DigiMarCon America 2021 - Digital Marketing, Media and Advertising Conference
SoCal Tech Calendar
JULY 15, 2021
Wednesday, July 21, 2021 --.
The Case for In-Stream Advertising
Both Sides of the Table
NOVEMBER 22, 2009
The topic of whether in-stream advertising has heated up. Let me lay out my defense of In-Stream Advertising because I believe the topic is really important. People feel angst about advertising in any form – I feel the same feeling about advertising as most consumers. I feel it’s a necessary evil.
Advertising 
277
277 Join 5,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
The Truth Behind Display Advertising: Adomic's Quest For Transparency
socalTECH
AUGUST 9, 2013
What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. What''s your background, and how did you get into online advertising?
Advertising 153
153 
DigiMarCon West 2021 - Digital Marketing, Media and Advertising Conference and Exhibition
SoCal Tech Calendar
JUNE 10, 2021
Wednesday, June 16, 2021 --.
Advertising 100
100 
Adomic Scores Siemer WaveMaker Prize, $160,000
socalTECH
OCTOBER 4, 2013
Santa Monica-based online advertising analytics firm Adomic has scored the top prize--and $160,000 in cash plus services--as part of the annual Siemer Silicon Beach Summit awards. startup award conference wavemaker siemer adomic' READ MORE>>.
Santa Monica 245
245 
Thank you to our sponsors and advertisers
socalTECH
SEPTEMBER 25, 2009
Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. The 7th International System-on-Chip (SoC) Conference, Exhibit & Workshops (www.SoCconference.com) - November 4 & 5, 2009 - Radisson Hotel Newport Beach.
Advertising 113
113 
Silicon Beach Report Aug. 29: Children’s Hospital LA Expands VR Training
L.A. Business Journal
AUGUST 29, 2018
More VR training for med students at CHLA; MoviePass rival Sinemia announced new subscription service; lineup announced for new advertiser pitchfest NewFronts West conference.
Training 113
113 
Hire a consultant; ignore the advice!
Berkonomics
MARCH 21, 2024
[Email readers, continue here…] On the final day of our assignment, I was responsible for the “reporting out” to the assembled twenty or so executives in the large conference room of this major corporation. The story is true, and the results were as I predicted. But most were just ignored.
Sample 156
156 
Milken’s Global Conference | Inspiring, Surreal and Transformative
Tech Zulu Event
MAY 12, 2014
The 17th Annual Milken Institute Global Conference wrapped up last month at the luxurious Beverly Hilton Hotel. Education and Technology were also hot topics at the conference. After three days, you literally walk out of the conference a different person ready to take on the world and make a difference. Education & Tech.
Conference 88
88 
AnyMeeting Launches Instant Meeting Service, AnyMeeting Now
socalTECH
MARCH 16, 2012
The newly launched feature allows users to instantly start a free web conference session, even without creating an account on the service. The firm offers up its free web conferencing by placing advertisements in its web conferences, but also offers up premium, ad-free accounts. READ MORE>>.
AnyMeeting Rolls YouTube Feature, Hits 200K Users
socalTECH
AUGUST 16, 2012
The site--which uses advertising to offset providing web conferencing services at no charge--said the new YouTube video feature lets users copy and paste the URL of any YouTube video into a conference, including allowing for pausing or skipping ahead in videos.
Interview with Jonathan David, Tapstone
socalTECH
AUGUST 22, 2014
We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.
Advertising 230
230 Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011
Tech Zulu Event
NOVEMBER 2, 2011
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.
SEO 64
64 
GumGum Adds $7M
socalTECH
OCTOBER 24, 2011
Santa Monica-based Gumgum , the celebrity image licensing and advertising firm led by Ophir Tanz, has finally disclosed its funding round. Gumgum has been hinting at the round at local conferences for the past months, but had been mum about details. It's unclear if prior investor Crosscut Ventures participated in this funding.
GRP Partners 140
140 
LA Ad Tech Mixer
SoCal Tech Calendar
OCTOBER 19, 2012
If you geek out over the Ad Tech, OMMA and Digiday conferences, this is for you. If you quote eMarketer's digital advertising estimates in your sleep, this is for you. If you just want to grab a drink with digital advertising peeps, this is for you. If you print LUMA Partners' lumascapes to hang on your wall, this is for you.
Advertising 100
100 
8 Tasks To Prepare You For Starting Your Own Business
Startup Professionals Musings
AUGUST 25, 2023
It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Utilize all the avenues for networking, including industry conferences, investor meetings, peer gatherings, and local civic organizations, to make your presence and value known.
