TechCrunch LA

AUGUST 7, 2019

. “ We will see which podcasts are performing well and offer them the opportunity to partner and grow with PodcastOne, and provide them with all the resources the network offers, including production, talent booking, promotion, a dedicated sales team and more,” said PodcastOne chief executive, Peter Morris, in a statement.

Platform 237

Platform Advertising Los Angeles Networking 237

socalTECH

MARCH 11, 2019

According to Digital Pharmacist and K1, K1 is investing over $100M in Digital Pharmacist to help it with accelerating growth and product development. Digital Pharmacist says it provides its services to over 7,500 pharmacists. Digital Pharmacist, which is based in Austin, Texas, had been backed by LiveOak Venture Partners.

Invest 113

Invest Newsletter Social Media Equity 113

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Pixelgate.net (www.pixelgate.net) - Internet Access, Web Hosting, Network. We put the "Service" back into Internet Service Provider.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

JUNE 4, 2012

Los Angeles-based online advertising technology developer OpenX reported this morning that it has named Jason C. The company said the newly created position will be responsible for increasing adoption of the company's products, and growing its publisher focused team. White as its General Manager, Publisher Business - West.

OpenX 150

OpenX Advertising Web Los Angeles 150

Startup Professionals Musings

APRIL 16, 2023

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising. It’s also one of the most accountable, with in-depth data provided by search engines about performance. Trade shows.

Marketing 114

Marketing Invest Social Media SEM 114

socalTECH

NOVEMBER 3, 2009

Woodland Hills-based FatTail , a developer of software for managing online advertising for web publishers, announced today that it has launched a new, self-serve display ad selling system called PageGage Direct. Tags: fattail software advertising self service saas pagegage direct. READ MORE>>.

Woodland Hills 140

Woodland Hills SaaS Advertising Web 140

socalTECH

JUNE 8, 2009

Woodland Hills-based FatTail , a developer of software tools for publishers to manage their advertising sales efforts, said over the weekend that the firm has launched a new product, PageGage RAFT, which will allow publishers automatically buy search traffic. Pricing on the new tool was not released. READ MORE>>.

Woodland Hills 100

Woodland Hills Outsource Development Services Advertising 100

Startup Professionals Musings

JANUARY 24, 2020

We don’t hear about the remaining several million apps that are mostly free, and garnering only trivial revenue through advertising. Here are some ways we both recommend to beat the odds and thrive in today’s app ecosystem: Sell a digital service through your app. Offer premium services after user is hooked.

Mobile 126

Mobile Develop Development Platform 126

socalTECH

FEBRUARY 18, 2009

Los Angeles-based CrownPeak , a developer of software-as-a-service for web site management, announced this morning that the firm has launched a new product targeted at landing page management. The company also said that online marketing and design firm Imagistic is also using the software. READ MORE>>.

Product 100

Product SaaS Advertising Software 100

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

Startup Professionals Musings

JANUARY 6, 2011

One of the biggest red flags I see in many Internet-related business plans today is advertising as the initial revenue stream, or a key part of it. Until you get a million page-views per month, your revenue will be negligible, and advertisers won’t be interested in your site. For advertisers, this is called cost per click (CPC).

Advertising 90

Advertising CPC Funding Startup 90

Startup Professionals Musings

DECEMBER 5, 2021

The founder explains that the product or service is so “buzz-worthy” that the merits will spread rapidly through word-of-mouth only, meaning people loving it and recommending it to their friends. It usually implies an opportunity to win big, like a lottery, or experience something sensational, like an incredible video or free product.

Marketing 139

Marketing Startup SEM Blogging 139

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Local.com said it will instead focus on traditional local business products, charged at $1795.00

Acquisition 150

Acquisition Paid Search Advertising Web 150

Startup Professionals Musings

FEBRUARY 15, 2019

Yet I am amazed to see from recent data that nearly 36 percent of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. The website can be a source of revenue.

Web 76

Web Startup Sites Design 76

Tech.Co

DECEMBER 29, 2023

Bobbie One startup that's proved to have the formula for success this year is Bobbie – the first infant formula to be certified as organic by the USDA, and the fastest-growing product of its kind to enter the US market since the 1980s. Organic milk formula product Bobbie. million site visits in October alone.

Startup 207

Startup Generative AI Newsletter Tool 207

Tech Zulu Event

APRIL 1, 2013

CreatorUp is the online web series school teaching the next generation of web series creators how to make and market their own new video projects on the web. Mike Tringe earned his BA in History and Science from Harvard, and his MFA in Film Production from USC. Who are its founders? What inspired you? How does it work?

Web 93

Web USC Course Guide 93

Startup Professionals Musings

JULY 20, 2020

For new product startups, search engine marketing (SEM) is still one of the most cost-effective and scalable lead-generation approaches. Social-media advertising. Display advertising. It’s also one of the most accountable, with in-depth data provided by search engines about performance. Trade shows.

Customer 146

Customer Custom Marketing Startup 146

SoCal CTO

NOVEMBER 10, 2009

He has a really interesting background as a product manager and now an entrepreneur. Like many product managers, my background is fairly eclectic. My first job out of school was at one of the early bioinformatics companies in Silicon Valley, working as the head of technical services. Tell me a bit about your background.

Product 150

Product Entrepreneur Social Media Google 150

Startup Professionals Musings

MARCH 25, 2023

Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most are still confused about the right priority.

Organization 94

Organization Invest Customer Custom 94

socalTECH

FEBRUARY 13, 2013

It's a new world out there for online marketers--users aren't just on their PC anymore, they're surfing the web, buying products, and using services across their tablet(s), desktops, and smartphone. So, how do marketers figure out if you're the same person to better target their ads?

