socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. According to ReachLocal, it has launched three new products, ReachSite , ReachConvert , and ReachCommerce. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

Startup Professionals Musings

SEPTEMBER 22, 2023

Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. Train and coach continuously.

Competition 99

Competition Services Startup Training 99

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. The startup, led by James Borow, said its new product, SHIFT Media Analyzer, is aimed at helping marketers with in-depth analysis of their paid social campaigns.

Advertising 178

Advertising Santa Monica Tool Pricing 178

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

Eric Greenspan

MAY 14, 2013

As a newfound Dad Blogger and experienced marketer, I’ve begun offering a great new service that has been greeted by the Mommy Blogger community with great interest and the manufacturers of great products have responded equally well. My ability to recognize truly excellent products will guide me down this path.

Technical Review 135

Technical Review Product Services High Tech 135

socalTECH

AUGUST 18, 2014

Los Angeles-based Vantage Media , the advertising technology company led by Patrick Quigley, said last week that it has launched a new product, providing a private, self serve, real-time bidding marketplace for publishers. Pricing on the new product was not announced. READ MORE>>.

Media 138

Media Product Southern California Advertising 138

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

MARCH 5, 2012

Woodland Hills-based ReachLocal has set a new, Chief Product Officer, the firm announced this morning. The provider of services to help small businesses place Internet advertising said it named Kris Barton to the position. Barton was previously at Nero, where he was Chief Operating Officer. READ MORE>>.

ReachLocal 145

ReachLocal Woodland Hills Product Advertising 145

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

SoCal Tech Calendar

SEPTEMBER 19, 2008

Thursday, September 25, 2008 -- "Trends in Digital Distribution: Production, Distribution and Advertising" CommNexus. This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. See [link] (more).

Advertising 100

Advertising Product IP Content 100

socalTECH

FEBRUARY 9, 2021

All of the supply we are accessing and selling to advertisers and agencies we are working with have high levels of intent. That's people looking for a particular cell phone, we're accessing keyword intent to drive people to Samsung, who is an advertiser of ours. A little history, we launched our product years ago, Search IQ.

Advertising 203

Advertising Startup Google Commerce 203

socalTECH

NOVEMBER 22, 2021

Burbank-based Cast & Crew, which provides payroll software and services to the entertainment industry, said last week that it has signed a deal to acquire The Team Companies, a developer of payroll and production management services to the advertising, music and concert tours and live events industries.

Burbank 100

Burbank Company Companies Entertainment 100

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Both Sides of the Table

APRIL 25, 2011

There’s a line of thinking in Silicon Valley that you should build product businesses rather than services businesses. It’s nearly impossible to get a services company financed by VCs. And stop effing around trying to create a product company.&#. Why Shouldn’t Most Services Businesses Raise VC?

Services 332

Services Venture Capital IP Startup 332

Startup Professionals Musings

MAY 15, 2023

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Demonstrate best of breed through actions.

Content 104

Content Customer Custom Marketing 104

socalTECH

FEBRUARY 18, 2009

Woodland Hills-based ReachLocal , which operates a service to help small and medium sized businesses place online advertising, said this morning that it is adding a online display advertising product to its mix. Tags: display search online reachlocal advertising. The firm is backed by $67.9M READ MORE>>.

ReachLocal 100

ReachLocal Advertising Woodland Hills Yahoo 100

socalTECH

JANUARY 30, 2013

YouMail , the enhanced voicemail service provider headed by Alex Quilici, has launched a brand new, business oriented premium service, as it reports it also has just passed four million registered users. The firm's new business service also included optional, enhanced service such as voice-to-text translation as an add-on.

Tech Coast Angels 170

Tech Coast Angels Services Advertising Email 170

socalTECH

JUNE 16, 2009

Los Angeles-based Ace Metrix is looking to apply analytics to the television advertising market, saying this morning that it has launched a service which helps advertisers measure persuasion and watchability of their advertising. Tags: metrix advertising content analytics startup saas software. READ MORE>>.

Advertising 100

Advertising Palomar SaaS Research 100

socalTECH

OCTOBER 20, 2009

Los Angeles-based Zadspace , an advertising firm backed by DFJ Frontier, Crosscut Ventures and Gideon Hixon Fund, has unveiled its advertising product, saying Tuesday that it has exited beta testing of its service. Zadspace adds full color, 4x6 advertisements on cardboard shipping boxes. READ MORE>>.

Product 124

Product Advertising Los Angeles Startup 124

TechCrunch LA

AUGUST 7, 2019

. “ We will see which podcasts are performing well and offer them the opportunity to partner and grow with PodcastOne, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more,” said PodcastOne chief executive, Peter Morris, in a statement.

