socalTECH

JANUARY 6, 2020

Los Angeles-based digital audio and podcast advertising provider Triton Digital said today that its marketplace is now included in the Rubicon Project 's ad exchange, in a deal which will increase access to its digital audio and podcast supply. Rubicon Project is also based in Los Angeles. Scripps company.

Los Angeles 100

Los Angeles Advertising Platform Content 100

socalTECH

AUGUST 26, 2019

Los Angeles-based Podcorn , a new startup founded by former Famebit founders Agnez Kozera and David Kierzkowski, has raised $2.2M in a seed funding round for a new, podcast advertising venture, the company said on Monday. READ MORE>>.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

socalTECH

MAY 10, 2013

Four years ago, Los Angeles-based Adly (www.adly.com) launched to much fanfare as one of the first local startups to tie into the brand-new, Twitter micro messaging platform. We''re the leading social advertising platform that leverages celebrity relationships. Walter Delph: Marketers are still figuring this out.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

MAY 12, 2017

Earlier this week, Los Angeles-based Donut Media (www.donut.media) announced a seed funding round, for its efforts to create a online, video-focused brand centered around car enthusiasts. The way we're doing that, is we are creating video content, which we distribute across social platforms. It's pretty broad.

Media 177

Media Content Platform Artificial Inteligence 177

socalTECH

JANUARY 17, 2017

Los Angeles-based audio advertising technology developer Triton Digital announced this morning that it has been selected by radio station owner NRG Media. The software will be used for creating, managing, and syndicating content, and also running contests, surveys, and email marketing efforts. READ MORE>>.

Media 100

Media Content Advertising Email 100

socalTECH

NOVEMBER 10, 2016

TubeMogul , a video advertising company which has offices in Los Angeles, has been acquired by Adobe in a deal worth $540M net of debt and cash. TubeMogul is a provider of a video advertising platform, which lets users buy video ads on desktop, mobile, streaming devices, and TVs. per share for TubeMogul.

.Net 185

.Net Advertising Los Angeles Platform 185

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

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Ventura Advertising Platform Demand 100

socalTECH

SEPTEMBER 29, 2015

Los Angeles-based GumGum and Ventura-based Trade Desk announced this morning that the two companies have partnered, to integrated GumGum's in-image advertising technology into The Trade Desk's platform. The Trade Desk offers up a Demand Side Platform (DSP) for the advertising market. READ MORE>>.

Ventura 100

Ventura Advertising Platform Demand 100

socalTECH

SEPTEMBER 25, 2013

Los Angeles-based Evolve Media has launched a new, social video product via its SpringBoard Video Division , aimed at distributing social video content to publishers. Evolve Media''s platform includes its own customizable and brandable video player, video analytics and reporting, and more. READ MORE>>.

Media 153

Media Product Social Network Advertising 153

socalTECH

FEBRUARY 6, 2017

Los Angeles-based Internet advertising technology developer Social Reality announced late Friday that it has named Derek J. Social Reality develops a real-time-bidding (RTB) platform aimed at brands, and operates SRAXmd, a health care-focused programmatic RTB exchange aimed at pharma brands and publishers of medical content.

Advertising 100

Advertising Equity Los Angeles Content 100

TechCrunch LA

JANUARY 19, 2020

The spotlight this week is back on Tencent, which has made some interesting moves in gaming and content publishing. But TiMi contended that these platforms are not essential to a game’s success. WeChat launched its long-awaited paywall for articles published on its platform . WeChat erects a paywall – with Apple tax.

Tips 149

Tips Activision Mobile Tool 149

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APRIL 30, 2014

Los Angeles-based streaming television provider Hulu said today that its Hulu Plus subscription service has just passed six million subscribers, which it credited to both exclusive access to broadcast and cable shows, as well as its own original content effort, Hulu Originals. READ MORE>>.