Social Media 98
98 
DOMAINfest Global
SoCal Tech Calendar
JANUARY 27, 2012
DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.
SEM 113
113 DOMAINfest Global
SoCal Tech Calendar
JANUARY 26, 2012
DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.
SEM 113
113 DOMAINfest Global
SoCal Tech Calendar
JANUARY 25, 2012
DOMAINfest is a conference series that brings domain industry and Internet professionals together to learn, network, and do business.
SEM 113
113 
LA Ad Tech Happy Hour
SoCal Tech Calendar
SEPTEMBER 21, 2012
If you geek out over the Ad Tech, OMMA and Digiday conferences, this is for you. If you quote eMarketer's digital advertising estimates in your sleep, this is for you. If you just want to grab a drink with digital advertising peeps at the end of Summer, this is for you. If you hang on Mary Meeker's every word, this is for you.
Advertising 100
100 
110K Tweets Per Minute, The Walking Dead, Nintendo TVii & More | AdAge Social TV Conference Recap
Tech Zulu Event
OCTOBER 19, 2012
The West Coast biannual AdAge Social TV conference took place in Beverly Hills earlier this week. Advertising on Facebook before the launch of show, in the middle and during hiatus keeps engagement high, discovery and fandom higher. The Walking Dead ” and “ New Girl ” were some examples mentioned during the conference.
Conference 78
78 
Aggregage Gets $1M
socalTECH
NOVEMBER 5, 2014
The startup, which is led by Robert Flynn, said it will use the funding to launch new sites and grow its advertising sales. As part of the funding, Andrew Goodenough--formerly of Summit Business Media and Thomson Media''s Banking Publishing/Conferences Group--will join the company''s board of directors.
Learn From The Masters of SEO, Social, Branding, Advertising and More | PubCon 2011
Tech Zulu Event
NOVEMBER 2, 2011
The TechZulu team is coming back to Pubcon this year from November 9-10 to bring you some amazing content from the masters of affiliate marketing, Search and SEO, Social Media, Link building, Advertising, Branding, PR, Analytics and tons more. Value : We realize how much you have invested in attending a conference.
SEO 40
40 Hire a consultant; ignore the advice.
Berkonomics
FEBRUARY 22, 2018
[Email readers, continue here…] On the final day of our assignment, I was responsible for the “reporting out” to the assembled twenty or so executives in the large conference room of this major corporation. I started my presentation, which had been carefully documented in handouts and PowerPoint, with this story…. “I
Sample 243
243 
Brian Solis Takes The Reins For The Pivot Conference
Tech Zulu Event
JANUARY 17, 2011
He will be heading up as Editorial Director and Host for 2011 and future Pivot Conference's. Congratulations to our good friend, best-selling author and social media thought leader Brian Solis! Solis will take over the reins from Chris Shipley, who will be focusing on her position as chairman and CEO of Guidewire Group.
Conference 65
65 
Spooky thought: Where would we be without our supporters?
socalTECH
OCTOBER 30, 2009
As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Advertisers. The 7th International System-on-Chip (SoC) Conference, Exhibit & Workshops. Most Informative Chip Technology Conference of the Year! Technology.
Maintain Your Startup Motivation While Working Harder
Startup Professionals Musings
FEBRUARY 11, 2023
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.
Startup 118
118 
8 Priorities When Offering A New Product Or Service
Startup Professionals Musings
MAY 26, 2023
To win in this environment, you may need to expand your leadership in industry conferences and community activities. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts. Target audience may be limited or new due to price.
Product 141
141 Keep Your Finger On The Pulse | Pulse Conference At UCLA [Discount]
Tech Zulu Event
APRIL 4, 2011
UCLA's Anderson School of Management would like to invite you to Their inaugural PULSE Entertainment & Sports Conference.
UCLA 71
71 
Holy Viral Attribution, Batman! Why Social Gets to Win
InfoChachkie
JULY 20, 2012
At the Ad:Tech conference in April, our very own CEO James Borow gave a pretty awesome speech about why social gets to win, emphasizing the new tracking phenomenon of viral attribution. James opened this speech with a quote from David Ogilvy: “Ninety-nine percent of advertising doesn’t sell much of anything.” Share and Enjoy.
Advertising 145
145 
A History of SCaLE12X, 12 years of the SoCal Linux Expo
Tech Zulu Event
FEBRUARY 20, 2014
Hosted at the USC Davidson Conference Center, it was initially a one-day event with just 20 speakers and two tracks. Phil Dibowitz shares this memory, “I remember the morning of the first conference vividly. First and foremost we’re the largest volunteer-run open-source conference that I’m aware of.
