Remove Advertising Remove Competition Remove Mobile Remove Web
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Have you heard? Eyeballs aren’t everything.

Berkonomics

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Remember when? What is the answer? .

Metrics 296
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7 Lessons For Mobile App Developers To Beat The Odds

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service.

Mobile 126
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7 Keys To A Winning Business As A Phone App Developer

Startup Professionals Musings

The price of entry can be less than $10,000, so the competition is huge and growing rapidly. We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. You provide the free app in the App Store that gives subscribers mobile access to your service.

Develop 138
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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. I don’t intend either, Burstly has respectable and strong competition. The world is going mobile. I’ll explain in detail below.

Mobile 282
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7 Ways To Improve Return On Your Marketing Investment

Startup Professionals Musings

Social-media advertising. Social-media advertising relies on popular social media sites (such as Facebook, LinkedIn and Twitter) to generate leads through pay-per-click ads and tweets on sites that target customers in specific demographics. Display advertising.

Marketing 114
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OpenX Selected By Townhall Media

socalTECH

Los Angeles-based online advertising technology provider OpenX says this morning that it has been selected by Townhall Media , to help supply "header bidding" for Townnhall's mobile and web properties. Financial impact of the win was not disclosed. READ MORE>>.

OpenX 100
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Hyper-Speed, Hyper-Scale Advertising Automation Requires Hyper-Fast Hardware

Frank Addante

Advertising is following similar trends that we’ve seen in the financial industry, where trades are now executed in nanoseconds. The answer is simple: devices, Internet access, Web sites and mobile apps are getting faster. And ad decisions need to happen faster than a Web site, or mobile app, loading.