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FatTail Launches Search Traffic Service

socalTECH

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Thus, avoid link farms, mindless keyword content and similar techniques designed to make your site more Google friendly. John Wanamaker.

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SoCal Heads to SXSWi | 2012 Panel Picking Guide

Tech Zulu Event

Design: Developing for a Consumerized Enterprise World (BetterWorks). Content: Tricking People into Reading Again (Cracked.com, CollegeHumor). Scaling thru Outsourcing. Social + Location + Mobile = The Perfect Beer (Untapped). Power Up Your Life thru Mobile Gamification (Velti). Funding: The New Indie: BONA FIDE film.

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How to Save MySpace

Jason Nazar

It should be the next generation content/ entertainment portal that leverages millions of user profiles to more accurately provide data to advertisers on what is appealing to specific demographics. Work with the studios to have premium Hulu-ish content prominently branded and for sale.

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Why recurring revenues increase your company’s value

Berkonomics

Have you noticed how many web apps and content have turned into subscription services during the last several years? Application developers once considered their products as licensed in what would closely be allied to a single sale. Paying for content. The massive shift in revenue models in recent years.

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How Catalog Is Helping SMBs Compete Against Big Brands

socalTECH

Earlier this month, Los Angeles-based Catalog (www.catalog.cc), a startup developing artificial intelligence software to help independent visual artists scale their content production efforts, announced it raised $1.5M Lots of those businesses wanted to get display banners, but had no content to do so. in a seed funding round.

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Twiistup 007: Final Showoff's Additional Speakers and TZ Discount

Tech Zulu Event

Although Catalyst folded with the dot-com crash, Ries continued his entrepreneurial career as a Senior Software Engineer at There.com, leading efforts in agile software development and user-generated content. . where her clients included global leaders in the outsourcing and telecom sectors and a number of prominent non-profits.