Hulu 147

Hulu Hollywood Content Advertising 147

socalTECH

JANUARY 6, 2016

Los Angeles-based audio advertising provider Triton Digital has rolled out a new product specifically aimed at podcasting proviers, the company said Tuesday. According to Triton, its new Tap Podcast product is a version of its advertising platform, which specifically helps podcast publishers insert ads into their audio stream.

Product 100

Product Advertising Tool Los Angeles 100

TechCrunch LA

OCTOBER 19, 2019

Popular messaging app Kik is, indeed, “here to stay” following an acquisition by the Los Angeles-based multimedia holding company, MediaLab. The company said it will introduce ads “over the coming weeks” in order to “cover our expenses” of running the platform.

Social Network 153

Social Network Los Angeles Social Media Blogging 153

socalTECH

APRIL 8, 2014

Los Angeles-based Frequency , the video publishing software provider headed by Blair Harrison, has launched a new product, saying at NAB that it has launched Frequency Sync, which helps users publish their videos across the company''s range of video applications. READ MORE>>.

Services 138

Services Content Advertising Web 138

TechCrunch LA

SEPTEMBER 6, 2018

New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways. In addition, there are incentives for referring others to the platform.

Help 115

Help Startup Activision Media 115

socalTECH

JANUARY 27, 2016

Los Angeles-based creative video crowdsourcing site Tongal has named a new, Chief Marketing Officer, saying it has named Amanda Malko to the new position. Malko was previously CMO of digital marketing agency 360i. She has also served at The Associated Press and Massive Incorporated. READ MORE>>.

Marketing 100

Marketing Press Advertising Sites 100

socalTECH

JUNE 18, 2014

Vadio--which has offices in Los Angeles but is headquartered in Portland--is backed by Amplify.LA, and is part of the startup accelerator''s Fund I investments. The company says it can power any streaming audio platform, and provides synchronized video content to audio streams, and also enables video advertising.

Advertising 147

Advertising Media Los Angeles Content 147

socalTECH

OCTOBER 13, 2008

Los Angeles-based MySpace said Monday that it has opened a beta of a new self-serve, advertising platform is it calling MySpace MyAds. According to the social networking site, the new ad platform is targeted at individuals and small businesses, and allows them to target and create banner ads to specific MySpace audiences.

Platform 100

Platform Advertising Social Network Sites 100

socalTECH

JUNE 25, 2013

Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

Dollar Shave Club 171

Dollar Shave Club Advertising Media Design 171

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SEPTEMBER 18, 2013

Los Angeles-based video crowdsourcing site Tongal is making a big move into feature films, saying yesterday that it has begun crowdsourcing a documentary, feature film on the site. The company''s platform has been used to create many advertising campaigns, including those in the Super Bowl. READ MORE>>.

Hollywood 189

Hollywood Sites Google Content 189

socalTECH

JULY 1, 2014

Vadio came out of LA''s Amplify startup accelerator, and now has operations both in Los Angeles and Portland, Oregon. Editor''s note: we''re dual running this content across our Southern California and Pacific Northwest Site, since Vadio is split between the two regions). What is Vadio all about? Both of those were instrumental.

Platform 164

Platform Startup Content Sites 164

socalTECH

MARCH 1, 2011

Los Angeles-based Paperlinks , the developer of iPhone applications focused on QR codes and headed by Hamilton Chan, is announcing today that it has launched a new product to help businesses connect with customers. Paperlinks is the publisher of the identically named iPhone application. READ MORE>>.

Content 167

Content Advertising Web Los Angeles 167

socalTECH

JANUARY 23, 2019

Los Angeles-based streaming television service Pluto TV , which offers up free streaming television to users through devices such as Roku, Amazon Fire TV, Apple TV, and Chromecast, has been acquired by Viacom in a deal worth $340M in cash, according to Viacom. million of those using connected TVs. million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

SEPTEMBER 9, 2010

Los Angeles-based Ebyline said today that it has launched a new online marketplace targeted at news publishers and professional journalists, which helps publishers manage freelance writers. The firm said it is backed by un-named Los Angeles angel investors, and was founded by former Los Angeles Times journalists.

