privately held and has received no venture funding to date.

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TVSync’s Open API Uses Video and Audio Recognition Across All Four Screens

Tech Zulu Event

TVSync’s parent company Voible , has provided fingerprint protection technology to most major movie studios and TV networks since 2005. Utilizing this same core technology, TVSync has developed automatic content recognition (ACR) software that can be accessed in seconds by video and/or audio using the camera and/or mic from a mobile device.

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ReachLocal Launches Trio Of Products, Targets Home Services

socalTECH

The new products are part of a push by the company to expand the services it offers to small and medium sized businesses, beyond its roots in helping those firms advertise their businesses online. That new service also has pre-negotiated prices, and the vendors are pre-screened and background checked. READ MORE>>.