Balance Your Focus Between Passion And Perspiration
Startup Professionals Musings
MAY 16, 2020
New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility.
Satisfaction 174
174 
Digiday Mobile
SoCal Tech Calendar
FEBRUARY 24, 2012
Even DR advertising has large hurdles to overcome on the small screen. The Digiday Mobile conference explores the potential and the pitfalls of mobile marketing and asks whether the third screen will take center stage or be relegated to mini-Web status and limited to mini-Web budgets.
Mobile 100
100 Digiday Agency
SoCal Tech Calendar
FEBRUARY 23, 2012
Advertisers are faced with more options than ever to reach consumers. Save $100 on the Digiday Agency Conference with Coupon Code SOCALTECH. Wednesday, February 29, 2012 -- Digiday Agency: Retooling for the Future. Traditional media has been disrupted. At the same time, the agency model has been turned on its head. See [link] (more)
SoCalTech 100
100 Thanks to socalTECH's Sponsors!
socalTECH
MARCH 27, 2009
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Dealmaker Media www.undertheradarblo g.com is presenting their 13th Under the Radar conference in Mountain View, CA on. 50% Off Conference Passes for. Technology.
SoCalTech 100
100 Is it a Good Idea to Have Ads in Tweets?
Both Sides of the Table
OCTOBER 29, 2009
Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?
Ideas 286
286 Reflections on 2016: Kevin Winston, Digital LA
socalTECH
DECEMBER 23, 2016
This morning, we have Kevin Winston of Digital LA (www.digitalla.net), the organization which is LA's largest digital networking group and which is behind the Silicon Beach Fest, the first and largest tech, startup and entertainment conference in LA. You'll be able to see all the many 2016 reflections here as they are posted.
Marina Del Rey 100
100 
Thanks To Our Sponsors
socalTECH
MARCH 20, 2009
Thanks to all of the sponsors and advertisers, who allow us to keep you updated on. Advertisers. Dealmaker Media www.undertheradarblog.com is presenting their 13th Under the Radar conference in Mountain View, CA. 50% Off Conference Passes for. Southern California's high tech news and companies. They include: Sponsors.
Rustic Canyon 100
100 Making Money on YouTube | Audience First, Cash Second
Tech Zulu Event
AUGUST 21, 2013
It’s a conference about the community, not as much a business conference. The conference is primarily targeted to people with a passion for the YouTube platform. Orabrush , one of the first VidCon brand sponsors, foresaw what was to come in future years for the conference. You have to be there to appreciate it.
Conference 99
99 Top 29 Startup Posts May 2010
SoCal CTO
JUNE 9, 2010
Draw Your Ideas - A VC : Venture Capital and Technology , May 16, 2010 I saw Jack Dorsey give this talk at The 99% Conference last month. saw Jack Dorsey give this talk at The 99% Conference last month. Of the ones I have been to recently, the Nantucket Conference has been my favorite. It's a great talk. It's a great talk.
Startup 248
248 
Oversee Cuts 18 Percent
socalTECH
JANUARY 15, 2009
Kupietzky discussed the moves with us, saying that the firm is already seeing some drop in advertising CPMs, and the firm decided to "get to the right size" so they could compete effectively during the coming year. "We
Oversee.net 100
100 Biz2Beach To Stream Live Here On TechZulu
Tech Zulu Event
AUGUST 15, 2011
TechZulu is pleased to announce that we will be streaming live from the Biz2Beach conference presented by CallFire this Friday August 19 at 2pm PST. For those who may be unfamiliar with the Biz2Beach conference, its a networking conference of thought leaders, innovators, and trendsetters for a day of exchanging ideas.
SEO 85
85 
Why You Need to Take 50 Coffee Meetings
Both Sides of the Table
AUGUST 16, 2011
The moment a big job is advertised you’re fawked. unless you’re a conference ho … then it’s too much ). You’re a candidate. You’re thinking about your next big gig. You want the primo role. Hot company. Senior title. Lots of responsibility. But they don’t have your hustle, your energy.
Startup 410
410 
5 Keys To Starting New Trends Rather Than Following
Startup Professionals Musings
MAY 6, 2020
Others pivoted quickly based on customer need changes, rather than just spending more money on advertising and charging ahead. Get out of the office to visit real customers, attend industry conferences, and network with peers and influencers. Learning can be fun and profitable.
Startup 124
124 
Let's personalize your content