Angel 149

Angel Funding Paramount Journal 149

Both Sides of the Table

JANUARY 19, 2015

Along with Greycroft, I was the first institutional investor in Maker Studios (sold to Disney for nearly $1 billion) and am still the largest investor in Mitu Network , the largest online video producer of Latino content. A new generation of content producer and video style has emerged that is distinctly different from what you see in TV.

SEM 150

SEM Content Platform Acquisition 150

socalTECH

DECEMBER 16, 2009

So, it was interesting to speak with Sean Rad , founder of Twitter advertising firm Ad.ly (www.ad.ly), on how his firm is looking to help users make money from the service, even if Twitter isn't. is based in Los Angeles. is about helping people on Twitter make money from the content they are creating. How does Ad.ly

Advertising 189

Advertising Content Startup Social Network 189

socalTECH

OCTOBER 29, 2012

One of the major growth areas along Silicon Beach has been in the whole area of creating content for digital platforms. But, how do you figure out what actual content will resonate with online consumers? My background is that I was at IAC, focused on advertising solutions and advertising engagement.

Content 230

Content News Startup Research 230

socalTECH

OCTOBER 21, 2014

Culver City-based Enplug (www.enplug.com) is looking to change those one way digital displays into social, interactive content. Nanxi Liu: Our goal is to be the software that powers content on any kind of digital display that you see anywhere, whether that''s in a restaurant, hotel, or bar. Talk about what your product is all about?

Social Media 178

Social Media Media Startup Culver City 178

SoCal Delicious

MAY 6, 2012

63 Los Angeles Entrepreneurs To Be Proud Of By mario on May 2, 2012 in Features , grid. Features like this, as well as our daily interviews wouldn’t be possible without the amazing support of our sponsor eMinutes – a law firm here in Los Angeles that focuses on helping entrepreneurs structure their companies.

Los Angeles 78

Los Angeles Entrepreneur Angel Fractional CTO 78

socalTECH

JANUARY 14, 2013

Los Angeles-based Tongal , an online platform which helps brands crowdsource video for their advertising, said this morning that it has raised $15M in a Series B funding. The funding came from Insight Venture Partners.

Advertising 159

Advertising Los Angeles Platform Ideas 159

TechCrunch LA

JANUARY 23, 2020

It has inked a licensing deal with Merlin , the global agency that represents tens of thousands of independent music labels and hundreds of thousands of artists, for music from those labels to be used legally on the TikTok platform anywhere that the app is available. it says) and even a search for a new US-based CEO.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

JANUARY 11, 2013

Score Revolution , a new, Los Angeles-based startup, has launched an online marketplace for film music, the company said this week. The startup, founded by Ian Hierons, Seth Kaplan and Christine Russell, said it offers up an online platform for licensing film music.

Advertising 159

Advertising Los Angeles Platform Startup 159

socalTECH

FEBRUARY 27, 2012

Los Angeles-based Total Immersion , the developer of augmented reality technology, is looking to apply its technology to the game development market, the firm said Monday. According to the firm, it is enabling game developers using game tools from Unity Technologies to use its augmented reality platform on both Apple iOS and Windows.

Develop 209

Develop Development Advertising Los Angeles 209

socalTECH

OCTOBER 19, 2018

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so.

Help 133

Help IP Content Google 133

socalTECH

APRIL 6, 2009

Los Angeles-based Panache , a provider of advertising insertion technology for the online video market, said Monday that the firm is in a partnership with TVO, a media organization based in Ontario focused on public education. Tags: canada video advertising panache. READ MORE>>.

Customer 100

Customer Custom Advertising Education 100

Both Sides of the Table

MAY 7, 2013

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Why Middle Tail Content Means Big Business. Los Angeles Tech Market Analysis' Danny and Ynon in a way will switch roles.

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Media CTO Coach CTO Hire Los Angeles 320