Platform 237

Platform Advertising Los Angeles Networking 237

socalTECH

APRIL 8, 2014

Los Angeles-based Frequency , the video publishing software provider headed by Blair Harrison, has launched a new product, saying at NAB that it has launched Frequency Sync, which helps users publish their videos across the company''s range of video applications.

Services 138

Services Content Advertising Web 138

Startup Professionals Musings

OCTOBER 21, 2022

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Develop 138

Develop Development Platform Mobile 138

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Real customers.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

FEBRUARY 21, 2011

You don’t need to invent an innovative product to be a real entrepreneur. Self-employed services specialists are just as important, and are a growing part of this new “ age of the entrepreneur ” that I discussed last week. They are not the generalists required for new product startups. Information specialists.

Entrepreneur 89

Entrepreneur Services Product Search Engine Optimization 89

Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. Their computers then merge your ads with search results when users search words imply an interest in your products. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

PPC 154

PPC SEO Paid Search Search Engine Optimization 154

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. We put the "Service" back into Internet Service Provider. Tags: advertisers sponsors. They include: Sponsors. Helping entrepreneurs succeed.

Advertising 113

Advertising Southern California IP VentureNet 113

Frank Addante

OCTOBER 3, 2013

Is Automated Advertising the next-generation Customer Relationship Management (CRM)? I often describe the similarities between what the automated advertising industry is doing and how CRM developed. It later expanded into customer service management, marketing, etc. Now, let’s look at Automated Advertising.

Advertising 76

Advertising Sales Organization Customer 76

socalTECH

AUGUST 26, 2019

in a seed funding round for a new, podcast advertising venture, the company said on Monday. According to Podcorn, it has launched a new, self-service platform which helps podcasters find and connect with brands for native sponsorships.

Seed Funding 100

Seed Funding Advertising Platform Los Angeles 100

Startup Professionals Musings

AUGUST 22, 2020

Entrepreneurs have always believed that their product or service must show real value to customers, but today the smart ones are even able to make their marketing valuable. The days are gone when marketing was all “pushing product.” Customers don’t even see this as advertising. Demonstrate best of breed through actions.

Customer 127

Customer Custom Marketing Content 127

socalTECH

OCTOBER 9, 2013

Google''s display advertising network, Google Display Network, doesn''t perform as promised, according to Santa Barbara-based PureClick. PureClick said that its product, RelevanceWatch, helps advertisers reinvest their ad dollars into just the publishers who are delivering a return on their ad spend, rather "blindly trusting Google".

Google 157

Google Networking Santa Barbara Advertising 157

socalTECH

MARCH 22, 2011

Santa Barbara-based RingRevenue , the pay-per-call technology provider, says today that it has been seeing gains in the financial services industry with its platform. RingRevenue, which is headed by Jason Spievak, said it has seeing traction with affiliates in the financial services area.

Services 189

Services GRP Partners Santa Barbara Technical Review 189

Berkonomics

JUNE 18, 2020

College professors teaching marketing must be having a real challenge keeping up with the new channels of communication, the relative values of advertising buys in this new world and explaining how to make the most out of these cheaper and more powerful channels. The new power model of marketing. The way to do this for most of us.

Marketing 120

Marketing Social Media Advertising .Net 120

Berkonomics

NOVEMBER 9, 2017

Simply, it’s offering a specific product or service to a specific group of people. Here’s a question to respond to a question: Would you want to throw away advertising or marketing dollars reaching people who won’t buy no matter what? Niche marketing means targeting the right audience at the right time for the right product.

Marketing 266

Marketing Resource Advertising Social Media 266

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. Vantage Media provides its pay-for-performance services to brands in the insurance, education, and other verticals, and is currently being run by Patrick Quigley.

Education 100

Education El Segundo Media Product 100

InfoChachkie

SEPTEMBER 3, 2013

Every minute the executive team spends seeking funding is time they are not enhancing the company''s value prop or servicing its customers, partners and employees. The post The Perfect Pithy And Productive Investor Pitch appeared first on John Greathouse.' Share and Enjoy. • LinkedIn • Facebook • Twitter.

Product 208

Product Yammer Technical Review Google 208

socalTECH

JULY 17, 2012

Los Angeles-based Mogreet , the mobile marketing and mobile video technology firm headed by James Citron, has launched a new product today, aimed at providing monetization of MMS messages. The firm said the tool makes it simple for companies to generate advertising revenue from opt-in, MMS messaging campaigns.

Mogreet 183

Mogreet Platform Advertising Mobile 183