Southern California 159

Southern California Advertising Examples Web 159

Startup Professionals Musings

JUNE 21, 2020

Should they focus on increasing revenues and profitability, or entice more and more users with “free” services, to increase their valuation. The concept of free goods and services to get you hooked, financed by deep pockets, or advertising, seems marginally ethical to many. Most are still confused about the right priority.

Organization 173

Organization Invest Customer Custom 173

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

Startup Professionals Musings

DECEMBER 27, 2021

Here are some approaches that both of us recommend to get you started: Take a basic product and make it special (upgrade). Fields) are examples of what were once pedestrian products that have driven successful new businesses. Offer a no-frills version of a high-end product (downgrade). Take a broad-appeal product into a niche.

Startup 112

Startup Ideas Examples Entrepreneur 112

InfoChachkie

JULY 25, 2012

RingRevenue's unique technology allows online and offline advertisers and publishers to consistently increase revenues from mobile, print, search and email campaigns by tracking the phone calls generated by such ads. Consumers are calling advertisers tens of billions (yes billions) of times a year to inquire about products and to buy things.

Netflix 191

Netflix Blogging Mobile Advertising 191

socalTECH

MARCH 21, 2013

How is the changing demographic of web visitors changing how local companies operate? Domeyer recently told us how mobile visitors to the web are dramatically changing how Oversee looks at the market, and are pushing the firm to invest more in technology to adapt to mobile users. It's not strictly cost-per-click ads anymore.

Mobile 224

Mobile CTO Hire CPC Web 224

socalTECH

MAY 26, 2009

Pasadena-based OpenX Technologies , a developer of ad serving software for web publishers, said this morning that it has raised $10M in a Series C funding round. The firm said the new funding will go to expand its advertising technology, products, and services. The funding brings the company's total raised to over $30.8M.

OpenX 100

OpenX Advertising Pasadena Venture Capital 100

socalTECH

FEBRUARY 26, 2009

Los Angeles- and New York-based PlaceVine , which operates a web-based service to connect brands and agencies to product placement opportunities in film, television, and new media, said Wednesday that it has scored a round of seed financing from a New York-based angel fund, NYCSeed. Amount of the investment was not disclosed.

Seed Funding 100

Seed Funding Funding Hollywood Web 100

Both Sides of the Table

AUGUST 21, 2011

While the media industry is driven by a combination of subscriptions and advertising – it’s clear that the latter plays a unique role in media. Of the $300 billion spent annually on advertising, 90% of it ($270bn) is still offline and not measurable. (1). They recommend up-sells and cross-sells of products.

Mobile 329

Mobile Advertising Media Marketing 329

Both Sides of the Table

OCTOBER 29, 2009

Advertising has driven the majority of Internet innovation. that is an “in-stream advertising&# company currently focused on monetizing Twitter. This has prompted many people to question whether advertising “in stream&# and on Twitter is a good thing or a bad thing. So what do we mean by in-stream advertising?

Ideas 286

Ideas Advertising Google Technical Review 286

Startup Professionals Musings

FEBRUARY 11, 2017

Yet I am amazed to see from a recent survey that nearly half of small businesses today still have no web presence at all. There are many practical reasons for going to work early on your web site. Two months later they still didn’t have a web site, and didn’t have a customer. The website can be a source of revenue.

Web 62

Web Startup Sites Design 62

socalTECH

SEPTEMBER 27, 2010

Last week, Santa Monica-based Tecca (www.tecca.com) launched a consumer electronics, consumer information service, backed by Fuse Capital and Best Buy. The service--currently only available on iPhone and Android--allows users to find reviews and information about consumer electronics products. What was behind that decision?

Incubator 239

Incubator Startup Web Technical Review 239

socalTECH

OCTOBER 30, 2009

As we go into Halloween this weekend, we want to thank all of our sponsors, advertisers, and members, who make it possible for us to exist. Advertisers. companies, universities, and organizations will be sharing their latest technologies, products, and services in this unique Southern California event. Technology.

Southern California 140

Southern California IP Orange County Glendale 140

Both Sides of the Table

JUNE 20, 2014

My point was that Amazon continues to dominate the web services business because AWS continues to cut prices & margin in the same way a hypermarket does to control market share. Many people (including inside of YouTube) mistook this to mean that I was negative on YouTube itself. I wasn’t.

Invest 291

Invest Content Media Networking 291

Startup Professionals Musings

JULY 12, 2013

In fact, you need to have at least a prototype web site published several weeks before you expect anyone to find yours, since it takes that amount of time for the web search engine “spiders” to find you and index your content. There are many practical reasons for going to work early on your web site.

Web 99

Web Startup Sites Design 99

Startup Professionals Musings

MARCH 4, 2010

I deal often with early-stage startups, and many of these don’t have any customers yet (but wish they did), so it’s not surprising they don’t have a formal customer service program in place. More disturbingly, others do have customers, but the customer service program consists of informal haphazard problem resolution efforts.

Customer 85

Customer Custom Services Training 85

Startup Professionals Musings

JANUARY 16, 2022

Design a product or service that you can sell. Sure, you may need to give the product away for free to get traction, but assume you will have to sell something someday to get profitable and stay alive. Facebook is indeed the largest growth site on the web, with almost three billion user accounts, all free.

Platform 118

Platform Snapchat Startup Course 118

socalTECH

OCTOBER 15, 2009

Westlake Village-based Move , which operates a network of online real estate-focused web sites, said late Wednesday that it is in a joint venture with Builder Homesite focused on new home builders. Financial details of the joint venture were not disclosed. READ MORE>>.

Westlake Village 100

Westlake Village Web Advertising Sites 100