socalTECH

DECEMBER 15, 2010

Among one of the fastest growing industries--despite what has been a stagnant economy--is Internet advertising, which has continued to grow strongly over the past two years. For today's interview, we spoke with Tim Cadogan , CEO of OpenX, to hear more about the firm's growth on the strength of Internet advertising, and what the firm is up to.

OpenX 242

OpenX Advertising Yahoo Pasadena 242

socalTECH

MARCH 21, 2013

We're doing targeted advertising, including ads hypertargeted based on geolocation, and also doing local search on specific devices. With app marketing, instead of an advertisement, we're showing and application ad to mobile users. The third area I'd stree, is the consumer area, especially in the vertical marketing division.

Mobile 224

Mobile CTO Hire CPC Web 224

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. Cost per click (CPC). Cost per action (CPA). Keyword research and budget forecasting.

Paid Search 90

Paid Search PPC Organization SEO 90

Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC). Cost per action (CPA). Popular keywords have higher costs.

SEM 90

SEM Marketing Startup Search Engine Optimization 90

socalTECH

FEBRUARY 1, 2011

That will primarily be focused on ad sponsorships, and selling advertising via lead generation, CPC, white papers, and so on, to generate revenue. As an example of that, we invested in a company, Integrated Media Systems, with a product called Dyaxis, which was the first digital audio workstation. Robert Flynn: Yes. plus range.

Startup 162

Startup Content Advertising Sites 162

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. No one wakes up and says to themselves, “I need to buy that product I have never heard of before.” John Wanamaker. It does not happen.

Customer 164

Customer Custom Advertising SEM 164

socalTECH

MARCH 4, 2010

We thought we'd get the background on the new effort directly from Jason Nazar , CEO and founder of Docstoc, to learn more about the new service. Obviously eBay is really successful because you have the largest inventory of product online. There is a huge demand from people, who have gone there to buy products.

Technical Review 171

Technical Review Rustic Canyon Screening Startup 171